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Although not having played in the NFL since 2016, Colin Kaepernick is still in the public eye.  This month, he has filed a trademark of a graphical depiction of his face and signature afro hairstyle, that covers a variety of goods.

Josh Gerben was quoted by ESPN regarding the business strategy behind the filing:

“I think it’s very smart,” trademark attorney Josh Gerben of Washington-based Gerben Law said of Kaepernick’s filing. “Nike made him relevant. Now he can monetize that and promote his movement more.”

 

Source: Rovell, D.  “Colin Kaepernick files to trademark image of his face, hair”.  ESPN.com.  October 10 2018.