Although not having played in the NFL since 2016, Colin Kaepernick is still in the public eye. This month, he has filed a trademark of a graphical depiction of his face and signature afro hairstyle, that covers a variety of goods.
Josh Gerben was quoted by ESPN regarding the business strategy behind the filing:
“I think it’s very smart,” trademark attorney Josh Gerben of Washington-based Gerben Law said of Kaepernick’s filing. “Nike made him relevant. Now he can monetize that and promote his movement more.”
Source: Rovell, D. “Colin Kaepernick files to trademark image of his face, hair”. ESPN.com. October 10 2018.