Recently, the USPTO has been bombarded with multiple unauthorized change requests against existing registrations. It is assumed that this is being done in an attempt to register marks on third-party “brand registries”, such as Amazon.
World Trademark Review interviewed Josh Gerben about these recent attempts, and what efforts the USPTO should be implementing to address this issue:
“If we are the attorney of record, and someone tries to change that, we get an email. […] They are getting these things in batches. […] They are attempting to weed them out and look for the ones they feel are suspicious. But it’s a big problem.”
““With Amazon’s brand registry, you can get them to send you a code as the trademark owner so you can get your items in the brand registry. If that code gets into the wrong hands it could potentially used to shut down a legitimate seller on the site.”
“The medium term solution is trying to get a security protocol in place where, if you want to make a change, you have a verification system. But there is no indication that it is coming anytime soon.”
Below is a screenshot of the original article:
Source: Little, T. ““A problem for any company that operates in the US”: rise in trademark hijacking predicted after USPTO targeted”. WorldTrademarkReview.com. October 22 2018.