Articles by Josh Gerben, Esq.

Caleb Williams and George Gervin clash over ‘ICEMAN’ trademark rights, but earlier filings by Chuck Liddell could decide the outcome.

Caleb Williams files trademarks for ‘Iceman’ and an iconic play silhouette, signaling a strategic move to build and protect his growing personal brand.

Klutch Sports filed a trademark lawsuit against Klutch Cannabis, alleging copied branding and consumer confusion between the sports agency and cannabis company.

The USPTO rejected Snoop Dogg’s ‘Smoke Weed Everyday’ trademark, citing federal cannabis laws and the phrase’s widespread use as a slogan.

MrBeast’s company filed trademarks for ‘MrBeast Social’ and other brands, suggesting the YouTube star is launching an advertising agency.

The Trump Organization filed ‘Trump 250’ trademark applications ahead of the U.S. Semiquincentennial, but earlier ‘America 250’ filings may pose challenges.

Taylor Swift’s ‘The Life of a Showgirl’ trademark was refused by the USPTO due to a similar ‘Confessions of a Showgirl’ mark. This article looks at what happens next.

Trump Org moved to block ‘MAGA Burger’ at the USPTO, arguing prior rights and likely confusion. The case underscores timing gaps in trademark filings.

A Shark Tank sneaker company sued a restaurant owned by Travis Kelce and Patrick Mahomes over ‘1587.’ The case underscores key trademark timing lessons.

Trump’s IP company filed trademark applications for airport names bearing his name, raising unprecedented questions about private brand control over public airports.

The U.S. Navy filed a trademark application for ‘Golden Fleet,’ highlighting how intent-to-use trademarks can be used to secure branding before ships are built.

Taylor Swift has opposed a trademark filing for ‘Swift Home,’ arguing the bedding brand creates a false association with her name and trademarks.