Josh Gerben, Esq. is the founder and principal of Gerben IP. In 2008, Mr. Gerben started the firm to provide high-quality trademark services at reasonable prices. Today, he is recognized by the World Trademark Review as a top trademark filer, having registered over 8,000 trademarks. The contents of this blog are for informational purposes only and may not be relied on as legal advice.
The United States and other Western nations imposed harsh economic sanctions against Russia in response to its brutal invasion of Ukraine. Those sanctions have dealt a serious blow to the Russian economy, but ripple effects are now being felt by foreign companies that have patents, trademarks, or other intellectual property in Russia. Russia has begun to take steps to make […]
Major brands are beginning to prepare for the metaverse. In the past few months, hundreds of trademark filings have been made to protect iconic brands in this new digital frontier. I recently spoke to AdAge about how trademark filings for the metaverse were not even on my radar until late in 2021. Nowadays, I talk to clients almost daily about […]
If innovation is the lifeblood of your business, then success may depend on creating products, processes, and technologies that will fuel your company’s growth. But, innovation is only the beginning. You also face the task of protecting your inventions for years to come. A well-constructed, legally-solid patent is the most essential part of that process. What is a patent, and why […]
You work hard to protect your company’s image through unique naming, branding, imagery, and other intellectual property. A carefully planned trademarking strategy can protect you from competitors who may want to infringe on a name or other elements of your brand – often before you’re aware that it’s happening. Let’s take a look at how trademarking provides the strongest line of […]
Registering your trademark can be a stressful process, especially when you’re filing for multiple classes. Each class relates to a specific type of good or service, so determining what class or classes your product fits into can be simplified with a little guidance. Your product might fall under the most common trademark classes, one such class is class 42 or Science […]
While you may be an inventor coming up with innovative ideas for products or systems, navigating the process of obtaining a patent for those ideas could be treacherous territory and a lengthy process. According to the United States Patent and Trademark Office (USPTO), it takes about 22 months to acquire a patent and with the help of an experienced patent attorney, […]
One of the most talked about sports topic these days is surrounding the upcoming reveal of Washington Football Team’s new name in early February. While everyone speculates as to what the new name will be, what we can agree on is that it’s likely that the team has already filed a trademark application for its new name. The question is where […]
Your brand is a treasured asset, and the only way to ensure it is fully protected is by registering a trademark. Australian trademarks, like their U.S. counterparts, must be registered with the government to acquire protection for your assets. The cost of registering your trademark depends on the number of classes you wish to file. Assuming there are no objections or […]
Registering a trademark is a simple process if you know the steps to take, however, without any idea of where to start the process can be intimidating. You can register a trademark by identifying your unique name and applicable class, filing a successful application with the United States Patent and Trademark Office (USPTO), and maintaining it afterwards. What is a Trademark? […]
Facebook has filed its first “META” trademark application. The filing was made with the USPTO on October 28th, the same day that Mark Zuckerberg announced Facebook would change its name to META. The Zuckerberg announcement came after weeks of speculation about what new name Facebook would select for its parent company. In mid-October, Facebook Inc. announced that it would be changing […]
Figuring out what trademark class your goods or services belong to is one of the first things you have to do when filing a trademark application. It’s also one of the hardest things to do because there are 45 classes of goods or services to choose from. Understanding how to use the USPTO’s searchable database will enable you to look […]
Search trademarks in 50+ countries from around the world. Click Here to Go Directly to the List of Databases Understanding trademark law internationally is an important step in protecting your brand and growing your business. There was a time when only large businesses and corporations had to consider international trademark registration, but today, nearly any business could have global reach with […]