Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
The controversial ‘Hot Girls Read’ trademark registration has been surrendered. Trademark attorney Josh Gerben examines the surrender of the registration and the legal hurdles facing widely used phrases.
The trademark dispute between Patagonia and Pattie Gonia is escalating after Pattie Gonia rejected Patagonia’s settlement offer.
Taylor Swift moves to dismiss a trademark lawsuit tied to ‘The Life of a Showgirl.’ Here’s why the case may still move forward.
Trump Org’s airport naming deal with Palm Beach County reveals non-exclusive rights, strict merchandise controls, and ongoing brand oversight.
Jimmy Kimmel files trademarks to protect his voice and image from AI misuse. A look at how trademark law is evolving to protect identity.
Taylor Swift’s new trademark filings target AI voice and image misuse. Here’s how trademarks are becoming a key tool for identity protection.
The USPTO denied McDonald’s bid to re-register ‘Extra Value Meal.’ Here’s why and how a procedural misstep made the fight harder.
Top NFL prospect Fernando Mendoza filed 12 trademarks before the draft. Here’s why it matters and what it signals about his brand strategy.
Nike’s ‘B9’ trademark for Bronny James was refused by the USPTO due to an existing mark. Here’s what it means and whether Nike can overcome it.
Trump Org files a trademark for ‘The 47 Plan,’ signaling continued plans for a mobile phone launch tied to the presidency.
Top draft prospect Fernando Mendoza files trademarks ahead of the NFL Draft, but his limited filings may leave gaps in brand protection.
Taylor Swift faces a trademark lawsuit over ‘The Life of a Showgirl.’ Maren Flagg claims prior rights and alleges reverse confusion.
