Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
The USPTO has set up a potential trademark battle between George Gervin and Caleb Williams over ‘Iceman,’ with Chuck Liddell also in the mix.
The Backstreet Boys have filed a sound trademark for the phrase “Hi, we’re the Backstreet Boys,” joining a growing effort by celebrities to use trademark law to combat AI-generated voice replicas.
Caleb Williams’ effort to trademark ‘Iceman’ has hit a roadblock after the USPTO found a conflict with an existing trademark. The refusal may be only the first challenge ahead.
Fresh off their NBA championship, the New York Knicks have filed trademark applications covering jewelry products, including championship rings and replica trophies.
Two trademark applications tied to the Trump Kennedy Center name have been withdrawn, along with $7,000 in nonrefundable USPTO filing fees.
Lionel Richie has filed trademark applications for famous phrases from his songs as part of a growing strategy among celebrities to protect their voices from AI-generated imitations.
Las Vegas Raiders quarterback Fernando Mendoza has filed a trademark application for ‘Nandolorian.’ The filing could set up a potential trademark dispute with Lucasfilm and Disney.
The controversial ‘Hot Girls Read’ trademark registration has been surrendered. Trademark attorney Josh Gerben examines the surrender of the registration and the legal hurdles facing widely used phrases.
The trademark dispute between Patagonia and Pattie Gonia is escalating after Pattie Gonia rejected Patagonia’s settlement offer.
Taylor Swift moves to dismiss a trademark lawsuit tied to ‘The Life of a Showgirl.’ Here’s why the case may still move forward.
Trump Org’s airport naming deal with Palm Beach County reveals non-exclusive rights, strict merchandise controls, and ongoing brand oversight.
Jimmy Kimmel files trademarks to protect his voice and image from AI misuse. A look at how trademark law is evolving to protect identity.
