Articles by Josh Gerben, Esq.

Tesla has filed new trademark applications revealing Roadster logos, including a stylized wordmark and vehicle design, signaling progress toward the long-awaited launch.

The USPTO refused the WNBA’s ‘Detroit Shock’ trademark after finding a conflicting registration, complicating the league’s plans to revive the name.

Sydney Sweeney filed a new trademark for ‘SYRN’ covering cosmetics and beauty products, suggesting her brand may soon expand beyond lingerie.

Tesla rushed to file trademarks for ‘Cybercar’ and ‘Cybervehicle’ minutes after Elon Musk mentioned the names on its earnings call, highlighting smart trademark strategy.

Nike’s new trademark filing for a ‘CA’ logo suggests Carlos Alcaraz’s personal brand debut may be imminent, with broad coverage across apparel and accessories.

Nothing Bundt Cakes is suing a Texas bakery for allegedly infringing its registered frosting design, illustrating how trademarks can cover product appearance, not just names.

A trademark squatter kept the ‘Las Vegas Raiders’ trademark, filed by the NFL team, stuck at the USPTO for nearly a decade. With the obstacles cleared, registration now appears likely.

The USPTO denied the ‘Las Vegas Athletics’ trademarks as geographically descriptive. This post breaks down the refusal and why timing is the real problem.

Patrick Mahomes was forced to oppose a trademark filing after failing to register his own name. Trademark attorney Josh Gerben explains how the mistake happened and what athletes can learn about protecting their brands.

A former Twitter attorney is challenging X Corp.’s “Twitter” and “Tweet” trademarks. This article analyzes the filings and the legal stakes of possible abandonment.

Buc-ee’s opposes the ‘Nut Huggers’ trademark, arguing its squirrel logo is too close to the famous beaver. But from a trademark-law perspective, this may be a tough nut to crack

Call Your Mother sues New Jersey deli ‘Call Your Bubbie,’ claiming the similar name risks consumer confusion. Here’s what the case reveals about trademark strategy and cultural overlap.