Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
The Trump Organization filed ‘Trump 250’ trademark applications ahead of the U.S. Semiquincentennial, but earlier ‘America 250’ filings may pose challenges.
Taylor Swift’s ‘The Life of a Showgirl’ trademark was refused by the USPTO due to a similar ‘Confessions of a Showgirl’ mark. This article looks at what happens next.
Trump Org moved to block ‘MAGA Burger’ at the USPTO, arguing prior rights and likely confusion. The case underscores timing gaps in trademark filings.
A Shark Tank sneaker company sued a restaurant owned by Travis Kelce and Patrick Mahomes over ‘1587.’ The case underscores key trademark timing lessons.
Trump’s IP company filed trademark applications for airport names bearing his name, raising unprecedented questions about private brand control over public airports.
The U.S. Navy filed a trademark application for ‘Golden Fleet,’ highlighting how intent-to-use trademarks can be used to secure branding before ships are built.
Taylor Swift has opposed a trademark filing for ‘Swift Home,’ arguing the bedding brand creates a false association with her name and trademarks.
Tesla has filed new trademark applications revealing Roadster logos, including a stylized wordmark and vehicle design, signaling progress toward the long-awaited launch.
The USPTO refused the WNBA’s ‘Detroit Shock’ trademark after finding a conflicting registration, complicating the league’s plans to revive the name.
Sydney Sweeney filed a new trademark for ‘SYRN’ covering cosmetics and beauty products, suggesting her brand may soon expand beyond lingerie.
Tesla rushed to file trademarks for ‘Cybercar’ and ‘Cybervehicle’ minutes after Elon Musk mentioned the names on its earnings call, highlighting smart trademark strategy.
Nike’s new trademark filing for a ‘CA’ logo suggests Carlos Alcaraz’s personal brand debut may be imminent, with broad coverage across apparel and accessories.
