Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Nothing Bundt Cakes is suing a Texas bakery for allegedly infringing its registered frosting design, illustrating how trademarks can cover product appearance, not just names.
A trademark squatter kept the ‘Las Vegas Raiders’ trademark, filed by the NFL team, stuck at the USPTO for nearly a decade. With the obstacles cleared, registration now appears likely.
The USPTO denied the ‘Las Vegas Athletics’ trademarks as geographically descriptive. This post breaks down the refusal and why timing is the real problem.
Patrick Mahomes was forced to oppose a trademark filing after failing to register his own name. Trademark attorney Josh Gerben explains how the mistake happened and what athletes can learn about protecting their brands.
A former Twitter attorney is challenging X Corp.’s “Twitter” and “Tweet” trademarks. This article analyzes the filings and the legal stakes of possible abandonment.
Buc-ee’s opposes the ‘Nut Huggers’ trademark, arguing its squirrel logo is too close to the famous beaver. But from a trademark-law perspective, this may be a tough nut to crack
Call Your Mother sues New Jersey deli ‘Call Your Bubbie,’ claiming the similar name risks consumer confusion. Here’s what the case reveals about trademark strategy and cultural overlap.
Discover why big law trademark bills are so high and how Gerben IP delivers the same quality legal work at a fraction of the cost.
Stanley’s parent company sues Five Below for selling “dupe” tumblers that mimic its Quencher and IceFlow designs, alleging trademark and design-patent infringement.
The Chicago Bears filed a trademark for ‘Bearadise,’ signaling potential branding for their new Arlington Heights stadium and entertainment complex.
Bryce James files trademarks for his name ahead of his college basketball debut, following LeBron and Bronny in building a family legacy on and off the court.
Aretha Franklin’s Estate moves to cancel the “Aretha Frankensteins” trademark, citing misuse of her name and underscoring the need for vigilant brand protection.
