Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Call Your Mother sues New Jersey deli ‘Call Your Bubbie,’ claiming the similar name risks consumer confusion. Here’s what the case reveals about trademark strategy and cultural overlap.
Discover why big law trademark bills are so high and how Gerben IP delivers the same quality legal work at a fraction of the cost.
Stanley’s parent company sues Five Below for selling “dupe” tumblers that mimic its Quencher and IceFlow designs, alleging trademark and design-patent infringement.
The Chicago Bears filed a trademark for ‘Bearadise,’ signaling potential branding for their new Arlington Heights stadium and entertainment complex.
Bryce James files trademarks for his name ahead of his college basketball debut, following LeBron and Bronny in building a family legacy on and off the court.
Aretha Franklin’s Estate moves to cancel the “Aretha Frankensteins” trademark, citing misuse of her name and underscoring the need for vigilant brand protection.
The USPTO has refused the Philadelphia Phillies’ ‘Ring the Bell’ trademark application. Here’s why the filing struck out and what could happen next.
Surfside sues Anheuser-Busch, alleging its “Skimmers” cocktails copy Surfside’s can design. A look at the lawsuit and the trademark lessons behind it.
MrBeast has filed a trademark for “MrBeast Financial” signaling plans to expand his empire into banking and crypto.
Smucker’s sues Trader Joe’s over look-alike crustless sandwiches, claiming the grocer copied its iconic Uncrustables design and packaging
Jeff Teague files a ‘Teague Time’ trademark after his viral NBA 2K moment, turning internet fame into a protected business opportunity.
Death Wish Coffee sues Liquid Death for trademark infringement over a planned coffee launch, claiming it risks confusion between the two edgy beverage brands.
