Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Snapple files a trademark for ‘Two Hundred Fif-Tea Party,’ securing rights ahead of a 250th anniversary campaign through proactive trademark strategy.
Eminem moves to cancel the ‘SWIM SHADY’ trademark, claiming it’s too close to his iconic brand. Learn how trademark law could decide this dispute.
Phillies pitcher Walker Buehler refiles trademark applications for ‘Buetane’ after losing rights on earlier filings that expired without commercial use.
CVS files trademark for ‘CVS Air Response,’ hinting at plans for drone delivery of prescriptions.
Bill Belichick’s trademark bid for “Bill’s Version” slogans was denied. Here’s why the Patriots’ rights blocked him — and what his options are now.
Ferrara Candy sues over ‘Dweebs’ candy, alleging packaging and branding too closely mimic its iconic Nerds line, risking consumer confusion.
Ohio State challenges a Michigan company’s attempt to trademark ‘BUCKEYE TEARS’ for beer, citing confusion, dilution, and rivalry-fueled branding.
Bill Belichick files trademarks for ‘BELECAST’ and ‘GOLD DIGGER,’ signaling plans for a podcast, TV ventures, and a provocative jewelry brand.
Terry Bradshaw’s bourbon company files a ‘TB12’ trademark, potentially conflicting with Tom Brady’s famous brand and raising questions of consumer confusion.
Pompano Beach sues a local resident over his “Pompano Bitch” clothing line, claiming logo misuse infringes the city’s trademark and goodwill.
Lamar Jackson ends his trademark fight with Troy Aikman over “EIGHT,” withdrawing his USPTO oppositions with prejudice after a year-long dispute.
Baylor sues Boston University over an “interlocking BU” logo, alleging trademark infringement and breach of a 1988 coexistence agreement.
