Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Bed Bath & Beyond is back—and so is its iconic blue coupon. The company has filed a trademark for “The Legendary Coupon” as part of its brand revival.
Serena Williams’ trademark application for “WYN BEAUTY” is facing opposition from the founder of WEN haircare, who claims the names are too similar and could confuse consumers.
The USPTO refused the Buccaneers’ trademark application for “BUCS” due to a conflicting “BUC BOWL” registration. However, the team may still secure rights through a cancellation petition or coexistence agreement.
Columbia Sportswear is suing Columbia University for breaching a 2023 trademark deal. The lawsuit claims the school sold apparel labeled only “Columbia,” risking confusion with the outerwear brand.
Popmart sues 7-Eleven over alleged counterfeit Labubu dolls, accusing the retailer of negligence and trademark infringement in a growing IP enforcement battle.
Monster Energy challenges MrBeast’s “Feast Like A Beast” trademark, claiming conflict with its “Beast” marks. A major trademark battle may be brewing.
Truth Social files trademarks for “Truth Social AI” and “AI Search,” signaling plans to launch its own chatbot and expand into the artificial intelligence space.
Two baseball teams clash over rights to “Motorboaters” in a trademark dispute. A one-day filing gap and first use claims could decide the case.
Supergoop sues Five Below over a sunscreen line it says mimics its branding, alleging trademark infringement and failed attempts at resolution.
Following Trump’s call for regime change in Iran, three trademark applications were filed for “Make Iran Great Again.” But due to widespread use and trademark law limitations, experts say all are likely to be refused.
The USPTO has refused Elon Musk’s latest trademark applications for “XAI GROK,” citing 28 prior filings. Despite efforts to rebrand, the path to securing a federal trademark for “GROK” remains uncertain.
Tyrese Haliburton has filed to trademark “OVERRATE THAT,” the catchphrase born from his 2024 NBA Playoff performance. The filing hints at plans for a branded apparel line, including shoes, shirts, and more.
