Reno, Nevada City

Reno Trademark Registration

Trademark Attorney Services for Your Reno Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Reno-based Businesses

Please note that while Gerben IP is not located in Nevada, it can assist businesses from Nevada in registering a federal trademark because it is a federal matter.

In 2008, trademark attorney Josh Gerben founded Gerben IP, with a mission to provide exceptional trademark registration and monitoring services to individuals and businesses of all sizes for a reasonable, flat rate.

Since that time, we’ve been proud to work with thousands of clients across the country, including the Reno area. Whether you plan to open a brewery near the Riverwalk District or a landscape business in Sparks, Gerben IP is ready to assist you in registering and protecting your trademarks.

How many trademarks are filed each year by businesses in Reno, Nevada?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the Biggest Little City in the World’s business owners?

With steady tourism and the recent addition of major tech companies to the area, there’s never been a better time to open a business in Reno. If you plan to start your own venture in the Biggest Little City in the World, you should take the steps to register your trademarks as soon as possible.

Imagine this scenario: Jess is a fashion lover who has designed her own line of handbags. She starts off selling her bags in boutiques around Reno under the business name Wild Ivy. She’s heard of trademark registration, but decides to wait until her business is more established to consider starting the process. Soon her bags are selling out and people are asking where to buy them online. Jess creates a website for her brand and she’s even considering expanding her product offerings when she learns some devastating news. A business that sells accessories, including handbags, has been operating under the name Wild Ivy for years, and since they registered the mark with the UPSTO, they are well within their rights to ask Jess to shutdown her site and rebrand her business.

Don’t wait to protect your trademarks. Whether you are in product development or are already doing business, now is the time to register your trademark with the USPTO. Contact Gerben IP today to learn more about our professional trademark registration services.

For additional information on trademark services in the neighboring cities of Las Vegas (click here) or Henderson (click here).

The top 5 questions Reno businesses have about obtaining a trademark.

What should my business trademark?

A trademark can be anything that represents your brand in the marketplace. Business owners most commonly trademark business and product names, logos, and slogans, but even sounds, smells, and signature colors can be registered if they represent your brand and the products and services it offers.

Should I hire a trademark attorney?

The United States Patent and Trademark Office, or USPTO, doesn’t require U.S. citizens to work with a trademark attorney, but doing so is beneficial. Many detailed steps go into the process to register a trademark, from conducting a trademark search to selecting the appropriate International Classes and responded to Office Actions. As a business owner, your time is valuable, so engaging a trademark attorney allows you to maintain focus on growing your business, not trademark law. This partnership may also increase your chances of approval. A study conducted by the University of North Carolina found that trademark applications submitted with the help of an attorney were up to fifty percent more likely to be approved. (watch this video for additional information)

What is a priority date?

The date that you submit your application to the USPTO will become your priority date. Anyone looking to register a confusingly similar mark after that date will not gain approval from the USPTO. This is another reason to begin the trademark registration process as soon as possible.

What should I do if I find that someone else is infringing on my trademark?

In order to maintain control of your mark and your brand’s reputation, it’s important to find and stop potential infringement. However, each situation is unique and may require different legal action. When you work with a trademark attorney, they can analyze the situation and determine the best solution, whether it’s a simple cease-and-desist letter or more formal legal action.

Common misperceptions about trademarks heard around Reno, NV.

I don’t need to conduct a trademark search, because an examiner at the USPTO will do that once I submit my application.

While an examiner at the USPTO will conduct a search once you’ve submitted your application and paid your filing fees, it’s still beneficial for you to conduct a search prior to filing your application. When you conduct a search, you’ll learn of any existing marks that may be confusingly similar to the mark you wish to register. You can then make changes to the mark or select a new mark that won’t conflict with other marks already in use. If you overlook this step, the examiner will likely find the same existing trademarks and reject your application. You’ll then have to reapply and pay additional filing fees.

A registered trademark has no monetary value.

A registered trademark is an asset to your business, and can be bought and sold just like inventory, machinery, or vehicles. Unlike machinery and vehicles, though, the value of your trademark could actually increase over time as the value of your brand increases. A registered trademark is also a requirement of investors looking to buy your business in the future.

I’ve made some updates to my existing trademark, but it will still be protected.

Your trademark only has protections as it appears in your original trademark application. It’s understandable that you’d want to update your mark from time to time, but you will need to register the new mark with the UPSTO in order to maintain those valuable protections. Once I register my business name, no one else will be able to use it.

I submitted my application to the USPTO, so I’m free to use the ® symbol.

The ® symbol is reserved for trademarks that have been registered with the USPTO. Do not use the symbol until your trademark application has been approved. Doing so is considered a fraud and is grounds for cancellation of your application. While your application is pending, you are free to use the ™ symbol instead.

I should trademark my business name but copyright my logo.

Because both your business name and your logo represent your brand, both should be registered with the USPTO to receive trademark protections. Copyrights protect creative works, like art, novels, and song lyrics that are not representative of any particular brand. If you are unsure about which aspects of your business should become registered trademarks, Gerben IP can assist you.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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