City of Las Vegas, NV

Las Vegas Trademark Registration

Trademark Attorney Services for Your Las Vegas Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 8,000 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Las Vegas-based Businesses

Please note that while Gerben IP is not located in Nevada, it can assist businesses from Nevada in registering a federal trademark because it is a federal matter.

Gerben IP was founded by trademark attorney Josh Gerben in 2008. Since that time, Gerben and his team have registered thousands of trademarks for individuals and businesses of all sizes. We work with clients across the country, including the Las Vegas area. Whether you want to open a food truck near The Strip or an IT firm in Henderson, Gerben IP is here to assist you.

How many trademarks are filed each year by businesses in Las Vegas, Nevada?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Sin City business owners?

Las Vegas is a vibrant city full of nonstop action, making it a great place to open a business! If you have decided to join in on the area’s business boom, don’t forget to start the trademark registration process as soon as possible.
Consider this scenario: Two recent UNLV grads decide to open a coffee shop near campus, to serve both the students and the other residents of Paradise, looking for a good cup of organic coffee and fresh baked pastries. Once they choose a name, Paradise Roasters, they get to work choosing the location, designing the interior, and hiring employees. The friends have heard about trademark registration, but with so much to do before the grand opening, they ultimately decide to hold off on the process.

All of their hard work in planning pays off when they see instant success for their shop. After a year, the friends are even considering opening a second location across town when they get some devastating news. A few hours away, in the town of Prescott, Arizona, another partnership has been operating a coffee shop by the same name for years. As they look to franchise their concept, they learn about the Vegas area shop. Because the Arizona owners have a registered trademark, they are well within their rights to ask the Nevada friends to shut down and rebrand, a costly and time consuming setback.

It’s understandable to be busy when starting your own business, but your long to-do list shouldn’t keep you from registering your trademark and protecting your brand. When you choose to work with Gerben IP, we’ll manage your trademark registration while you can focus on your business. Contact us today!

The top 5 questions Las Vegas businesses have about obtaining a trademark.

What does a trademark protect?

A trademark protects the things that represent your brand. Most businesses will trademark business or product names and logos, but slogans, sounds, colors, and even smells can all be registered trademarks that protect your brand.

Will working with an attorney increase my chance of approval?

In short, yes! Working with a trademark attorney ensures that your application will be filed correctly the first time, which cuts down on Office Actions and additional correspondence with the USPTO, leading to a streamlined process with an increased likelihood of approval. In fact, a study by the University of North Carolina shows that applications submitted with the help of a trademark attorney are 50% more likely to be approved. Contact Gerben IP here to learn more about our trademark registration services.

What is the USPTO?

USPTO stands for United States Patent and Trademark Office, which is a division of the Department of Commerce. The USPTO examines patent and trademark applications and grants registration. They also maintain patent and trademark records.

What are international classes?

The USPTO has 45 different classes to represent a wide number of goods and services that may be offered under your trademark. You will need to select the classes that best represent the goods and services you plan to offer, and include these classes in your application.

How long does it take to register a trademark?

The trademark registration process typically takes 8-10 months from start to finish, though in some cases, it may take a year or more to gain approval from the USPTO. Learn more here.

Common misperceptions about trademarks heard around Las Vegas, NV.

I don’t need to register my trademark with the USPTO.

Because the United States is a common law country, you will have some trademark protections simply by using your mark, assuming it’s not already in use by another business in your region. However, these protections will be incredibly limited. For instance, your mark will only be protected in disputes within the Las Vegas area, which could limit your growth into other areas. You’ll also have a more challenging time asserting your trademark rights in legal disputes. In order to gain the presumption of nationwide validity, you’ll need to register your mark with the USPTO.

It only takes one trademark to protect my brand.

This is usually not the case. A trademark is anything that represents your brand. You’ve likely considered registration of your business or product name, but don’t overlook other aspects of your business, including logos, slogans, colors, or even sounds. If you are unsure which aspects of your business should be protected through trademark registration, contact Gerben IP using our easy to use contact form.

Trademark attorneys only help with trademark registration.

Most trademark attorneys offer a full range of trademark services, extending well beyond the registration process. Once your trademark is registered, your attorney may offer monitoring services to ensure that your mark isn’t being infringed upon. If potential infringement is found, they will develop a course of action to stop it as soon as possible.

The USPTO will do a trademark search once I apply, so I don’t need to do one beforehand.

An examiner at the USPTO will conduct a trademark search, but only after you’ve submitted your application and paid your registration fees. If the examiner finds a confusingly similar mark already exists, your application could be rejected and your fees lost. Conduct a trademark search before you submit your application to determine whether your mark is available. If a similar mark is found, you’ll be able to make changes to your mark before you submit your application and pay your fees.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Las Vegas Testimonials

“I have to say Josh is one of the most professional people I have ever dealt with. Not only does he do a great job in effectively getting things done, Josh relates to you as a person and truly has a concern for what you are trying to accomplish. I had confidence in Josh from our very first conversation and have filed several trademarks with him over the past couple years. I have referred several of my personal friends to him because I know they will be in good hands. Josh is definitely on top of his game!”

— John Zack, CEO, – Near Las Vegas, Nevada

Do you need assistance with a trademark matter? Reach out to an attorney now.

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