What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 4,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 4,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 4,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Clients in Las Vegas, Nevada Use Gerben Law Firm for Trademark Attorney Services

*Please note that while Gerben Law Firm is not located in Las Vegas it can assist businesses from Las Vegas in registering a federal trademark because it is a federal matter.

Gerben Law Firm, PLLC is a trademark law firm that was created by Josh Gerben. Mr. Gerben’s trademark focused firm represents a wide range of clients all over the United States, including the city of Las Vegas. Gerben Law Firm’s trademark services include trademark search, trademark application, trademark registration as well as trademark monitoring and trademark renewal services.

What a few of our customers are saying:


“ I have to say Josh is one of the most professional people I have ever dealt with. Not only does he do a great job in effectively getting things done, Josh relates to you as a person and truly has a concern for what you are trying to accomplish. I had confidence in Josh from our very first conversation and have filed several trademarks with him over the past couple years. I have referred several of my personal friends to him because I know they will be in good hands. Josh is definitely on top of his game!”

– John Zack, CEO
HerbWorks.com – Near Las Vegas, Nevada

Las Vegas, Nevada is known as “Sin City” because of its many businesses which cater to a litany of vices. It’s interesting to note, however, that while the products or services these companies offer may be scandalous, most of the names which represent these companies are not. This is because in order to receive federal recognition of your trademark it cannot be “immoral” or “scandalous”.

Indecency is one limitation to achieving a federal registration, but there are other reasons. So let’s use Las Vegas Nevada as our jumping off point to go over which types of marks the United States Patent and Trademark Office (USPTO) would not allow you to register.

Immoral or Scandalous: Your trademark cannot be registered if it is considered immoral or scandalous. A common example is a trademark that may contain a vulgar or curse word. These types of trademarks will be refused registration by the USPTO.

Living Persons: I could not create a shirt company called “Siegfried & Roy Shirts” (assuming they hadn’t already registered their mark) and attempt to sell the clothing anywhere, let alone Las Vegas Nevada. This is because a trademark cannot comprise of a name, portrait, or signature identifying a particular living individual except by their written consent.

Seal or Flag: You cannot use a trademark which consists of, or comprises, the flag of the United States. So would this apply to Evil Kneivel, the staple of Las Vegas Nevada stunts in his stars and stripes suit? The answer is: depending on how the stars and stripes were depicted on his uniform. If it was a big flag on his back, no he wouldn’t be able to register the trademark. If, however, the flag was in a unique form, that is to say an artistic interpretation of the flag, Kneivel would potentially be able to trademark the logo.

Items that are not permitted by federal law: A common question I receive is whether or not you can register a trademark for a brand of medical marijuana. The answer is not yet. While many states have approved the sale and use of medical marijuana, the federal government has not. Therefore, if you apply for a trademark for a brand of medical marijuana it would be refused because the goods cannot be traded in lawful commerce.

These are just some of the trademarks that you could not register. If you are a Las Vegas based business and have any further questions about whether or not your trademark can be registered, please give me a call.