What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 5,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 5,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 5,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Clients in Henderson, Nevada Use Gerben IP for Trademark Attorney Services

*Please note that while Gerben Intellectual Property is not located in Nevada, it can assist businesses from Nevada in registering a federal trademark because it is a federal matter.

Gerben Intellectual Property was founded by trademark attorney Josh Gerben in 2008. Our team of experienced trademark attorneys provide a wide range of trademark registration and monitoring services to clients across the country, including the Henderson area. We work with clients of all sizes, ranging from individuals to large corporations.

The mission of Gerben Intellectual Property is to offer professional trademark registration services at a reasonable, flat rate. Whether you plan to open a juice bar in MacDonald Ranch or expand your financial planning firm in Mission Hills, Gerben Intellectual Property is ready to assist you in protecting your brand through trademark registration.

Federal Trademark Registration for Your Business

Common Questions about Obtaining & Protecting Trademarks

  • What aspects of my business would benefit from trademark registration?
    • A trademark registration will protect anything that represents your brand in the marketplace. Business owners commonly register business and product names, slogans, and logos. However, even smells, sounds, and colors can be registered with the USPTO in order to protect your brand from infringement.
  • Can I file a trademark application if I’m not yet selling my product or offering my service?
    • If you aren’t using your trademark in commerce at the time of your application filing, you will need to submit an Intent-to-Use form when filing. Once your trademark application has been approved, you will receive a Notice of Allowance. You will then have six months to either submit a Statement of Use, showing that you are now selling your goods or services, or file a six month extension. You will be able to file five extensions before you must submit a Statement of Use. Failing to do so will result in cancellation of your trademark registration.
  • What is an Office Action, and how do I respond if I receive one?
    • Throughout the registration process, it is not uncommon for the USPTO to issue Office Actions. Your examiner may issue an Office Action for a variety of reasons, often to seek clarification or ask for additional information. You may also receive an Office Action to let you know your application has been rejected. If you receive an Office Action from the USPTO, be sure to respond appropriately and in a timely manner. Most actions require a response within six months, but time is often needed to find and compile documents and information to respond. Work with a U.S. attorney to ensure that the Office Action receives a proper response. As a part of our reasonable, flat rate trademark registration services, the attorneys at Gerben IP will even respond to non-substantive Office Actions on your behalf.
  • Why are trademark applications typically rejected by the USPTO?
    • One of the most common reasons for rejection from the USPTO is that the mark is confusingly similar to an existing registered mark. A trademark application will also be rejected if the mark is generic or descriptive, like Good Pizza or Shoe Store, for example. Marks including surnames or geographic descriptors often face more rejections from the USPTO as well.
  • How often do I need to renew my trademark registration?
    • For new trademark owners, your first renewal deadline will occur between five and six years after the date of approval, then again between the ninth and tenth year. After that, you will need to renew your trademark every ten years. Keep in mind that you can only maintain trademark ownership if you meet these renewal deadlines and you continue to use the mark as it appears in your trademark application.

Typical Misconceptions about Filing Trademarks for Henderson Businesses

  • I should trademark my business name but copyright my logo.
    • A trademark is anything that represents your brand in the marketplace. This includes your business name, but also your product names, slogans, logos, and more. Contact Gerben Intellectual Property to learn which aspects of your business could benefit from trademark registration.
  • The USPTO will conduct a trademark search, so I do not need to do my own search prior to filing my application.
    • An examiner at the USPTO will conduct a comprehensive trademark search once you’ve submitted your application and paid your filing fees. However, if the examiner finds a confusingly similar trademark is already in use, your application could be cancelled and your filing fees lost. Work with an attorney to conduct a comprehensive trademark search prior to filing with the USPTO. Then, if a similar mark is already in use, you can make changes to your own mark or create a new one that will not cause a likelihood of confusion in the marketplace.
  • Another business has already registered the trademark I wish to use, so I cannot register it myself.
    • This may not necessarily be true. The USPTO may still approve your application if it doesn’t not cause a likelihood of confusion in the marketplace. Dove, for instance, is a well-known trademark for both a chocolate company and a soap maker. Because consumers aren’t likely to confuse the two companies, they were both able to obtain trademark registration. If you are unsure about the availability of your preferred mark, contact Gerben Intellectual Property.
  • The USPTO will ensure that no one is using my registered trademark without my permission.
    • The USPTO examines applications and makes determinations about approval, but they do not police your mark once it’s registered. As the owner of a trademark, monitoring your mark is your responsibility. Fortunately, many trademark attorneys, including those at Gerben IP, offer trademark monitoring services. They will alert you to any potential infringement and take action to stop it quickly.
  • I can begin using the ® symbol as soon as I submit my application to the USPTO.
    • The symbol ® indicates that your trademark has been registered with the USPTO. Using it prior to obtaining trademark registration is a fraud and could result in the rejection of your application. While your trademark application is pending with the USPTO, use ™ instead.

The Number of Trademarks Registered in Henderson

Utilizing the USPTO’s search database we’re able to report on how many trademarks have been registered in Henderson, NV by year.

Year# of Trademarks Registered

Gerben IP Offers A Full Suite of Trademark Services

Understanding the Importance of Trademark Registration in Henderson

Henderson isn’t one to be outshined by its neighbors, even when its neighbor is the City of Lights (Las Vegas). With a strong tourism industry and a steady year-round population, it’s a great time to own a business in Henderson, and as you plan to start your own venture in this bustling Southern Nevada city, don’t overlook the importance of trademark registration.

Imagine following your dream to open a gym near your home in Townsite. You choose the name Flash Fitness and immediately get to work outfitting your new location. You’ve heard about trademark registration, but you’re so busy with other tasks, you decide to put it off. Luckily you see great success in Henderson and even decide to open another location in Las Vegas. Eventually, you decide to expand even further, and that’s when you learn some frustrating news. As you begin the process to open a new location in Flagstaff, you learn that another gym in the area has been using the name Flash Fitness for years, and they have a trademark registration. You won’t be permitted to do business in Flagstaff unless you rebrand your business.

Trademark registration can be a tedious and challenging task, but it’s important to protecting your brand for the long term. (We defined the strategy to protect your brand in this blog post). When you partner with Gerben Intellectual Property, you can feel confident that your trademark registration is in the hands of experienced professionals, so you can focus on opening your business, not trademark registration. Contact us today to learn more about our reasonable, flat rate trademark registration services. Ready to take the next step? If so, order a registration online here.