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Gerben Law Firm's Trademark Blog


This trademark blog and informational section of the website is meant to provide you with answers to commonly asked questions about trademark searching, filing, and registration.

USPTO Survey Reveals A Large Number of Illegitimate Trademark Registrations

Trademark applicants who are under the impression that it’s OK to file a trademark for a broad range of goods or services, even if you’re not actually doing business with all of those offerings: beware. The United States Patent & Trademark Office recently completed a survey of 500 randomly selected registered trademarks in order to […]

US Trademark Application Filed for MH17: What Happens With Trademarks Pulled From the News?

When trademarks cross over into the everyday news — as in the recent case of a company filing a US trademark application in an attempt to register MH 17 as a trademark, the flight number of the downed Malaysia Airlines plane – it’s usually on account of someone trying to register and reserve use of […]

California Chrome Trademark: A Racing Horse Files For a Trademark

Shortly after California Chrome won the Preakness Stakes, the second leg of horse racing’s coveted and elusive Triple Crown, news emerged that the horse’s owners had filed to register the name as a trademark with the United States Patent & Trademark Office. In fact, they had made the filing on May 15th – before California […]

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