Gilbert Trademark Registration

Trademark Attorney Services for Your Gilbert Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Gilbert-based Businesses

Please note that while Gerben IP is not located in Arizona, it can assist businesses from Arizona in registering a federal trademark because it is a federal matter.

Gerben IP was founded by trademark attorney Josh Gerben in 2008. Since that time, we’ve represented thousands of clients across the country, including the Gilbert area. Gerben IP offers a suite of professional trademark services for a reasonable flat rate, including trademark searches, drafting applications, and filing with the USPTO. We also offer trademark monitoring services and legal assistance in infringement cases.

Gerben IP works with individuals and businesses of all sizes. Whether you plan to operate a food truck near Freestone Park or a daycare center outside Power Ranch, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Gilbert, Arizona?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the Hay Capital of the World’s business owners?

Gilbert is a community that prides itself on entrepreneurship and innovation. If you plan to open a new business in this beautiful city, start the trademark registration process early to ensure your unique brand is protected now and as you expand in the future.

Consider this scenario: Matthew has grown up in Maricopa County, and now that he’s a certified personal trainer, he’d like to start offering his services in Gilbert. He locates the perfect property and immediately begins buying signs, ordering merchandise, and creating a marketing campaign, all using the business name he’s selected, Lift Strong. Matthew has heard of trademark registration, but he decides his business is just too small to justify the cost, and ultimately puts off the process.

Word about Matthew’s amazing new gym gets out, and soon he’s considering opening a second location to serve other areas. Unfortunately, he soon gets some devastating news. Another gym operating outside Flagstaff has been using the same name, and since they registered with the USPTO early on, they are within their rights to ask Matthew to stop using the name. Now, instead of expanding, Matthew is tasked with rebranding his business while maintaining his client base and rebuilding his reputation.

If Matthew had started the trademark registration process early on, he would have learned about the gym in Flagstaff and had the opportunity to change his business name before investing in labeling and opening his doors. Don’t wait to register your trademark. Contact Gerben IP today to learn more about our trademark registration services.

Gerben IP also works with businesses & individuals in nearby ChandlerMesaPhoenix & Scottsdale.

The top 5 questions Gilbert businesses have about obtaining a trademark.

What’s the difference between patents and trademarks?

Both patents and trademarks are forms of intellectual property, but each protects a different aspect of your business. A patent protects new and novel inventions, and there are two types: design patents and utility patents. A design patent protects the aesthetic, non-functional aspects of an invention, while a utility patent protects the functionality of the invention. A trademark, on the other hand, protects anything that represents your brand in the marketplace. Common trademarks include logos, slogans, business names and product names. Sounds, smells, and colors can also be registered as trademarks if they represent a unique brand.

What is the USPTO?

The United States Patent and Trademark Office, or USPTO, is a division of the Department of Commerce. They examine applications for trademarks and patents and make determinations about approval. The USPTO also maintains the public records of all patents and trademarks.

When can I begin using the ® symbol?

The ® symbol indicates that a trademark has been registered with the USPTO. Do not use it until your trademark has been registered, as it is considered a fraud and could be grounds for rejection of your application. While your trademark application is pending, you are free to use the ™ symbol.

Can a trademark be sold?

Yes, a trademark is an asset to your business, just like inventory, equipment, and work vehicles. However, unlike equipment and vehicles, which typically decrease in value, the value of your trademarks will appreciate as the value of your business increases.

What does a trademark attorney do?

Trademark attorneys perform a wide range of trademark services, before, during, and after the trademark is registered. An experienced attorney will conduct a comprehensive trademark search to determine whether the mark you plan to use is available. Then, they’ll draft your application and submit it to the USPTO, responding to any non-substantive Office Actions on your behalf. Once your mark has been approved by the USPTO, your attorney can monitor your trademark’s use in the marketplace and take legal action if infringement is found. They can assist you in renewing your trademark as well.

Common misperceptions about trademarks heard around Gilbert, AZ.

I should wait to register my trademark until my business opens.

Don’t wait until your business is operating and your trademarks are being used in the marketplace to start the registration process. One reason is that you could learn during the registration process that your mark is already in use by another business. If you’ve already purchased signage, labeled products, and created a marketing campaign, you’ll then need to spend time and money rebranding. Another reason to begin the registration process well before your business opens is to protect your own business from infringement. The date that you submit your application to the USPTO will become your priority date, and anyone looking to file a confusingly similar mark after that date will not be approved. Begin the process to register your trademark today!

Another business is infringing on mine because they are using a word I registered.

This may not necessarily be true. When you register with the USPTO, you do not have exclusive ownership of a particular word. Instead, you are protected from others using the word when there could be a likelihood of confusion in the marketplace. For example, ‘Delta’ is a word that was trademarked by both an airline and a faucet manufacturer, because consumers are unlikely to confuse the two brands. If you are unsure about an instance of potential infringement, Gerben IP can help.

As long as I meet renewal deadlines, I can maintain my trademark protections.

Meeting renewal deadlines is an important part of keeping your trademark protections, but it’s not the only requirement. In order to maintain your trademark registration, you’ll also need to continue to use your trademark exactly as it appears in your trademark application. If your mark has changed and been updated over time, you’ll need to file a new trademark registration to ensure it’s protected.

I used the Madrid Protocol to register international trademarks, so I’ll be approved in all the countries I selected.

The Madrid Protocol is an international treaty that allows applicants to file a single trademark registration in their home language that can then be applied to over 90 member countries. However, each country will then make its own determination about approval, so it is possible to obtain trademark registration in one country, but not the other.

I did a Google search and no one is using my business name, so it is free for registration.

Conducting a trademark search on Google or another free online site is likely to generate only exact matches to your trademark. Most trademark disputes, though, aren’t caused by exact matches to a trademark, but rather confusingly similar matches. If you rely on Google, you may miss out on other conflicting trademarks that are likely to appear in the USPTO’s trademark search. The search software used by trademark attorneys is much more sophisticated, finding not only exact matches, but similar matches to your marks. Contact Gerben IP to learn more about our comprehensive trademark searches.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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