Scottsdale Trademark Registration

Trademark Attorney Services for Your Scottsdale Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Scottsdale-based Businesses

Please note that while Gerben IP is not located in Arizona, it can assist businesses from Arizona in registering a federal trademark because it is a federal matter.

In 2008, trademark attorney Josh Gerben founded Gerben IP to provide professional trademark registration services for a reasonable, flat rate. Since that time, we’ve worked with thousands of individuals and businesses of all sizes to protect and monitor their valuable trademarks. 

Gerben IP works with clients in all fifty states, including the Scottsdale area. Whether you plan to operate an online retail store from your home in McCormick Ranch or expand your real estate firm in South Scottsdale, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Scottsdale, Arizona?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The West’s Most Western Town’s business owners?

With steady tourism and beautiful weather year-round, it’s easy to see why it’s such a great time to start a business in Scottsdale. If you hope to start your own business in bustling Maricopa County town, consider working with a trademark attorney to register and protect your valuable intellectual property.

Consider this scenario: Mike and Melinda have recently retired to Scottsdale, but they can’t quite settle into the retirement lifestyle and decide to open a small business. Because of the desert heat and their love for desserts, they decide to open a food truck delivering frozen treats to Old Town Scottsdale. The couple decides on the name The Frosted Cactus, but before they begin using the name, they contact a trademark attorney.

The attorney conducts a comprehensive trademark search and finds that an ice cream shop in Tucson owns the trademark and has been using it for some time. Mike and Melinda are upset, but ultimately glad that they learned of the other business before they began using the mark. Now they can work with their attorney to find another business name that is not already in use.

Businesses of all sizes can benefit from trademark registration, and when you begin the process for your business, don’t go it alone. If you’re ready to Order trademark services, click here. Or, visit our general contact page to learn more about our reasonable, flat rate trademark registration services.

The top 5 questions Scottsdale businesses have about obtaining a trademark.

What aspects of my business would benefit from trademark registration?

A trademark can be anything that represents your brand in the marketplace. Most commonly, business owners register business names, product names, slogans, and logos, but you may also want to consider other aspects of your brand, like signature colors, sounds, and smells. Gerben IP can assist you in ensuring that all of your valuable intellectual property is protected.

Will I need to work with a trademark attorney?

While the United States Patent and Trademark Office, or USPTO, doesn’t require U.S. citizens to engage a trademark attorney, they do recommend it. That’s because of the time and detail needed to complete a trademark registration. Your attorney will conduct a comprehensive search, properly draft your trademark application, and respond to non-substantive Office Actions on your behalf, all while you can remain focused on starting your business. When you work with a trademark attorney, you can be sure that the process is done right and done quickly.

Can I register a mark that another business is already using?

It depends. The USPTO will reject a trademark application if a confusingly similar mark is already in use. However, not all similar trademarks are likely to cause confusion in the marketplace. For example, United Airlines and United Healthcare are both able to use the trademark ‘United,’ because consumers aren’t likely to confuse their services. If you are unsure about the availability of a particular mark, Gerben IP can help.

What is a priority date?

The date that you submit your application to the USPTO will become your priority date. Anyone that wishes to file a confusingly similar mark after that date will not be approved. This is one benefit to beginning the trademark registration process as soon as possible, as you will have this protection while your application is still pending.

When can I begin to use the ® symbol?

The ® symbol indicates that your trademark has been registered with the USPTO. You can use this symbol once the USPTO has approved your trademark application, but it is considered a fraud and grounds for rejection of your application if used prior to approval. While your trademark application is pending, you are free to use the ™ symbol. (watch our video on trademark symbols)

Common misperceptions about trademarks heard around Scottsdale, AZ.

I should register my business name but copyright my logo.

Both your business name and your logo represent your brand, so both should be registered as trademarks with the USPTO. Copyrights protect creative works, like art, music, and poetry, that are not representative of any particular brand.

I run a small business, so trademark registration isn’t that important.

Trademark registration offers valuable protections for businesses of any size. With a registered trademark, you can use your unique mark without the possibility of infringing on another business, and your business will also be protected against infringement from others. A strong trademark will help you establish your brand and build customer loyalty, as well.

If I want to register in other countries, I need to complete a trademark application for each one.

You can register your trademark with each country individually. However, if you plan to register in multiple countries, you may want to utilize the Madrid Protocol. This international treaty allows you to complete a single application in your home country that can then be forwarded to over 90 member countries. Each country will then make its own determination about approval.

If I own a trademark, I own the domain name as well.

Trademarks and domain names are regulated by different entities, so owning the rights to a mark doesn’t necessarily mean you own the rights to the domain. However, trademark owners are protected from cybersquatters, who buy domain names in bad faith to either offer counterfeit goods or to ransom the domain to its rightful owner at a much higher price. If you are unsure about the availability of a particular domain name, Gerben IP can assist you.

Once my trademark has been registered, the USPTO will let me know if someone else is using it.

The USPTO maintains the public record of all trademarks, but they will not monitor your mark or take legal action on your behalf. As a trademark owner, it is your responsibility to monitor your mark’s use. This can be a time-consuming task, especially as you work to grow your business. Fortunately, many trademark attorneys, including those at Gerben IP, offer monitoring services. We will let you know if potential infringement is found, and we’ll take the appropriate legal action to stop it quickly.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

Contact Us
Back to top