Scottsdale Trademark Registration
Scottsdale Trademark Registration
We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.
We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients in all 50 U.S. states and from countries around the world.
Please note that while Gerben IP is not located in Arizona, it can assist businesses from Arizona in registering a federal trademark because it is a federal matter.
In 2008, trademark attorney Josh Gerben founded Gerben IP to provide professional trademark registration services for a reasonable, flat rate. Since that time, we’ve worked with thousands of individuals and businesses of all sizes to protect and monitor their valuable trademarks.
Gerben IP works with clients in all fifty states, including the Scottsdale area. Whether you plan to operate an online retail store from your home in McCormick Ranch or expand your real estate firm in South Scottsdale, Gerben IP is ready to assist you.
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With steady tourism and beautiful weather year-round, it’s easy to see why it’s such a great time to start a business in Scottsdale. If you hope to start your own business in bustling Maricopa County town, consider working with a trademark attorney to register and protect your valuable intellectual property.
Consider this scenario: Mike and Melinda have recently retired to Scottsdale, but they can’t quite settle into the retirement lifestyle and decide to open a small business. Because of the desert heat and their love for desserts, they decide to open a food truck delivering frozen treats to Old Town Scottsdale. The couple decides on the name The Frosted Cactus, but before they begin using the name, they contact a trademark attorney.
The attorney conducts a comprehensive trademark search and finds that an ice cream shop in Tucson owns the trademark and has been using it for some time. Mike and Melinda are upset, but ultimately glad that they learned of the other business before they began using the mark. Now they can work with their attorney to find another business name that is not already in use.
Businesses of all sizes can benefit from trademark registration, and when you begin the process for your business, don’t go it alone. If you’re ready to Order trademark services, click here. Or, visit our general contact page to learn more about our reasonable, flat rate trademark registration services.
A trademark can be anything that represents your brand in the marketplace. Most commonly, business owners register business names, product names, slogans, and logos, but you may also want to consider other aspects of your brand, like signature colors, sounds, and smells. Gerben IP can assist you in ensuring that all of your valuable intellectual property is protected.
While the United States Patent and Trademark Office, or USPTO, doesn’t require U.S. citizens to engage a trademark attorney, they do recommend it. That’s because of the time and detail needed to complete a trademark registration. Your attorney will conduct a comprehensive search, properly draft your trademark application, and respond to non-substantive Office Actions on your behalf, all while you can remain focused on starting your business. When you work with a trademark attorney, you can be sure that the process is done right and done quickly.
It depends. The USPTO will reject a trademark application if a confusingly similar mark is already in use. However, not all similar trademarks are likely to cause confusion in the marketplace. For example, United Airlines and United Healthcare are both able to use the trademark ‘United,’ because consumers aren’t likely to confuse their services. If you are unsure about the availability of a particular mark, Gerben IP can help.
The date that you submit your application to the USPTO will become your priority date. Anyone that wishes to file a confusingly similar mark after that date will not be approved. This is one benefit to beginning the trademark registration process as soon as possible, as you will have this protection while your application is still pending.
The ® symbol indicates that your trademark has been registered with the USPTO. You can use this symbol once the USPTO has approved your trademark application, but it is considered a fraud and grounds for rejection of your application if used prior to approval. While your trademark application is pending, you are free to use the ™ symbol. (watch our video on trademark symbols)
Both your business name and your logo represent your brand, so both should be registered as trademarks with the USPTO. Copyrights protect creative works, like art, music, and poetry, that are not representative of any particular brand.
Trademark registration offers valuable protections for businesses of any size. With a registered trademark, you can use your unique mark without the possibility of infringing on another business, and your business will also be protected against infringement from others. A strong trademark will help you establish your brand and build customer loyalty, as well.
You can register your trademark with each country individually. However, if you plan to register in multiple countries, you may want to utilize the Madrid Protocol. This international treaty allows you to complete a single application in your home country that can then be forwarded to over 90 member countries. Each country will then make its own determination about approval.
Trademarks and domain names are regulated by different entities, so owning the rights to a mark doesn’t necessarily mean you own the rights to the domain. However, trademark owners are protected from cybersquatters, who buy domain names in bad faith to either offer counterfeit goods or to ransom the domain to its rightful owner at a much higher price. If you are unsure about the availability of a particular domain name, Gerben IP can assist you.
The USPTO maintains the public record of all trademarks, but they will not monitor your mark or take legal action on your behalf. As a trademark owner, it is your responsibility to monitor your mark’s use. This can be a time-consuming task, especially as you work to grow your business. Fortunately, many trademark attorneys, including those at Gerben IP, offer monitoring services. We will let you know if potential infringement is found, and we’ll take the appropriate legal action to stop it quickly.
“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”
— Michael Zimmerman, MarketPoint
“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”
— Wayne Halper, Law Office of Wayne Halper
“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”
— Johan Reinhoudt, EffectiveSalesCoaching.NL
“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”
— Kathy Wolper, Kathy’s Just Desserts, Inc.
“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”
— Verena Frydberg, Makeover Your MS
“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”
— Megan Cummins, Sparklepop