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Chandler Trademark Registration

Trademark Attorney Services for Your Chandler Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Chandler-based Businesses

Please note that while Gerben IP is not located in Arizona, it can assist businesses from Arizona in registering a federal trademark because it is a federal matter.

Trademark attorney Josh Gerben founded Gerben IP in 2008. Since that time, our firm has represented thousands of clients from across the country, including the Chandler area. We offer premium trademark registration and monitoring services, including conducting trademark searches, filing applications, and responding to Office Actions, for a reasonable flat rate.

Gerben IP partners with individuals and businesses of all sizes. Whether you plan to open a sandwich shop in West Chandler or a financial planning office in Gilbert, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Chandler, Arizona?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the Silicon Desert’s business owners?

Consistently ranked as one of the best places to live and raise a family, Chandler has seen steady population growth over the last several years. With the new residents and neighborhoods that have popped up all over the city comes a new generation of business owners and entrepreneurs looking to call Chandler home. If you are considering starting your own venture in Chandler, don’t overlook the importance of trademark registration.

Imagine this scenario: Grant, a food lover and health enthusiast, has created a line of low carb, high protein breads and baked goods. He starts selling his products at the Chandler Farmers Market on weekends. After a few months, he sees tremendous success with his venture, which he calls Trim Bakery, and is encouraged to offer his products online and in health food stores across the country.

Unfortunately, as he makes connections with a health food chain on the east coast, Grant learns some frustrating news. Another company out of New York has been using the same name, and because they registered the name with the USPTO, they are within their rights to keep Grant from doing business in the area.

Even small businesses like Grant’s could benefit from trademark registration. Contact Gerben IP today to protect your Chandler-based business through trademark registration.

The top 5 questions Chandler businesses have about obtaining a trademark.

What is a trademark

A trademark is anything that indicates a product or service is associated with a specific brand. Common trademarks include business names, product names, slogans, and logos. Once you’ve registered your trademark with the USPTO, you will be protected from infringement by other businesses. You’ll also be protected from infringing on other businesses. These valuable protections allow you to maintain control of your brand’s reputation in the marketplace.

Do I need to register my trademark with the USPTO?

The United States is a common law country, which means you’ll have some basic trademark protections as soon as you begin using it in the marketplace. However, these protections are extremely limited. For instance, you’ll only be protected in the small geographic region your business is located. If you plan to expand outside Chandler one day, you may be prohibited from using your mark in certain areas where a similar mark already exists. You’ll also face more challenges asserting your trademark rights in legal proceedings. In order to gain the presumption of validity nationwide, you need to register your trademark with the United States Patent and Trademark Office, or USPTO.

When should I register my trademark?

As soon as possible! Ideally, filing for trademark registration should be one of the very first things you do as you plan to open your business. Before you begin to use your mark and invest in signage, product labeling, marketing materials, and more, you’ll want to know that your mark will not infringe on another business. In addition, the date you file your application will become your priority date. Anyone looking to file a similar trademark registration after this date will not be approved by the USPTO. Failing to register your trademark with the USPTO could leave you vulnerable to infringement in the future, leading to costly legal fees or time-consuming rebranding efforts.

I do business outside the United States, as well. How do I protect my trademark in other countries?

Because your federally registered trademark will only protect your trademark in disputes that occur within the U.S., it’s important to register your trademark in any other country you do business. U.S. trademark owners have two options when filing trademark registrations internationally. The first is to file a trademark application directly with each country’s trademark office. The second is to utilize the Madrid Protocol, an international treaty allowing applicants to complete a single application in their home language. The completed application could be forwarded to any of the more than 90 member countries. Each country, then, would make its own determination about approval. Get More information on how to register internationally.

When can I begin using the ® symbol?

The ® symbol indicates that your trademark registration has been approved by the USPTO. Do not use this symbol until you’ve received approval, as it could be grounds for cancellation of your application. While you wait for your trademark registration to be approved, you are free to use the ™ symbol.

Common misperceptions about trademarks heard around Chandler, AZ.

The terms trademark, copyright, and patents are essentially the same and can all be used interchangeably.

Trademarks, copyrights, and patents are all different forms of intellectual property. Trademarks, as noted above, can be anything that represents your brand in the marketplace, most commonly including words, logos, and even colors. Copyrights, on the other hand, protect creative works, like art, poetry, and novels, while patents protect new and novel inventions. In some cases, you may need more than one protection for your intellectual property. For example, your product may need protections for its name, while its unique functions may qualify for a patent.

My competitor didn’t register its name, so I can register it to keep them from using it.

Because of the common law rights of the U.S., your competitor likely has some rights to the trademark. In addition, knowingly registering someone else’s trademark is a fraud, and it could be grounds for your trademark’s cancellation. Learn more about trademark common law rights.

It’s easy to register a trademark, so I don’t need to work with a trademark attorney.

The process to register a trademark involves many detailed legal decisions and actions along the way, including conducting a comprehensive trademark search, drafting an application with the correct International Classes, and responding to Office Actions in an appropriate and timely manner. While it’s possible to file a trademark application without the help of a trademark attorney, it’s not recommended. When you work with a trademark attorney from the start, you can ensure that the process runs smoothly and efficiently. In addition, working with a trademark attorney could also increase your changes of approval. A study by the University of North Carolina found that applications submitted with the help of a trademark attorney were up to fifty percent more likely to be approved by the USPTO.

No one else is using my exact business name, so I’m not infringing on another business.

You may still be infringing on another business. Most trademark disputes occur due to confusingly similar matches, not exact matches. Work with an attorney to conduct a comprehensive trademark search, revealing not only exact matches to your mark, but similar matches as well. Then register your trademark with the USPTO to be sure that you will not be infringing on another business.

I only need one trademark filing to protect my brand.

Each trademark will need its own trademark filing. For instance, your business name, product name, and logo would each require a different application, resulting in three separate filings.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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