Fremont Trademark Registration

Trademark Attorney Services for Your Fremont Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Fremont-based Businesses

 Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

In 2008, trademark attorney Josh Gerben founded Gerben IP with the goal to provide professional trademark registration services and monitoring services for a reasonable, flat rate. Since that time, Gerben IP has worked with thousands of clients in all fifty states, including the Fremont area.

We work with individuals and businesses of all sizes. Whether you plan to open an insurance agency in Mission Hills or expand your web development firm in Milpitas, Gerben IP is ready siteto assist you in obtaining and protecting your trademarks.

How many trademarks are filed each year by businesses in Fremont, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Fremont-area business owners?

Entrepreneurs and innovators have always loved doing business in Fremont. If you plan to open a new business in this beautiful city on the bay, start the process to register your trademark as soon as possible to lock in valuable protections.

Consider this scenario: Dave is a pet lover and he’s decided to open an online retail store featuring pet accessories, toys, and grooming products. He selects the name FurFamily, but before he begins to use it on his website or products, he engages a trademark attorney to assist him in trademark registration. While Dave purchases inventory and prepares to get his site up and running, his attorney is hard at work conducting a comprehensive trademark search, submitting his application, and even responding to non-substantive Office Actions on Dave’s behalf.

Several months after FurFamily launches, Dave learns some frustrating news. A store has recently opened in Long Beach, and they are using the same name. Fortunately, Dave’s business name is registered with the USPTO. He and his lawyer draft a cease-and-desist letter and the Long Beach business agrees to change its name.

Don’t put off protecting your business. Whether you have only begun to develop your product or you’re preparing for your grand opening, now is the time to register your trademarks. Contact Gerben IP today to learn more about our reasonable, flat rate trademark registration services.

The top 5 questions Fremont businesses have about obtaining a trademark.

How are trademarks and patents different?

Trademarks and patents are both forms of intellectual property, but each protects a different aspect of your business. A trademark, for instance, protects anything that represents your brand in the marketplace, like business names, product names, logos, and slogans. Patents, on the other hand, protect new and novel inventions. It’s possible as a business owner that you’ll need both trademarks and patents to protect your business. If you are unsure about the type of IP your business has or needs, contact us today. Visit our blog for additional information on the 3 main types of IP.

Will my registration trademark be protected across the country?

Yes, once your trademark has been registered with the USPTO, you’ll have the presumption of validity nationwide. This means that you’ll be able to do business anywhere in the United States without the concern for infringement. Without a registered trademark, you’ll only be protected in the small geographic area where your business is based. If you plan to do business outside the Bay Area in the future, you may be prohibited from using your mark in certain areas if a similar mark is already in use there.

When should I start the trademark registration process?

As soon as possible. In fact, trademark registration should be one of your very first priorities as a business owner. Before you invest in product labeling, create your website, and hang signage, you’ll want to be sure that your trademark is protected, and that you aren’t infringing on another business’s mark. Delaying the registration process could leave you vulnerable to infringement and legal battles in the future.

Can I sell my trademark?

Your federally registered trademark is a business asset, just like your inventory, equipment, and work vehicles. It can be sold along with your business, and is often a requirement for future investors and potential buyers. Your registered trademark can even grow in value as the value of your business increases.

What should I do if someone else is using my trademark?

Infringement could have lasting effects on your brand, from losing customers to a damaged reputation, so it’s critical to take action when someone is truly infringing on your mark. However, before you contact the potential infringer yourself, it’s best to engage an experienced trademark attorney. Your attorney will determine the best course of action, Occasionally, formal legal proceedings will need to be taken, but often, a cease-and-desist letter is enough to put the infringer on notice.

Common misperceptions about trademarks heard around Fremont, CA.

The USPTO will tell me if someone else is using my trademark.

The USPTO will review your application and make a determination about approval, but they won’t monitor your trademark once it’s been registered. As a trademark owner, that will be your responsibility. Fortunately, many trademark attorneys, including those at Gerben IP, offer monitoring services.

I Googled my name and no one else is using it, so it’s available for registration.

This may not necessarily be true. A Google search is likely to return only exact matches to your mark, but most trademark disputes actually arise due to similar marks, not exact matches. Engage a trademark attorney to conduct a comprehensive trademark search. Your attorney will use a sophisticated software to search the trademark database, finding not only exact matches to your mark, but confusingly similar matches as well.

My business won’t benefit from international trademark registration.

We live in a global economy, so it’s likely that you will reach customers outside the United States, if you aren’t already doing so. You may also manufacture your product overseas. Unfortunately, your federally registered trademark will not protect your brand in disputes that occur outside the U.S. In order to protect your trademark in other countries, you should strongly consider registering your trademark in those countries as well. Learn more about the main reasons to register your mark internationally.

I should register for as many trademark classes as possible.

This may seem like a good way to get the broadest protections possible, but it may not be the best strategy. For instance, your filing fees are determined by the number of classes you include in your application, so your costs could increase significantly. In addition, you’ll be asked to demonstrate that you are currently offering goods or services in each class now or that you intend to offer goods or services in that class in the future. Selecting too many trademark classes, then, could be grounds for rejection of your application. Instead, only include the trademark classes of goods or services you currently offer or plan to in the near future.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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