Long Beach Trademark Registration

Trademark Attorney Services for Your Long Beach Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Long Beach-based Businesses

Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

Since its founding in 2008, Gerben IP has helped thousands of clients register their trademarks. Trademark attorney Josh Gerben and his experienced team work with businesses, large and small, across the country, including the Long Beach area. Whether you want to open a sub shop in Belmont Shore or a real estate firm in Los Alamitos, Gerben IP is here to assist you.

How many trademarks are filed each year by businesses in Long Beach, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The International City’s business owners?

It’s an exciting time to own a business in Long Beach! Whether you’re expanding an existing business or starting small, your brand could benefit from the protection of federal trademark registration.

Consider this scenario: Ray, a nutritionist, is unhappy with the protein bars on the market, so he decides to develop his own, using natural, healthy ingredients. Ray invests plenty of time and money into product development and branding. Once he’s finally perfected his Clean Protein bars, he decides he just can’t invest any more time or money into trademark registration for his protein bars, and he concludes the business is just too small to worry about trademarks anyway.

Customers at the Long Beach Farmers Market and his local gym love Ray’s Clean Protein bars, and once things settle down, he finally decides to start the trademark registration process. Unfortunately, Ray learns that another company has been using the name Clean Protein for their meal replacement shakes for years, and because they registered with the USPTO, Ray will need to pull his products and rebrand them. This will take significantly more time and money than it would have if he’d started the trademark process early on.

Even small businesses like Ray’s can benefit from trademark registration. Protect your brand, and the investment you’ve put into it, by starting the registration process now. Contact Gerben IP today to learn more about our trademark registration services at a reasonable, flat rate.

The top 5 questions Long Beach businesses have about obtaining a trademark.

Who needs a trademark?

A trademark is anything that protects your brand, like a business or product name, logo, or slogan. Business owners and individuals that have created or are developing a brand should consider registering their trademarks with the USPTO. The attorneys at Gerben IP will work with you to determine which aspects of your brand will benefit from trademark registration.

How long does it take to register a trademark?

Trademark registration usually takes around 8-10 months from submitting the application to being approved by the USPTO. In some instances, however, it can take a year or more to gain approval. Fortunately, you could have some protections on your mark as soon as you file your application. That is because the date you register will become your priority date. Anyone looking to file a similar trademark after that date could be rejected.

What are the benefits of working with an attorney to register a trademark?

While working with an attorney is not required by the USPTO, it comes with many benefits. First, trademark attorneys have access to sophisticated software for conducting comprehensive trademark searches, and if a search reveals a similar mark is in use, your attorney will assist you with making changes to your mark. Your attorney will then draft your application to help you obtain broad protections, and they’ll respond to most non-substantive Office Actions on your behalf. Most importantly, while your attorney manages your trademark registration, you can continue to focus on growing your business.

Do I have a higher chance of approval if I use a trademark attorney?

According to a recent study, yes. An experience trademark attorney has the expertise to guide you throughout the process without experiencing common pit-falls and mistakes. This means that your application will be filled out correctly and quickly, speeding up the process. A study by the University of North Carolina found that trademark applications submitted with the assistance of an attorney are actually 50% more likely to be approved by the United State Patent and Trademark Office (USPTO).

Can I register a mark if someone else is already using it?

In some instances, you may be able to register a trademark, even if someone else is using it. The USPTO will reject a trademark application if it could cause a likelihood of confusion with an existing mark, but not all similar marks could cause consumer confusion. For instance, United Airlines and United Healthcare both use the trademark ‘United’ because consumers are not likely to confuse an airline and an insurance company. If you are unsure about whether your mark is available for registration, contact Gerben IP.

Common misperceptions about trademarks heard around Long Beach, CA.

I registered my trademark with the State of California, so my mark is fully protected.

While registering in California doesn’t hinder your trademark protection, it won’t protect your mark in disputes that occur outside the state. The process to apply for a U.S. trademark is typically more complicated than registering with the state, but you will have the presumption of nationwide validity.

A Google search is a sufficient trademark search.

Google searches, or any free online search source, is likely not comprehensive enough to reveal potential conflicts. These free searches typically only reveal exact matches to your business name, product name, or slogan. Unfortunately, most trademark disputes are caused by similar trademarks, not exact matches. In addition, conducting a trademark search on a logo, sound, smell, or signature color can be extremely difficult with free search engines. To ensure that all possible matches to your trademark are found, it’s best to work with a trademark attorney.

The USPTO will let me know if someone else is infringing on my mark.

The USPTO will register your trademark, but they will not police its use or take action against infringement. As a trademark owner, these will be your responsibilities. However, most trademark attorneys, including Gerben IP, offer services to help you monitor your trademark’s use and take legal action against potential infringement.

I registered my business name, so my brand is protected from infringement.

Registering your business name is an important first step in protecting your brand, but it may not be enough to do so on its own. Consider all aspects of your business that represent your brand, including product names, logos, slogans, and even colors. These should also be registered with the USPTO to ensure your brand remains in your control.

My federally registered trademark will protect me in cases of infringement in other countries.

Your U.S. trademark provides valuable protections of your mark, but only within the United States. If you do business outside the U.S., whether through sales, manufacturing, or distribution, you should strongly consider international registration. To register your mark in another country, you can file directly with the country’s trademark office or utilize the Madrid Protocol.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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