*Please note that while Gerben Law Firm, PLLC is not located in Long Beach, it can assist businesses from California in registering a federal trademark because it is a federal matter.
When properly registered, and, strategically marketed, a trademark can be a valuable asset to any business venture in Long Beach, CA. That being said, turning a trademark into an asset can be a time-consuming and complicated process without the assistance of an experienced trademark lawyer. Using the ONE-ON-ONE™ trademark registration service developed by trademark attorney Josh Gerben, it is possible for Gerben Law Firm to offer top quality legal services at a very competitive flat fee.
Attorney Josh Gerben’s ONE-ON-ONE™ trademark registration service is a unique service aimed at providing individualized attention to each client throughout the trademark registration process for a Long Beach business. By working directly with trademark attorney Josh Gerben throughout the registration process each client enjoys a true attorney-client relationship.
The trademark registration process can be a lengthy process that begins with searching the United States Patent and Trademark Office, or USPTO, records to ascertain if the proposed trademark is already in use by another business. Once the trademark search is completed, Attorney Gerben will prepare and file your trademark application. After an application is submitted to the USPTO it is reviewed by staff attorneys.
It is highly recommended that individuals and businesses seeking to register a trademark hire a trademark attorney. An application can be returned for revisions or may be rejected for a wide variety of reasons. If this occurs, it adds additional time and frustration to the Long Beach trademark registration process. The USPTO itself strongly recommends that an applicant retain the services of an experienced trademark attorney to increase the odds that an application will be approved without revisions or rejection.
Protecting the Trademark
Getting a trademark though the registration process is certainly an accomplishment; however, don’t stop there. Owning a trademark will only increase the value of a business if the trademark is protected after registration. Not only does the USPTO require a trademark to be renewed from time to time but a trademark should also be monitored for infringement. Here again the close attorney-client relationship forged with attorney Josh Gerben makes a difference. Long Beach, California clients of Gerben Law Firm can rest assured that their trademark will be monitored and protected for the life of the trademark.