Gerben IP’s Trademark Blog

Trademark Protection

Protecting Your IT Company’s Brand

Ensuring the name and brand of your IT company is protected is important.  The best way to protect the brand of your IT company is a US trademark registration.

Copyrights

The Basics of US Copyright Law

Copyright law is one of 3 major forms of intellectual property. Copyrights protect “creative works,” and give authors and creators protection for their IP.

Trademarks In The News

Uplifting Coronavirus Trademark Filings

The USPTO has seen a surge in optimistic coronavirus and COVID-19 trademark filings, such as “WE CURED COVID-19” and “I SURVIVED THE CORONAVIRUS 2020.”

Copyrights

The 30 Percent Rule in Copyright Law

A popular myth in copyright law is that changing someone else’s work by 30% avoids copyright infringement. This article discusses why that is not true.

Trademarks In The News

UPS Files Trademark for “UPS HEALTHCARE”

UPS filed a trademark application for “UPS HEALTHCARE,” indicating that UPS intends to provide management consulting and delivery in the healthcare industry.

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