Gerben IP’s Trademark Blog

Trademark Protection

Can You Purchase a Trademark?

Yes, you can purchase a trademark from another person or entity. Trademarks are a form of intangible property that can be sold and bought, like real estate.

General

The Main Types of Intellectual Property

3 main types of intellectual property: 1) Trademarks represent a brand. 2) Copyrights protect works of authorship. 3) Patents protect aspects of an invention.

Trademark Applications

Who Should Sign a Trademark Application?

When submitting a trademark application, it’s critical to choose a signatory who has authority to bind the company and knowledge of facts about the trademark.

Trademark Protection

What is a Dead Trademark?

In the USPTO’s trademark database, records listed as “DEAD” no longer have any federal trademark registration rights.

Trademark Protection

What Can and Cannot be Trademarked?

A business name, logo, or slogan are all eligible for a trademark.  However, the USPTO won’t allow registration of generic words or phrases. Read more on trademarks.

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