On April 6, Tom Brady‘s company, TEB Capital Management Inc., filed two intent-to-use trademark applications for “Tompa Bay” and “Tampa Brady."

New York State has filed four new trademark applications for “NY ♥ YOU.” The slogan will be used on clothing and to promote economic recovery in the state.

VICE Media has filed a trademark for “SHELTER IN PLACE.” The media company intends to use the mark in association with a show documenting the COVID-19 pandemic.

NBCUniversal has filed two trademarks for “TOGETHER STARTS HERE” which is a play on its “COMEDY STARTS HERE” slogan.

Puma has filed a trademark application for "PUMA TOKYO 2021." The company will be using the name in association with a brand of clothing, bags and more.

Yee & Dubin Sports filed a new trademark application with the USPTO for “TB X TB" on March 20. The filing indicates a new clothing brand is coming soon.

The USPTO has seen a surge in optimistic coronavirus and COVID-19 trademark filings, such as “WE CURED COVID-19” and “I SURVIVED THE CORONAVIRUS 2020.”

UPS filed a trademark application for “UPS HEALTHCARE,” indicating that UPS intends to provide management consulting and delivery in the healthcare industry.

As the coronavirus outbreak shuts down the American economy, trademark filings related to the pandemic are starting to appear at the USPTO.