Gerben IP’s Trademark Blog

Trademark Protection

What is Trade Dress and How Can It Protect Your Brand?

Learn about trade dress and how it protects your brand’s unique look, helping to secure your brand identity and stand out in a competitive marketplace.

Trademarks In The News

Odell Beckham Jr. Sues Nike for Breach of Contract

On November 14, 2022, Odell Beckham, Jr. (OBJ) filed a lawsuit against Nike for Breach of Contract, among other things.

Trademark Maintenance

Can You Add Goods and Services to a Trademark Registration?

Find out if you can add goods and services to an existing trademark registration and learn the steps to ensure your trademark covers all aspects of your brand.

Trademarks In The News

USPTO Announces New 3-Month Deadline to Respond to Trademark Office Actions

Learn about the USPTO’s new 3-month deadline for responding to trademark office actions and how this change impacts trademark applicants and brand protection.

Copyrights

How Creators Can Recover Rights Under Copyright Termination

Discover how creators can use copyright termination to regain control over their works, exploring eligibility, process, and key considerations for rights recovery.

Trademark Protection

NFTs and Trademarks: Gerben’s Complete Guide

Protecting your NFT brand with a trademark filing will ensure that you can continue to build on your brand and keep others from using names that are close or similar to yours.

Trademarks In The News

Arizona State University Files Seven Metaverse-Related Trademark Applications

Arizona State University files trademarks for NFTs, virtual goods, and metaverse classes—signaling major Web3 plans for education and branding.

Trademark Protection

Trademarks and the Metaverse: Gerben’s Complete Guide

As businesses commit to providing goods and services in the metaverse, it is increasingly important to secure legal trademark protection to discourage and defend against trademark infringement in the virtual world.

Trademark Protection

A Guide to Trademark Registration for NFT Projects

Protect your NFT project with a trademark. Learn how to search, register, and safeguard your brand in the evolving NFT marketplace.

Proving Trademark Use In Commerce

Specimen Refusals: Tips on How to Avoid an Ornamental Refusal and Submit Strong Specimens to the USPTO

Learn how the USPTO evaluates “proof of commercial use,” why ornamental specimens can lead to refusals, and tips to submit a valid trademark specimen.

USPTO

USPTO ‘Oversight’ Discloses 21,000+ Email Addresses

The USPTO accidentally exposed over 21,000 trademark applicants’ email addresses—putting them at risk for scams. Here’s what you need to know.

Trademarks In The News

Selecting Strong Trademarks: Breaking Down Lamar Jackson’s Recent Trademark Filings

Lamar Jackson’s restaurant trademarks—“PLAY ACTION” and “YOU 8 YET?”—offer a great lesson in choosing strong, unique, and enforceable brand names.