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As businesses commit to providing goods and services in the metaverse, it is increasingly important to secure legal trademark protection to discourage and defend against trademark infringement in the virtual world.
Protect your NFT project with a trademark. Learn how to search, register, and safeguard your brand in the evolving NFT marketplace.
Learn how the USPTO evaluates “proof of commercial use,” why ornamental specimens can lead to refusals, and tips to submit a valid trademark specimen.
The USPTO accidentally exposed over 21,000 trademark applicants’ email addresses—putting them at risk for scams. Here’s what you need to know.
Lamar Jackson’s restaurant trademarks—“PLAY ACTION” and “YOU 8 YET?”—offer a great lesson in choosing strong, unique, and enforceable brand names.
The “idea” of the metaverse isn’t new – the term was coined in a science fiction novel in the early nineties and the idea of a persistent, virtual world has seen many iterations over the years. However, with recent improvements in VR technology, not to mention a pandemic keeping people socially distant, the dream of the metaverse looks ready to […]
Learn how small businesses can protect trademarks and secure intellectual property before entering the metaverse, following best practices and strategies.
Legal trademark protection for a virtual product or service utilizes the same process as the traditional marketplace: filing a trademark application with the USPTO.
Companies that actively file trademarks see higher value and stronger stock performance. Learn why investing in brand protection pays off.
Controlling your company’s brand in the metaverse will be essential for gaining advantages or fighting any potential infringement that may spring up in this new space.
Korean companies are expanding in the U.S., making trademark protection essential to avoid delays, disputes, and consumer confusion.
Learn about the risks facing trademark and patent rights in Russia, exploring how geopolitical tensions impact intellectual property protections for brands.
