Gerben IP’s Trademark Blog

Trademarks In The News

Arizona State University Files Seven Metaverse-Related Trademark Applications

Arizona State University files trademarks for NFTs, virtual goods, and metaverse classes—signaling major Web3 plans for education and branding.

Trademark Protection

Trademarks and the Metaverse: Gerben’s Complete Guide

As businesses commit to providing goods and services in the metaverse, it is increasingly important to secure legal trademark protection to discourage and defend against trademark infringement in the virtual world.

Trademark Protection

A Guide to Trademark Registration for NFT Projects

Protect your NFT project with a trademark. Learn how to search, register, and safeguard your brand in the evolving NFT marketplace.

Proving Trademark Use In Commerce

Specimen Refusals: Tips on How to Avoid an Ornamental Refusal and Submit Strong Specimens to the USPTO

Learn how the USPTO evaluates “proof of commercial use,” why ornamental specimens can lead to refusals, and tips to submit a valid trademark specimen.

USPTO

USPTO ‘Oversight’ Discloses 21,000+ Email Addresses

The USPTO accidentally exposed over 21,000 trademark applicants’ email addresses—putting them at risk for scams. Here’s what you need to know.

Trademarks In The News

Selecting Strong Trademarks: Breaking Down Lamar Jackson’s Recent Trademark Filings

Lamar Jackson’s restaurant trademarks—“PLAY ACTION” and “YOU 8 YET?”—offer a great lesson in choosing strong, unique, and enforceable brand names.

Trademark Applications

Best Practices For Drafting Trademark Applications for the Metaverse, NFTs and Blockchain

The “idea” of the metaverse isn’t new – the term was coined in a science fiction novel in the early nineties and the idea of a persistent, virtual world has seen many iterations over the years. However, with recent improvements in VR technology, not to mention a pandemic keeping people socially distant, the dream of the metaverse looks ready to […]

Trademark Protection

A Guide to Trademark Protection in the Metaverse for Small Businesses

Learn how small businesses can protect trademarks and secure intellectual property before entering the metaverse, following best practices and strategies.

Trademark Protection

How to Get a Trademark for Virtual Goods

Legal trademark protection for a virtual product or service utilizes the same process as the traditional marketplace: filing a trademark application with the USPTO.

Trademark Protection

New Study Finds that Trademark Ownership Makes Companies More Valuable

Companies that actively file trademarks see higher value and stronger stock performance. Learn why investing in brand protection pays off.

Chinese Trademarks

Why Brands Need to Protect Metaverse Trademarks in China

Controlling your company’s brand in the metaverse will be essential for gaining advantages or fighting any potential infringement that may spring up in this new space.

US Trademark Registration for Foreign Entities

How to Register a Korean Trademark in the United States

Korean companies are expanding in the U.S., making trademark protection essential to avoid delays, disputes, and consumer confusion.