Trademark Registration
How to Get a Trademark Application Expedited
Discover a trademark application strategy to expedite review times at the USPTO. Learn how strategic filing practices can safeguard your brand swiftly.
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The Trademark Blog
Gerben IP’s Trademark Blog
Trademarks In The News
How the TaylorMade and Tiger Woods Partnership Might Have Teed Off
It appears that Tiger Woods and TaylorMade have been collaborating since early 2023. This post looks at business filings and Woods’ potential equity involvement.
Trademark Protection
Top 16 Myths About Trademarks
Gain insights into the truth about trademarks and debunk 16 common misconceptions in this informative blog post on brand protection.
Trademarks In The News
From Aunt Jemima to Pearl Milling Company: Navigating Roadblocks in Trademark Registration
Discover the complexities behind Quaker Oats’ rebranding journey from ‘Aunt Jemima’ to ‘Pearl Milling Company,’ unveiling trademark challenges and vital tips for successful brand protection.
Trademarks In The News
XFL Files New Trademarks for “United Football League”
The XFL has filed new trademark applications for: UNITED FOOTBALL LEAGUE and UFL. The filings indicate that this could potentially be the name of the merged USFL and XFL.
Trademarks In The News
Trademark Filing Suggests Collaboration Between Erin Andrews and Deion Sanders
A collaboration between Erin Andrews and Deion Sanders may be on the horizon as a trademark filing hints at a business venture.
Trademarks In The News
Trademark Gridlock: Why the USPTO is Processing Trademarks at a Historically Slow Rate
The USPTO is extending the time between trademark application submission and examination, raising concerns about accountability and the impact on businesses.
Trademarks In The News
Kanye West Files 26 Trademark Applications to Protect “YEWS”
A California company which is listed as the owner for Kanye West’s trademarks with the USPTO has filed 26 new trademark applications for “YEWS.”
Trademarks In The News
X Corp. Sued for Trademark Infringement
X SOCIAL MEDIA, represented by Gerben Perrott, has filed a trademark infringement lawsuit against X Corp (formerly Twitter).
Trademark Protection
The Trademark Playbook for Influencers: Safeguarding Your Brand
Discover essential trademark strategies for influencers, from brand protection tips to securing rights, to build a unique, protected brand in a competitive market.
Trademark Registration
Navigating Trademark Examination Delays: Strategies for Businesses
Struggling with the extended delays in USPTO trademark application examination? Find out the key causes of the delay, as well as strategies for mitigating its effects on your business.
Trademarks In The News
Twitter’s “X” Rebrand: What About the Trademarks?
Twitter’s rebrand to “X” and subsequent abandonment of its globally recognized trademark is unprecedented. It will face many challenges while attempting to trademark its new brand.