Gerben IP’s Trademark Blog

General

A Look at the Trademark Portfolio of The North Face

Learn about The North Face’s trademark strategy and key trademarks that have fortified its position as a leading outdoor apparel and gear brand.

General

A look at The Coca-Cola Company’s Trademarks

Uncover the history and strategy behind Coca-Cola’s iconic trademarks. Learn how these trademarks have shaped the brand and its global recognition.

General

A Look at the Trademarks Filed by Nike

Discover the history and impact of Nike’s trademarks on its brand protection strategy. Learn about key trademarks and their significance in the sports industry.

Online Trademark Infringement

Navigating IP Policies and Infringement Reporting on E-commerce Sites

Learn how to protect your brand on e-commerce sites by identifying and reporting IP infringements effectively. Navigate IP policies with our expert guide.

Trademark Protection

AI-Guided Trademark Development: Mitigating Infringement Risks

Explore the use of generative AI in trademark creation and why you can’t rely solely on AI to create trademarks that are protectable with the USPTO.

Trademark Enforcement

What happens if the opposing party does not respond to discovery in a TTAB Opposition or Cancellation?

Discover attorney strategies for dealing with an unresponsive opposing party during TTAB proceedings. Learn steps from initiating discovery to potential sanctions.

Trademark Registration

How to Get a Trademark Application Expedited

Discover a trademark application strategy to expedite review times at the USPTO. Learn how strategic filing practices can safeguard your brand swiftly.

Trademarks In The News

How the TaylorMade and Tiger Woods Partnership Might Have Teed Off

It appears that Tiger Woods and TaylorMade have been collaborating since early 2023. This post looks at business filings and Woods’ potential equity involvement.

Trademark Protection

Top 16 Myths About Trademarks

Gain insights into the truth about trademarks and debunk 16 common misconceptions in this informative blog post on brand protection.

Trademarks In The News

From Aunt Jemima to Pearl Milling Company: Navigating Roadblocks in Trademark Registration

Discover the complexities behind Quaker Oats’ rebranding journey from ‘Aunt Jemima’ to ‘Pearl Milling Company,’ unveiling trademark challenges and vital tips for successful brand protection.

Trademarks In The News

XFL Files New Trademarks for “United Football League”

The XFL has filed new trademark applications for: UNITED FOOTBALL LEAGUE and UFL. The filings indicate that this could potentially be the name of the merged USFL and XFL.

Trademarks In The News

Trademark Filing Suggests Collaboration Between Erin Andrews and Deion Sanders

A collaboration between Erin Andrews and Deion Sanders may be on the horizon as a trademark filing hints at a business venture.