Gerben IP’s Trademark Blog

General

How to Perform a Patent Search

A patent search is often recommended in an effort to find potential prior art (e.g., any patents or patent applications) that may impact the patentability of your invention. In many cases, the search process is rather detailed and time-consuming, and thus, working with an experienced patent attorney is encouraged. In general, the United States Patent & Trademark Office, or USPTO, recommends […]

International, United Kingdom Trademarks

How Long Does it Take U.K.-Based Companies to Register a U.S. Trademark?

As a company domiciled in the United Kingdom looking to file an American trademark application, there are 2 options: You can file a trademark application through an international trademark system called the Madrid Protocol. You can hire an American trademark attorney to represent you and file the application on your behalf. There are advantages and disadvantages to both of these […]

Pop Culture

Paris Hilton Files 9 Trademarks for “SLIVING”

Paris Hilton filed nine new trademark applications for “SLIVING”.  The filings were all made on March 5th. The term, invented by Hilton in 2019, is combination of ‘slaying’ and ‘living’. Hilton filed the applications on an intent-to-use basis, meaning that she plans to sell all the goods and services listed in her applications under the “SLIVING” brand. This includes products […]

Sports

Little League Baseball Files New Trademark for “LIVE YOUR SERIES”

Little League Baseball has filed a new trademark application for “LIVE YOUR SERIES.” The application, filed with the United States Patent and Trademark Office (USPTO) on February 25, was filed on an intent-to-use basis. This suggests that Little League Baseball plans to use the phrase in association with things like clothing, cloth patches, and baseball itself. Based on the language […]

General, The Basics, Trademark Filing

Can I File My Own Trademark Application?

Yes, as long as you are an American citizen or a company domiciled in the United States, you are able to file your own trademark application. However, just because you can doesn’t mean you should–while the lack of initial legal fees may be appealing, filing an application without the assistance of a trademark attorney often results in later consequences that […]

Food & Beverage, In The News

Dunkin’ Files New Trademarks for “IT’S TIME TO MAKE THE COFFEE”

Dunkin’, formerly known as Dunkin’ Donuts, has filed two new trademark applications for “IT’S TIME TO MAKE THE COFFEE” on February 20. The phrase originates from Dunkin’s wildly successful marketing campaign back in the ‘80s and ‘90s for “it’s time to make the donuts.” The campaign, featuring Fred the Baker, lasted for fifteen years until its retirement in 1997. Now, […]

Trademark Filing

USPTO Rule Change Subjects Trademark Applicants to Unwanted Emails

The United States Patent and Trademark Office (USPTO) recently revised a rule that now requires trademark applicants to include an email address in their trademark application, even if they’re represented by an attorney. This is a massive departure from the original rule in which a law firm could provide their own email address, rather than publicly share their client’s address. […]

In The News, Pop Culture

Foot Locker Files Trademarks for ‘WOOLWORTH’

Foot Locker has filed two new trademarks applications for ‘WOOLWORTH.’ The applications, filed on February 10th, indicate that Foot Locker has an intent to launch a Woolworth retail store as well as Woolworth brand of clothing, footwear and headwear. Both of these applications were filed on an intent to use basis, meaning that Foot Locker submitted a sworn statement that […]

In The News, Pop Culture

Shawn Carter Files New Trademarks for JAY Z

Shawn Carter has filed two new trademark applications for his professional name, JAY Z. While Carter already owns the JAY Z trademark registration in relation to entertainment services and musical recordings, the applications filed on February 13 cover a wide range of products. The trademark applications indicate that Carter has an intent to sell JAY Z-branded furniture, cutlery, bed linens, […]

European Union Trademarks, International

Brexit: Impact on EU Trademark Filings and Registrations

As Brexit is now in effect, you may be wondering about the implications this transition may have on your trademark registration. Current EU trademark owners will comply with existing EU trademark law until December 31, 2020. After that, the registrations will automatically be transferred to the United Kingdom trademark register. Applications still pending with the EUIPO after that date will have […]

How To's, Trademark Filing

How to Revive a Dead Trademark

If your own trademark has fallen into ‘dead’ or ‘abandoned’ status, you may be able to file a petition to revive it. In order to file the petition, you must show that the abandonment was unintentional, and you must submit the petition within 60 days of the Notice of Abandonment (learn how to respond to a Notice of Abandonment in detail). […]

Trademark Filing

Can You File a Trademark on Your Own?

Question: Can you file your own trademark application? Answer: Yes, you can file a trademark application on your own. However, there are a number of good reasons you should hire a trademark attorney to assist you with the registration. Mainly, there is a huge difference in the success of applications that are filed with attorneys versus those filed without an […]

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