Category: In The News

Food & Beverage, In The News

Anheuser-Busch Files Trademark Applications for Non-Alcoholic Beer

Anheuser-Busch has filed a trademark application for “Budweiser Zero.” The application, submitted on November 4th, was filed on a 1B basis, indicating that Anheuser-Busch intends to offer non-alcoholic beer under the Budweiser Zero brand. Unlike Coke Zero, this appears to mean zero alcohol, as opposed to zero calories. Additionally, the company filed a second trademark application for “Budweiser Taste Zero […]

Food & Beverage, In The News

Anheuser-Busch Files Trademark for “BUD LIGHT SELTZER”

Anheuser-Busch filed a trademark application for “Bud Light Seltzer” on October 28, 2019. The application, filed on a 1B basis, suggests that the beer maker has an intent to offer Bud Light Seltzer in the near future. This is not the first seltzer application filed by Anheuser-Busch this year. As a matter of fact, Bud Light Seltzer is the 25th trademark […]

General, Sports

Kawhi Leonard Files Trademark for WHAT IT DO BABY

Kawhi Leonard’s company, Kawhi Leonard LLC, filed two trademark applications with the USPTO on October 23, 2019. The first application was filed for a brand clothing with the trademark “WHAT IT DO BABY.” This phrase happens to be a meme from a viral Instagram post Kawhi made over the summer. The trademark filing suggests that WHAT IT DO BABY is […]

In The News

Amazon Files Extensive Trademark Application for “ALEXA”

Amazon has filed a new trademark application for the “ALEXA” brand. The application, filed on September 27, indicates that Amazon is planning to offer an extensive line of household items with the “ALEXA” name. Originally a voice device used with Amazon Echos, the new application suggests that the name will extend to physical items such as frying pans, dehumidifiers, waffle […]

Sports

Philadelphia Eagles Still Seeking “PHILLY SPECIAL” Trademark

Nearly a year and a half after Super Bowl LII, the Philadelphia Eagles’ trademark application for “PHILLY SPECIAL” is still pending before the USPTO. Back in 2017, immediately following Super Bowl LII, 10 trademark applications for “Philly Special” were filed by 10 different companies. It took the Eagles nearly 11 days to file their own application on February 15, making […]

Sports

The UFC Files Trademarks for “BADDEST MOTHERFUCKER”

On September 11, the UFC filed a series of trademark applications for the phrase ‘BADDEST MOTHERFUCKER’ under the entity Zuffa, LLC. Among the list of goods and services to be offered under the mark are entertainment services, including live stage shows and mixed martial arts events, toys and action figures, and championship belts. The three trademark filings suggest that the […]

General, Sports

The Los Angeles Rams Settle “LA RAMS” Trademark Dispute with LA Gear

LA Gear and the Los Angeles Rams have finally settled their years-long dispute over the “LA RAMS” trademark. Dating all the way back to January of 2017, the dispute began with LA Gear filing an opposition against the Los Angeles Rams’ trademark application for “LA RAMS,” claiming the shared acronym made the marks too similar. Essentially, LA Gear thought consumers […]

In The News, Sports

New England Patriots File Trademark For “Dough Your Job”

An interesting trademark filing has recently been made by the New England Patriots. The filing is for “DOUGH YOUR JOB,” an obvious play on Bill Belichick’s saying “DO YOUR JOB.” The filing indicates that the Patriots intend to sell a brand of ice cream using the phrase. This is where things get a little interesting. It does not appear the […]

In The News, Sports

The University of Miami Files Notice of Opposition for “Turnover Chain” Trademark

The University of Miami has filed a trademark application for “TURNOVER CHAIN.” The application, which was filed in October 2018, has been refused because an individual from Delray Beach, Florida actually filed his own ‘TURNOVER CHAIN’ application back in 2017. This has all come to a head in June of this year (2019), when the University of Miami filed a […]

Sports

Phillies File Lawsuit Over Ownership Rights to Phanatic Costume

The Philadelphia Phillies have recently filed a lawsuit against the design firm that created the Phanatic, Harrison/Erickson, over ownership rights to the Phanatic costume. Following decades of negotiation and agreements, the Phillies claim that Harrison/Erickson has now demanded millions of more dollars for the continued rights to use the Phanatic. A Brief History of the Phillie Phanatic Costume Our story […]

Sports

Ohio State University Files Trademark for “THE”

August 16, 2019 (Original Post) On August 8, The Ohio State University filed a trademark application for the single word “THE.” ‘The’ Ohio State University’s trademark filing claims it is currently using the trademark “THE” for a brand of clothing, namely t-shirts, baseball caps, and hats. To support the filing, the University submitted specimens that show a shirt and hat with […]

Sports

Minkah Fitzpatrick Allows His Trademark Filing for ‘FitzMagic’ to Abandon

Back in Autumn of 2018, the FitzMagic craze was taking over the country. Ryan Fitzpatrick was lighting things up in Tampa, and at one point even came out to a press conference dressed in DeSean Jackson’s clothes. During all the excitement, a quarterback for the Miami Dolphins, Minkah Fitzpatrick, filed a trademark application for “FitzMagic” on September 12 of 2018. […]