Tyrese Haliburton Files Trademark for “OVERRATE THAT” Ahead of Game 4 Tipoff
Just hours before the tipoff of Game 4 of the NBA Finals, Indiana Pacers guard Tyrese Haliburton made a move off the court.
At 4:12 p.m. ET on June 13, Haliburton filed a trademark application for the phrase “OVERRATE THAT,” a slogan that has become closely associated with the All-Star guard following his clutch performance in the 2025 NBA Playoffs.
The phrase originated after Haliburton hit a game-winning shot in a pivotal playoff matchup against the Milwaukee Bucks. In response to being named the “most overrated player” in an anonymous NBA player poll, Haliburton fired back on social media after his clutch performance, tweeting the phrase “OVERRATE THAT”—a direct shot at his critics that quickly gained traction among fans.
Apparel brand Puma, which has partnered with Haliburton, capitalized on the moment by releasing a T-shirt featuring the “OVERRATE THAT” phrase alongside Haliburton’s personal logo.
Now, Haliburton appears to be taking further control of the phrase. The trademark application, filed with the USPTO, covers a wide range of apparel, including basketball shoes, shirts, sweatshirts, jogging pants, hats, and socks. The filing was made on an “intent to use” basis, indicating Haliburton’s bona fide plans to offer these products under the “OVERRATE THAT” brand.
Haliburton’s Trademark Filing for “OVERRATE THAT”
By filing the trademark, Haliburton secures a nationwide priority date—June 13—for exclusive rights to the phrase in connection with the listed goods. The move positions him to stop unauthorized merchandise and prevent trademark squatters from cashing in on the growing popularity of the slogan.
While Puma has already released its own “OVERRATE THAT” shirt, Haliburton’s filing signals that much more may be in the works.
Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
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