Kylie Jenner Eyes Expansion of Sprinter Brand Beyond Vodka Sodas

By Josh Gerben, Esq.

Published: June 11, 2025
Modified: July 25, 2025 Published: June 11, 2025 | Modified: July 25, 2025

Kylie Jenner appears poised to expand her Sprinter brand far beyond its alcoholic origins.

According to new trademark applications filed with the United States Patent and Trademark Office (USPTO) on June 6, Jenner’s company is planning to offer a range of new products under the Sprinter name—including dietary and nutritional supplements, vitamins, protein-enriched beverages, and sports drinks.

Here are the new “Sprinter” trademark applications:

• SPRINTER trademark application | Serial #: 99221520
• SPRINTER trademark application | Serial #: 99221555

The filings were made on an “intent-to-use” basis, a strategic move that signals Jenner’s bona fide intention to launch these new products in the near future. As part of the application, Jenner’s company submitted a sworn statement affirming it has a real and good-faith plan to offer these products under the Sprinter name. This sworn declaration is a requirement for securing rights to a trademark that hasn’t yet been used in commerce, but that the applicant intends to use soon.

Jenner originally launched Sprinter as a canned vodka soda. But as alcoholic beverage trademarks typically don’t extend to health and wellness products, the new trademark filings are a necessary step to protect the brand as it grows into new territory.

While there has been no formal announcement from Jenner’s team, the filings strongly suggest that Sprinter could soon become a full-fledged lifestyle brand—moving from happy hour to health aisle.

Stay tuned.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.