July 4, 2019 (Original Post) The day after the 2019 NBA Draft, both Zion Williamson and the New Orleans Pelicans filed trademark applications for “Let’s Dance.” Zion Williamson filed four separate applications. The applications filed by Zion indicate that the top pick in this year’s NBA draft has an intent to offer “computer games, video games, mobile applications, bags, luggage, a […]
The PGA Tour filed a brand new trademark application on June 19th for “The Skins Game,” suggesting that the PGA Tour is bringing back the once popular event. Looking at the trademark application, you can see that the application states the PGA Tour plans to offer “entertainment services, namely conducting professional golf tournaments” using “The Skins Game” trademark. This is […]
The number of international trademark filings in the United States has increased significantly over the last several years. In the past, foreign registrants were able to apply for a U.S. trademark without U.S. legal representation, but that may soon change. The USPTO has issued a new proposal, effective in July, that will require foreign trademark applicants to hire U.S. based […]
The Toronto Raptors do not own a federal trademark registration for the team’s “claw on a basketball” logo. Our story starts in 2014 when the Raptors redesigned their logo to what it is today (with Canadian rapper Drake having an important consulting role). The Raptors filed 18 trademark applications around the new logo. Then, in May of 2015, Monster Energy […]
The XFL is actively pursuing a trademark registration for “HE HATE ME.” For those that remember the original days of the XLF, HE HATE ME is actually Rod Smart, who made the phrase famous by putting it on the back of his jersey. Rod Smart continued to use the nickname after the XFL disbanded and was even tweeting from […]
Two very interesting filings were recently made by Tom Brady’s company, TEB Capital. TEB Capital is the entity that owns all the “TB12” trademarks that Tom has used and registered. As you can see in the video above, there were two new trademark filings made on May 24 for “TOM TERRIFIC.” Tom Terrific is a relatively obscure nickname that […]
Licensing a trademark is one of several ways for a brand-owner to monetize its brand. Brand owners can enter into exclusive, or non-exclusive licensing deals with others to expand into new markets, develop new product lines, or embark on new collaborations. But what kind of risks do parties need to consider when entering into a licensing agreement? A recent ruling issued […]
An interesting trademark filing was recently made by New Balance for “4 Bounces.” The trademark application was filed the day after Kawhi Leonard hit that shot that bounced four times on the rim, then went in, sending the Toronto Raptors to the Eastern Conference Finals. Taking a look at the timestamp on the application, it was filed at 1:25PM. This […]
Joel Embiid has obtained a trademark registration for “The Process.” In the registration certificate that was issued by the USPTO on May 14th, 2019, you can see that Joel filed this application back in October of 2016. Now, nearly three years later, the trademark has registered. This particular registration is for a brand of clothing called “The Process,” but […]
An interesting trademark filing was recently made by the NFL for ‘Duluth Eskimos’ on April 25th. So who are the “Duluth Eskimos”? The Duluth Eskimos were a football team put together at the very northern tip of Minnesota back in the 1920s. You can read all about them on Wikipedia. Also, ironically, this is a popular exhibit in a new […]
Nike, Inc recently made an interesting trademark filing for Cryptokicks, for a brand of cryptocurrency. Nike’s application includes a list of products, but the main headline is the language which states that Cryptokicks is for “providing a digital currency or digital token for use by members of an online community”. Essentially, this is a cryptocurrency called Cryptokicks and all the […]
In 2013, the creators of the “Magic: The Gathering” card game applied to register a symbol of an arrow. The registration was specifically for card games, trading card games, playing cards, and accessories. The specimen that they provided alleging proof of use only appears in one location on the playing cards. It doesn’t appear on packaging or any other places. […]