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Discover the complexities behind Quaker Oats’ rebranding journey from ‘Aunt Jemima’ to ‘Pearl Milling Company,’ unveiling trademark challenges and vital tips for successful brand protection.
The XFL has filed new trademark applications for: UNITED FOOTBALL LEAGUE and UFL. The filings indicate that this could potentially be the name of the merged USFL and XFL.
A collaboration between Erin Andrews and Deion Sanders may be on the horizon as a trademark filing hints at a business venture.
The USPTO is extending the time between trademark application submission and examination, raising concerns about accountability and the impact on businesses.
A California company which is listed as the owner for Kanye West’s trademarks with the USPTO has filed 26 new trademark applications for “YEWS.”
X SOCIAL MEDIA, represented by Gerben Perrott, has filed a trademark infringement lawsuit against X Corp (formerly Twitter).
Twitter’s rebrand to “X” and subsequent abandonment of its globally recognized trademark is unprecedented. It will face many challenges while attempting to trademark its new brand.
Trademark fees are increasing in 2025. Learn how the USPTO’s new fee schedule could impact your filing costs—especially for small businesses.
Tom Brady has filed a Notice of Opposition to block the registration of a “B2” logo that he believes is too similar to his registered “TB12” trademark.
On November 14, 2022, Odell Beckham, Jr. (OBJ) filed a lawsuit against Nike for Breach of Contract, among other things.
Learn about the USPTO’s new 3-month deadline for responding to trademark office actions and how this change impacts trademark applicants and brand protection.
Arizona State University files trademarks for NFTs, virtual goods, and metaverse classes—signaling major Web3 plans for education and branding.
