A trademark battle, perhaps with slime included, is in the works. If you grew up in the 80s, chances are you heard about a game show called “Double Dare” where kid contestants had to complete crazy physical challenges, and would most likely end up getting slimed (at least once) by the end of the show. Since its heyday, the show has […]
A marketing strategist’s job is to come up with clever, attention-catching brand strategies and marketing campaigns to generate publicity. Although the International House of Pancake’s (IHOP) recent name-change stunt did just that, the trademark legal strategy behind the name for the Los Angeles-based company raises some questions. According to media reports, consumers’ interest in IHOP’s main menu item-pancakes- was recently […]
The “Philly Special” stands for more than just the name of a football play. To many Philadelphia Eagles fans it will be forever linked with the Eagles’ first Super Bowl title. Although the PHILLY SPECIAL was a flawlessly executed play, the same cannot be said for the Philadelphia Eagles’ handling of its trademark application for “Philly Special.” For starters, it […]
NEED HELP WITH TRADEMARKS? Our attorneys offer trademark services and offer free consultations. Contact Us! It started with Beyoncé and Jay-Z. The Beckhams did it. Now it is DJ Khaled’s turn. The latest celebrity must-have is a trademark registration for their child’s name. DJ Khaled filed a trademark for his son’s name ASAHD for just about every product and service […]
Coachella’s 2018 Music Festival wrapped up last weekend a couple of hours outside of Los Angeles. The event can be loosely compared to this generation’s Woodstock in its extensive list of musical guests but also in its cultural impact. This year’s celebrity-studded event featured awe-inspiring feats of performance by Beyonce and other memorable moments, but Coachella’s reach goes far beyond […]
The Chinese government is paying its citizens to obtain US trademark registrations — regardless of the legitimacy of the registration. These payments by the Chinese government amount to nearly $800 per US trademark registration that is obtained (a potential profit per trademark of $525 after filing fees). Given that the median monthly income for a Chinese citizen is around $1,000, […]
SPECIMEN QUESTIONS? Most specimen issues can be avoided altogether with experienced trademark counsel – call us today for a free consultation. Contact Our Attorneys. The USPTO is cracking down on fake and doctored specimens – and with the announcement of its newest program, you can help. In a surprise announcement, the USPTO released the details of its latest pilot program […]
Updated February 19, 2018 REGISTERING A TRADEMARK?Gerben IP provides flat fee trademark registration services and free consultations. We offer one-on-one client counseling with an experienced attorney. Contact Our Attorneys Following the first Super Bowl® win by the Philadelphia Eagles, seven (7) different applicants filed trademark applications for “PHILLY SPECIAL”, a reference to a trick play called by the Eagles during the […]
TRADEMARK QUESTIONS? Gerben IP provides flat fee trademark registration services that include one-on-one client counseling with an experienced attorney. Contact Our Attorneys Update Since Original Post (Feb. 19, 2018): The USPTO filed a petition with the Federal Circuit to re-hear the In re Brunetti case en banc, meaning before the entire Federal Circuit (as opposed to a three-judge panel). Offensive trademarks will remain suspended pending the […]
UNSURE ABOUT YOUR APPLICATION? Gerben IP has experienced attorneys that provide trademark analysis before filing trademark applications. Contact for a free consultation. Contact an Attorney Makeup company Hard Candy learned the hard way that a simple trademark application can quickly turn into a PR nightmare. Hard Candy’s #metoo trademark joins other trademark debacles like the Fine Brothers’ “Reaction Videos” application, […]
The WTR 1000 2018 has listed trademark attorney Josh Gerben as the number 6 trademark filer in the United States.
LAUNCHING A NEW BRAND? Whether you are a start-up or the latest sports franchise, you should protect your trademarks. Our attorneys provide free consultations on a variety of trademark issues. Contact an Attorney Launching a new sports franchise can be tough. Deciding on a name for that sports franchise? It may be even tougher. While the Las Vegas Golden Knights […]