Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Align Technology files trademark for ‘INVISAGRILLZ’ after Pharrell’s Met Gala grill reveal—hinting at a bold move into the fashion-forward dental space.
The USPTO rejected OpenAI’s bid to trademark “GPT,” calling it a generic term for AI models. OpenAI’s fight for “ChatGPT” trademark continues.
UGG maker Deckers sues Costco, claiming Kirkland slippers infringe on the iconic Tasman design. The lawsuit seeks damages and a halt to sales.
Within an hour of the Pope’s announcement, four “DA POPE” trademark filings hit the USPTO. Why they’re likely to fail—and what the Vatican could do next.
BCG’s new trademark hints at a major government tech project, possibly tied to DOGE, aimed at streamlining federal operations and employee efficiency.
Google secretly filed a trademark for “AlphaNucleo,” a genomics AI platform that could reshape DNA analysis and transform precision medicine.
Learn the key stages of trademark litigation, from demand letters to trial. Understand costs, risks, and why most disputes settle before reaching court.
Bill Belichick’s trademark filings may clash with Patriots’ rights, setting up a legal faceoff with Robert Kraft. Will “Bill’s Version” hold up? Stay tuned.
Lamar Jackson opposes Dale Earnhardt Jr.’s trademark bid for the number 8, claiming it conflicts with his ‘ERA 8’ brand and may confuse consumers.
Lady Gaga faces a $100M trademark lawsuit over her album Mayhem, with claims her merch infringes on a clothing brand’s rights. Legal outcome uncertain.
Sara Blakely’s ‘SNEEX’ trademark was refused by the USPTO. Learn why, and how her legal team could still secure registration for the high heel brand.
Learn how Diageo protects its trademark portfolio through oppositions, cancellations, and enforcement. Discover key strategies to safeguard your brand.
