Trademark Attorneys Trusted For Our Experience®
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
The NBA’s trademark filing for NBA Inside Stuff hints at a possible revival of the iconic 90s show, blending basketball, culture, and behind-the-scenes access
Saquon Barkley files a trademark for his reverse hurdle silhouette, expanding his brand with apparel and mugs while securing rights to his iconic move.
Troy Aikman moves to compel Lamar Jackson in their trademark battle over “EIGHT,” as Jackson risks default judgment for failing to comply with discovery.
Resolve trademark disputes without litigation using strategies like phase-outs, coexistence, buyouts, and enforcement tools to protect your brand efficiently.
Discover how top brands like Nike and Gucci protect their trademarks. Learn key strategies for building a strong brand through registration and enforcement.
The Cavaliers filed a trademark for ‘CAVALANCHE,’ raising questions about UVA’s claim. Learn why trademarks require registration and continuous use.
Neuralink filed a trademark for “TELEPATHY,” signaling plans for thought-controlled communication. The filing suggests a future where minds connect to technology.
The Trump Organization files a trademark for ‘TRUMP’ in the digital space, signaling plans for virtual goods, a metaverse marketplace, and branded experiences.
Changes at the USPTO under DOGE policies may disrupt trademark processing. Learn how reduced staffing could impact businesses and the U.S. trademark system.
Discover how Buc-ee’s enforces its trademarks. Learn about key cases, legal strategies, and what businesses can take away from their approach.
Pat Riley owns multiple “THREE PEAT” trademarks, but could they be cancelled? Learn how trademark cancellations work and what this means for the Chiefs.
Learn 6 essential tips for foreign attorneys to successfully navigate the U.S. trademark filing process, avoid common pitfalls, and ensure client success.
