Trademark Clearance Search
Why Are Trademark Searches Critical to New Brands?
A trademark search can help reduce the risk of a trademark application being refused by the USPTO and help clients avoid trademark infringement lawsuits.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Maintenance
How to Ensure a Trademark License is Done Properly
Trademark licensing benefits include raised brand awareness and additional revenue. As your business grows, you may want to consider licensing your trademark.
Trademarks In The News
New Balance Files Trademark Application for “4 Bounces”
The day after Kawhi Leonard hit a shot that bounced four times on the rim before going in, New Balance filed a trademark application on the phrase "4 Bounces."
Trademarks In The News
Joel Embiid Obtains Trademark for “The Process”
76ers star Joel Embiid has obtained his first trademark registration for THE PROCESS. The USPTO issued the registration, for a brand of clothing, on May 14th.
Trademark Protection
How to Use Trademarks to Build Your Toy Brand
A strong brand is key in the toy industry. It is important not to overlook the protections a registered trademark provides your brand as your business grows.
Trademarks In The News
Has Jimmy Butler Registered His Jimmy Buckets Trademarks?
Philadelphia Sixers star Jimmy Butler has seven pending trademark applications for his nickname Jimmy Buckets.
European Union Trademarks
6 Steps to Register a Trademark in the EU
If you are a business owner that reaches customers in other countries, you may want to consider trademark registration in the European Union with these 6 steps.
Trademarks In The News
NFL Files Trademark for Duluth Eskimos
The NFL filed a trademark application for DULUTH ESKIMOS which sparked speculation that a team could play a game under the name.
Trademarks In The News
Nike, Inc Files Trademark Application for Cryptokicks Cryptocurrency
Nike appears to be entering the blockchain. The company filed a trademark application indicating that it intends to launch a cryptocurrency called CRYPTOKICKS.
Trademarks In The News
USPTO Refuses Luka Dončić’s Trademark Applications
The Dallas Mavericks filed trademark applications for Luka Doncic’s nickname EL MATADOR and THE MATADOR. Both filings were refused by the USPTO.
Canadian Trademarks
4 Reasons to File a Trademark in Canada
With Canada’s new trademark laws and location, it may be a good place to start your trademark registration. Here are 4 reasons to file a trademark in Canada.
Trademarks In The News
USPTO Refuses Augusta National’s Trademark Filing for a Green Jacket
Augusta National, Inc. filed a trademark application to protect the concept of a green jacket with gold buttons. The USPTO has initially refused the filing.