PGA Tour Files New Trademark for “The Skins Game”

The PGA Tour filed a brand new trademark application on June 19th for “The Skins Game,” suggesting that the PGA Tour is bringing back the once popular event.

Looking at the trademark application, you can see that the application states the PGA Tour plans to offer “entertainment services, namely conducting professional golf tournaments” using “The Skins Game” trademark. This is exactly the language you would use if you were going to bring back The Skins Game and file a new trademark for it. Likewise, The Skins Game has a brand new logo that PGA must have spent time and effort on.

PGA Tour has filed their application on a Section 1(b) basis, meaning they have indicated they have a bona fide intent to use the trademark. In the trademark world, if an applicant is filing an application based on an intent to use, there is a sown statement that goes into the application stating the trademark applicant has a bona fide intention to use the mark in commerce in connection with the goods or services listed in the application.

All this information strongly indicates that the PGA Tour is indeed bringing back The Skins Game.

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Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.