Trademark Attorneys
When and Why You May Need to Hire a U.S. Trademark Attorney
A registered trademark is a valuable asset to any business. Consider the following about when and why you may need to hire a U.S. trademark attorney.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
International Trademark Registration
5 Steps to Protecting Your Trademark Internationally
As a business owner, it is important to register your trademark internationally. These 5 steps will help ensure that your trademark is protected overseas.
Chinese Trademarks
Tips on Fighting a Bad Faith Trademark Registration in China
Before registering your trademark in China, consider the following information about bad faith registrations and what you may be able to do about them.
Trademarks In The News
How the NCAA Obtained the March Madness Trademark
The NCAA did not run the original March Madness tournament. This is the story of how the NCAA came to acquire rights in the MARCH MADNESS trademark.
Proving Trademark Use In Commerce
How to Prove Commercial Use of Your Product or Service
The USPTO requires that applicants for trademarks have actual commercial use of a trademark before it can register. Learn the ins and outs of this requirement.
Trademarks In The News
Nike’s Prevails in Copyright Lawsuit on the JUMPMAN Logo
The Supreme Court refused to hear a copyright infringement lawsuit against Nike as it related to the JUMPMAN logo.
United Kingdom Trademarks
How Much Does it Cost to Register a Trademark in the U.K.?
As you plan your international trademark strategy, consider the following information about costs associated with registering a trademark in the United Kingdom.
Trademarks In The News
Our Analysis of Penn State’s Happy Valley Trademark Refusal
Penn State’s trademark filing for HAPPY VALLEY was refused on March 11, 2019. Trademark attorney Josh Gerben provides his analysis on the refusal.
Trademark Protection
How to Identify Your Company’s Trademarks
The majority of companies only protect names, logos and slogans with trademark filings. Other items such as trade dress should be more routinely considered.
Trademarks In The News
Rag & Bone Holdings Files a Trade Dress Application for the Number 44
President Obama wore a Rag & Bone jacket with a 44 on the sleeve to a UNC game. Two days after the game, Rag & Bone filed a trademark for "the number" 44.
International Trademark Registration
The Facts on Filing an International Trademark
You may be considering expanding your protections to other countries. Today, it is often a good idea to have a strategic international trademark plan.
Trademarks In The News
In-N-Out Sues Puma over “California Drive Thru Sneakers”
Puma has created a sneaker that appears to be a nod to In-N-Out restaurant. The restaurant chain has sued Puma alleging trade dress infringement.