Paradise Trademark Registration

Trademark Attorney Services for Your Paradise Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Paradise-based Businesses

 Please note that while Gerben IP is not located in Nevada, it can assist businesses from Nevada in registering a federal trademark because it is a federal matter.

Trademark attorney Josh Gerben founded Gerben IP in 2008, with a goal to provide professional trademark registration services for a reasonable flat rate. Since that time, Gerben and his experienced team have registered thousands of trademarks for individuals and businesses of all sizes. Our clients are located throughout the country, including Paradise. Whether you plan to open a mechanic shop in Silverado Ranch or a steakhouse along Las Vegas Boulevard, Gerben IP is ready to assist you in registering and protecting your valuable trademarks.

How many trademarks are filed each year by businesses in Paradise, Nevada?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Paradise-area business owners?

Paradise is a city founded on big dreams, making it the perfect place for entrepreneurs to settle down. If you plan to open your own new business in Paradise, consider partnering with an experienced trademark attorney to register your valuable trademarks.

Consider this scenario: Erin and Michael have been working in real estate for the past ten years, but they’ve recently taken notice of the number of vacation rentals that are popping up around Paradise. They decide to step back from selling homes and instead manage short-term rentals for clients. They choose the business name Royal Rentals and start marketing online. While they’ve heard of trademark registration, Erin and Michael are just too busy to handle another task right now. 

Royal Rentals has a fantastic first year, and visitors are returning to Erin and Michael’s properties, because of the reputation they’ve built in such a short time. Unfortunately, the couple soon learns some devastating news. Another property management company in Reno has been using the same name, and because they registered it with the USPTO, they are within their rights to ask Erin and Michael to rebrand their business. 

When you partner with Gerben IP, you can remain focused on growing your business while our team is focused on registering and protecting your trademarks. Contact us today to learn more about our reasonable flat-rate trademark registration services.

The top 5 questions Paradise businesses have about obtaining a trademark.

What exactly is a trademark?

A trademark is something that represents your brand in the marketplace. Anything from business and product names to logos and slogans can become registered trademarks. Even colors, sounds, and smells can be trademarks as long as they represent your brand. When a trademark is registered with the USPTO, it is protected from infringement and gains the presumption of validity nationwide.

How will I know if my business name is available for registration?

The USPTO will not approve your business name if a confusingly similar name is already in use. In order to find this out before you submit your application and pay your filing fees, work with your attorney to conduct a comprehensive trademark search. If you find that a similar mark is already in use, you can make changes to your mark or create a completely new one to ensure that you won’t infringe on another business or risk rejection of your trademark application. Gerben IP offers search services.

How long does it take to register a trademark?

Once you submit your trademark application to the USPTO, the process typically takes around 12-15 months. In some situations, however, it can take even longer to obtain approval of your registration, particularly if the application was completed incorrectly or missing important information. Working with a trademark attorney helps your application to be submitted correctly the first time, which cuts down on delays throughout the process. Read our in-depth post for additional information on registration length.

What is a priority date?

The date you submit your application to the USPTO will become your priority date. Anyone looking to file a confusingly similar mark after that date will not have their application approved. One benefit of starting the registration process early is locking in this valuable protection as soon as possible.

When will I need to renew my trademark?

For new trademarks, you’ll need to renew your mark with the USPTO between the fifth and sixth year, and then again between the ninth and tenth year. After that, you’ll be required to renew your trademark every ten years and continue to use it in the marketplace to maintain your valuable trademark protections. Failing to do so could result in the cancellation of your trademark.

Common misperceptions about trademarks heard around Paradise, NV.

Trademark registration is easy, so I don’t need to work with a trademark attorney.

While U.S. citizens aren’t required to work with trademark attorneys, doing so can be extremely beneficial. The process to register a trademark involves many detailed decisions, and knowledge of intellectual property law is extremely helpful. When you partner with an experienced trademark attorney, you can trust that each step, from conducting a trademark search to responding to Office Actions, is done correctly, and it may even increase your likelihood of approval. A study conducted by the University of North Carolina found that trademark applications submitted with the help of a trademark attorney were up to fifty percent more likely to be approved.

Another business is infringing on mine because they are using the same business name.

Not necessarily. It’s possible for two businesses to use the same name as long as there isn’t a likelihood of confusion between the two. For example, Pandora is the name of both a music streaming service and a jewelry brand. Because the products and services offered by both businesses aren’t likely to be confused, each is free to use the name, Pandora. If you are unsure about the availability of a particular mark, Gerben IP can assist you.

I don’t need to register my trademark in other countries.

In today’s global economy, it’s likely you’ll do business outside the United States at some point in the future, either through sales, distribution, or manufacturing. Unfortunately, your federally registered trademark will not protect you in disputes that occur outside the U.S. It can, however, be a springboard to international registration. Once you’ve submitted your application with the USPTO, you can then submit your application outside the United States, either by applying directly with each country’s trademark office or by using the Madrid Protocol. This international treaty allows registrants to file a single application that can then be applied to over 90 member countries. Approval is then made on a country-by-country basis. Learn more about why you should consider registering internationally.

I don’t have time to monitor my trademark.

Business owners are always working, and it may seem like you can’t afford to fit trademark monitoring into your busy schedule. In most cases, though, you can’t afford not to monitor your mark. When someone knowingly or unknowingly uses your mark, it could damage your brand’s reputation and steer loyal customers away. Fortunately, most trademark attorneys, including those at Gerben IP, offer monitoring services to clients. We’ll alert you to potential infringement and assist you in taking legal action when needed, as well.

I should trademark my business name but copyright my logo.

Because both your business name and your logo represent your brand in the marketplace, both are considered trademarks and should be registered with the USPTO.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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