Moreno Valley Trademark Registration

Trademark Attorney Services for Your Moreno Valley Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Moreno Valley-based Businesses

Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

Gerben IP was founded in 2008, by trademark attorney Josh Gerben. Since then, Gerben and his team have registered trademarks for thousands of clients across the country, including Moreno Valley. We provide professional trademark registration services for a reasonable, flat rate, and work with individuals and businesses of all sizes. Whether you plan to open a dry cleaner near Moreno Valley Mall or a trucking company in Perris, Gerben IP is ready to assist you in registering and protecting your valuable trademarks.

How many trademarks are filed each year by businesses in Moreno Valley, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for MoVal business owners?

With new businesses opening up every day across Riverside County (near Riverside CA), it’s never been a better time for entrepreneurs in Moreno Valley. If you plan to start your own venture here, start the process to register your trademark as soon as possible to protect your brand from infringement. 

Consider this scenario: Charlie has worked for a large moving company for years, but he’s noticed that most people in Moreno Valley and the surrounding areas only need to move things a short distance, not across the country. He gets the idea to open Move-A-Mile, an affordable, hourly moving service. He’s heard of trademark registration, but as a new small business owner, Charlie decides he can’t justify the cost. Instead, he buys two trucks and has his business name painted on the side. He also creates a website and rents a retail space in the Edgemont area. 

Charlie’s business concept takes off, and he ends up buying another moving truck and hiring more movers to fill the needs of the community. After about a year in business, though, Charlie gets some devastating news. Another business in the Los Angeles area has been using the business name Move-A-Mile for years, and since they registered the name with the USPTO, they are well within their rights to ask Charlie to stop using the name. Now he must shutdown his business while he repaints his trucks and updates his website, all while trying to maintain the quality reputation he’s earned over the past year.

Don’t wait until you have a cease-and-desist letter in your hand to think about protecting your intellectual property (how to handle an infringement letter). Contact Gerben IP today to learn more about our reasonable, flat rate trademark monitoring services.

The top 5 questions Moreno Valley businesses have about obtaining a trademark.

Do I have any trademarks?

If you have developed a product or own a business, you have something to trademark, but, it doesn’t necessarily mean you have a trademark. A trademark is anything that represents your brand in the marketplace. Common trademarks include logos, slogans, and business or product names, but colors, sounds, and even smells can also be considered trademarks if they represent your brand. More specifics on what can / cannot be trademarked.

Why should I register my trademark with the USPTO?

You’ll have some basic protections the moment you use your trademark in the marketplace, whether or not it’s been registered. However, without federal trademark registration, your protections will be limited. For example, you’ll only be protected in the small geographic area where your business is based. This means that if you plan to expand outside Riverside County in the future, you may be prohibited from using your mark in areas where a confusingly similar mark is already in use. You’ll also have a more challenging time asserting your trademark rights in court. In order to have the presumption of validity nationwide, you will need to register your trademark with the USPTO.

What’s a priority date?

The date you submit your application to the USPTO will become your priority date. Anyone looking to file a confusingly similar mark with the USPTO after that date will have their application rejected. This is one reason to begin the registration process early on.

Can a trademark be sold?

A trademark is a business asset, just like your inventory and equipment, so yes, it can be sold. Unlike your inventory or equipment, though, your trademark can actually increase in value over time as the value of your brand increases. Gerben IP provides assistance in changing trademark ownership when needed.

I manufacture my product in China. Will my registered trademark be protected there as well?

Your federally registered trademark is only protected in disputes that occur within the United States. If you do business in China or any other country, you should strongly consider protecting your trademark there as well. Once your trademark is registered in China, you can also register with Customs and Border Control there, and they will prohibit the import and export of products bearing your trademark without authorization.

Common misperceptions about trademarks heard around Moreno Valley, CA.

Trademark registration is easy, so I don’t need the assistance of a trademark attorney.

The process to register a trademark involves many detailed decisions and knowledge of intellectual property law, and while the USPTO doesn’t require U.S. citizens to work with a trademark attorney, there are many benefits to doing so. Your attorney can conduct a comprehensive trademark search, draft your application, and even respond to non-substantive Office Actions on your behalf. Rather than focusing on the tedious registration process, then, you can focus on growing your business. Contact Gerben IP to learn more about our reasonable, flat rate trademark registration services.

I don’t have the time to monitor my trademark’s use.

Trademark monitoring may seem like an endless task, but doing so is critical to maintaining control of your trademark. When infringement goes unchecked, your brand’s reputation could suffer and confused customers may even be swayed away from your products or services. Fortunately, many trademark attorneys, including those at Gerben IP, offer trademark monitoring services. We’ll alert you to potential infringement and assist you in taking legal action when needed.

I can make small changes to my logo and it will still be protected.

Your logo will only be protected as it appears in your trademark application. Though it’s common to make updates to your logo over time, you must register the updated mark with the USPTO to ensure it’s protected as well.

My trademark will be protected on any product I put it on.

When you complete your trademark application, you’ll need to select from a list of 45 International Trademark Classes, indicating which products or services you plan to offer under the mark. Your trademark will only be protected in association with the goods or services included in your trademark application. If you grow your product line, be sure that your new products are covered under the trademark classes in your application, and if not, you’ll need to register the new trademark classes with the USPTO.

I did a Google search and no one is using my business name, so it is free for registration.

This may not be the case. Google searches typically only return exact matches to your trademark, but most disputes occur due to confusingly similar matches, not exact matches. Relying only on a Google search, then, may not alert you to all conflicting marks. Instead of taking the DIY approach, consider working with an experienced trademark attorney. The search software used by trademark attorneys is much more thorough and reveals not only exact matches, but confusingly similar matches as well.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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