What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 5,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 5,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 5,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Clients in Riverside, California Utilize Gerben IP for Trademark Attorney Services

*Please note that while Gerben Intellectual Property is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

Since its founding in 2008, Gerben Intellectual Property has helped thousands of clients register trademarks for a reasonable, flat rate. Trademark attorney Josh Gerben and his team work with individuals and businesses across the country, including the Riverside area. Whether you plan to open a salon in Downtown Riverside or expand your manufacturing business in Moreno Valley, Gerben Intellectual Property is ready to assist you.

Gerben Intellectual Property is focused on offering top shelf services at a fraction of the cost of larger law firms. To do this, trademark lawyer Josh Gerben has developed an efficient system that allows him and other lawyers at the firm to work with each client individually at extremely competitive rates.

Federal Trademark Registration for Your Business

Common Questions about Obtaining & Protecting Trademarks

  • Who needs a registered trademark?
    • Any individual or business owner that is working to build a brand or promote a product should consider trademark registration. Obtaining trademark registration will ensure that you will not be infringing on another business, and it will also protect you against potential infringement from others. These protections will help you establish your brand and build customer loyalty and recognition.
  • What is the difference between a trademark and a copyright?
    • Both trademarks and copyrights are forms of intellectual property, but each protects something different. A trademark is anything that represents your brand in the marketplace, like a business or product name, logo, or slogan. Copyrights, on the other hand, protect creative works, like art, poetry, and novels.
  • Do I need to register my trademark with the USPTO?
    • The United States offers some common law rights to a trademark as soon as it is used in the marketplace, even if it is not registered with the USPTO. Unfortunately, these common law rights are extremely limited. For instance, you will only be protected in the small region where your business is based. This could restrict you from expanding outside Riverside if your mark is being used in another region. In addition, you will have a more challenging time asserting your trademark rights in legal proceedings. In order to have the presumption of nationwide validity, you must register your trademark with the USPTO.
  • When should I start the trademark registration process?
    • Start the process to register your trademark as soon as you’ve selected a trademark you’d like to use. Before you begin using the mark, buying signage, product labeling, marketing, and more, you will need to know that mark is truly available for registration. Waiting to register your mark could leave you vulnerable to the possibility of infringing on another business in the future.
  • Will the USPTO let me know if someone else is using my mark?
    • The USPTO makes determinations about trademark registration approval, but they are not responsible for monitoring your mark once it’s been approved. As a trademark owner, that is your responsibility. Fortunately, many trademark attorneys, including those at Gerben Intellectual Property, offer trademark monitoring services to clients. If potential infringement is found, your attorney will determine the best legal action to take, as well.

Typical Misconceptions about Filing Trademarks for Riverside Businesses

  • Trademark registration is only for big businesses.
    • The protections provided by a registered trademark are critical for businesses of all sizes. Small businesses rely on brand loyalty and customer recognition to build future success. Without a registered trademark, these small businesses could face potential infringement, which could confuse customers and even steer them away from their business. In addition, small businesses without trademark registrations could unknowingly be infringing on another brand. This could lead to costly and time consuming rebranding efforts later on. Gerben Intellectual Property works with businesses of all sizes to register and protect their trademarks.
  • I don’t need a celebrity’s permission to register his or her name with the USPTO.
    • The USPTO requires a signature of consent from anyone whose name will appear in a trademark. Without a signature of consent, your trademark application will be rejected.
  • My federal trademark will protect my trademarks in disputes that occur in other countries.
    • Your U.S. trademark will only protect your mark in disputes within the United States. If you do business in another country, through sales, manufacturing, or even distribution, you should strongly consider filing for trademark registration in that country as well.
  • I only need one trademark to protect my brand.
    • Most businesses need to register more than one trademark to protect their brands. For instance, you may need to register your business name, product name, and logo with the USPTO. Each of these different trademarks would each need its own registration. If you are unsure which aspects of your business would benefit from trademark registration, Gerben Intellectual Property can assist you.

The Number of Trademarks Registered in Riverside

Utilizing the USPTO’s search database we’re able to report on how many trademarks have been registered in Riverside, CA by year.

Year# of Trademarks Registered

Gerben IP Offers A Full Suite of Trademark Services

Understanding the Importance of Trademark Registration in Riverside, CA

It’s a great time to own a business in Riverside! Whether you are just beginning to develop your first product or you’ve been in business for years, your brand could benefit from trademark registration.

Consider this scenario: Paul, a longtime resident of Riverside, has decided to purchase an empty lot near his home to open a new self-serve car wash. He designs the building, purchases the equipment, and begins to market his new business, AutoClean, around the city. Paul has heard about trademark registration, but he decides his business is too small and too new to need trademark protections.

Unfortunately, about six months after AutoClean opens, Paul learns some devastating news. Another business in San Diego has been using the business name AutoClean for their drive-through car wash for years. Because the San Diego business registered the business name, they are well within their rights to ask Paul to shut down and rebrand his business, a costly and time consuming process.

Even small businesses like Paul’s can benefit from trademark registration. Protect your business and your investment by beginning the trademark registration process now. Contact Gerben Intellectual Property to learn more about our trademark registration services.