Riverside, California

Riverside Trademark Registration

Trademark Attorney Services for Your Riverside Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Riverside-based Businesses

Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

Since its founding in 2008, Gerben IP has helped thousands of clients register trademarks for a reasonable, flat rate. Trademark attorney Josh Gerben and his team work with individuals and businesses across the country, including the Riverside area. Whether you plan to open a salon in Downtown Riverside or expand your manufacturing business in Moreno Valley, Gerben IP is ready to assist you.

Gerben IP is focused on offering top shelf services at a fraction of the cost of larger law firms. To do this, trademark lawyer Josh Gerben has developed an efficient system that allows him and other lawyers at the firm to work with each client individually at extremely competitive rates.

How many trademarks are filed each year by businesses in Riverside, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the City of Trees’ business owners?

It’s a great time to own a business in Riverside! Whether you are just beginning to develop your first product or you’ve been in business for years, your brand could benefit from trademark registration.

Consider this scenario: Paul, a longtime resident of Riverside, has decided to purchase an empty lot near his home to open a new self-serve car wash. He designs the building, purchases the equipment, and begins to market his new business, AutoClean, around the city. Paul has heard about trademark registration, but he decides his business is too small and too new to need trademark protections.

Unfortunately, about six months after AutoClean opens, Paul learns some devastating news. Another business in San Diego has been using the business name AutoClean for their drive-through car wash for years. Because the San Diego business registered the business name, they are well within their rights to ask Paul to shut down and rebrand his business, a costly and time consuming process.

Even small businesses like Paul’s can benefit from trademark registration. Protect your business and your investment by beginning the trademark registration process now. Contact Gerben IP to learn more about our trademark registration services.

The top 5 questions Riverside businesses have about obtaining a trademark.

Who needs a registered trademark?

Any individual or business owner that is working to build a brand or promote a product should consider trademark registration. Obtaining trademark registration will ensure that you will not be infringing on another business, and it will also protect you against potential infringement from others. These protections will help you establish your brand and build customer loyalty and recognition.

What is the difference between a trademark and a copyright?

Both trademarks and copyrights are forms of intellectual property, but each protects something different. A trademark is anything that represents your brand in the marketplace, like a business or product name, logo, or slogan. Copyrights, on the other hand, protect creative works, like art, poetry, and novels.

Do I need to register my trademark with the USPTO?

The United States offers some common law rights to a trademark as soon as it is used in the marketplace, even if it is not registered with the USPTO. Unfortunately, these common law rights are extremely limited. For instance, you will only be protected in the small region where your business is based. This could restrict you from expanding outside Riverside if your mark is being used in another region. In addition, you will have a more challenging time asserting your trademark rights in legal proceedings. In order to have the presumption of nationwide validity, you must register your trademark with the USPTO.

When should I start the trademark registration process?

Start the process to register your trademark as soon as you’ve selected a trademark you’d like to use. Before you begin using the mark, buying signage, product labeling, marketing, and more, you will need to know that mark is truly available for registration. Waiting to register your mark could leave you vulnerable to the possibility of infringing on another business in the future.

Will the USPTO let me know if someone else is using my mark?

The USPTO makes determinations about trademark registration approval, but they are not responsible for monitoring your mark once it’s been approved. As a trademark owner, that is your responsibility. Fortunately, many trademark attorneys, including those at Gerben IP, offer trademark monitoring services to clients. If potential infringement is found, your attorney will determine the best legal action to take, as well.

Common misperceptions about trademarks heard around Riverside, CA.

Trademark registration is only for big businesses.

The protections provided by a registered trademark are critical for businesses of all sizes. Small businesses rely on brand loyalty and customer recognition to build future success. Without a registered trademark, these small businesses could face potential infringement, which could confuse customers and even steer them away from their business. In addition, small businesses without trademark registrations could unknowingly be infringing on another brand. This could lead to costly and time consuming rebranding efforts later on. Gerben IP works with businesses of all sizes to register and protect their trademarks.

I don’t need a celebrity’s permission to register his or her name with the USPTO.

The USPTO requires a signature of consent from anyone whose name will appear in a trademark. Without a signature of consent, your trademark application will be rejected.

My federal trademark will protect my trademarks in disputes that occur in other countries.

Your U.S. trademark will only protect your mark in disputes within the United States. If you do business in another country, through sales, manufacturing, or even distribution, you should strongly consider filing for trademark registration in that country as well.

I only need one trademark to protect my brand.

Most businesses need to register more than one trademark to protect their brands. For instance, you may need to register your business name, product name, and logo with the USPTO. Each of these different trademarks would each need its own registration. If you are unsure which aspects of your business would benefit from trademark registration, Gerben IP can assist you.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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