Fort Wayne, IN

Fort Wayne Trademark Registration

Trademark Attorney Services for Your Fort Wayne Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 8,000 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Fort Wayne-based Businesses

*Please note that while Gerben IP is not located in Indiana, it can assist businesses from Indiana in registering a federal trademark because it is a federal matter.

Gerben IP was founded by trademark attorney Josh Gerben in 2008. The focus of Gerben IP is to provide premium services at a reasonable, flat rate. Gerben and his team of experienced trademark attorneys offer a range of services, including trademark searches and registrations, as well as trademark monitoring.

Our team has registered thousands of trademarks for clients across the country, including the Fort Wayne area. We work with individuals and businesses of all sizes. Whether you plan to operate a food truck in Downtown Fort Wayne or a trucking company in Huntertown, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Fort Wayne, Indiana?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Summit City business owners?

Indiana’s second largest city is home to many business owners and entrepreneurs, with new ventures popping up all over the city and surrounding areas. Many Fort Wayne business owners, in an effort to save time and money, decide to postpone trademark registration or forgo the process altogether. Unfortunately, this decision could lead to costly consequences later on.

Imagine this scenario: Wendy, a Fort Wayne entrepreneur with an eye for design decides to open her own store in the downtown area, where she’ll sell a variety of home décor items. Wendy selects the name Cottage Market and gets to work selecting the perfect inventory items to sell. With so much to do before opening day, she decides to put off trademark registration until her business is more established.

Several months after Wendy opens Cottage Market, she receives a cease-and-desist letter in the mail. A business in Ann Arbor has been using the name for years, and because that owner registered the trademark, they are well within their rights to ask Wendy to temporarily close her shop and rebrand her business.

The time and money Wendy had hoped to save while postponing trademark registration will now be spent updating signage, marketing material, and even her website. No matter how busy you are, you are never too busy for trademark registration. Gerben IP offers professional trademark registration services at a reasonable flat rate, so you can focus on your business, while we provide premium services. Contact us today to start the process of protecting your business through trademark registration.

The top 5 questions Fort Wayne businesses have about obtaining a trademark.

How will a registered trademark help my business?

A registered trademark provides valuable protections for your business. First, it protects your brand from others infringing on it. This allows you to maintain control of your brand and its reputation in the marketplace. In addition, you’ll be protected from infringing on the trademark of another business. Forgoing trademark registration could leave you vulnerable to costly legal fees and time-consuming rebranding efforts in the future, if your mark has already been registered by someone else. A federally registered trademark is also an asset which can grow in value along with your business, and is often a requirement of sale from future buyers or investors.

Can I register my trademark on my own?

The United States Patent and Trademark Office, or USPTO, doesn’t require U.S. citizens to work with a trademark attorney while registering a U.S. trademark, but they do highly encourage it. When you partner with an experienced trademark attorney, you can ensure that the process will be done correctly, from conducting a comprehensive trademark search to drafting your application, selecting International Classes, and responding to Office Actions. Not only will the process be done right the first time, your likelihood of approval may also increase! A study conducted by the University of North Carolina found that trademark applications submitted with the assistance of a trademark attorney were up to fifty percent more likely to be approved.

What is a priority date?

A priority date is a basic protection you will have as soon as you apply for trademark registration. The date you submit your application to the USPTO will become your priority date. Anyone looking to register a confusingly similar mark after that date will not be approved.

How long does it take for my trademark to be registered?

When a trademark application has been completed and filed correctly, it typically takes around 8-10 months from start to finish to obtain trademark registration. If problems arise, or if the USPTO needs additional clarification or documentation, it may take a year or more to be approved.

When will my trademark expire?

Your trademark may never expire, as long as you continue to use the mark in the marketplace and you meet renewal deadlines. For new trademarks, the first renewal will need to be filed between the fifth and sixth year, then again between the ninth and tenth year. After that, you will need to renew you trademark every ten years to maintain ownership.

Common misperceptions about trademarks heard around Fort Wayne, IN.

My federally registered trademark protects my brand around the world.

Your federally registered trademark will provide valuable protections, but only in disputes that occur within the United States. In today’s global economy, it’s not too implausible to assume that you may do business outside the U.S., whether through sales, manufacturing, or distribution. If you are doing business in another country, you should strongly consider obtaining trademark registration in that country as well for brand protection.

Another business has registered the trademark I planned to use, so now I cannot use it.

This may not necessarily be true. The USPTO will reject your trademark application if it is confusingly similar to an existing mark. However, if the likelihood of confusion is low, you may still be able to use the mark. For example, both an insurance company and an airline were able to trademark the word “United,” because consumers aren’t likely to confuse the two businesses and the services they provide. If you are unsure about the availability of a particular mark, Gerben IP can assist you.

I registered my trademark with the State of Indiana, so I don’t need to register with the USPTO.

Registering with the State of Indiana won’t hinder your federal trademark registration, but it may not be enough to protect you. For instance, you may only be protected within the state. If you plan to expand to Michigan or Ohio in the future, you may be prohibited from certain areas if a confusingly similar mark is already in use. You may also face more challenges asserting your trademark rights in legal proceedings. In order to gain the presumption of nationwide validity, you will need to register your mark with the USPTO as well.

I should trademark by business name but copyright my logo.

A trademark is anything that represents your brand in the marketplace. This includes your business name, but also your product names, logo, slogan, and even your signature color. Contact Gerben IP to learn more about which aspects of your business could benefit from trademark registration.

The USPTO will monitor my trademark once it’s been registered.

Once your trademark registration has been approved by the USPTO, it will be your responsibility to monitor your mark and take legal action against potential infringement. This can seem like an overwhelming task, especially as you work to grow your business, but it is necessary for you to maintain control of your brand. Fortunately, many trademark attorneys, including those at Gerben IP, offer trademark monitoring services. They will alert you to any potential infringement and take swift action to stop it. Learn more about why you should monitor marks.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

Contact Us
Back to top