Within an hour of the Pope’s announcement, four “DA POPE” trademark filings hit the USPTO. Why they’re likely to fail—and what the Vatican could do next.

BCG’s new trademark hints at a major government tech project, possibly tied to DOGE, aimed at streamlining federal operations and employee efficiency.

Google secretly filed a trademark for “AlphaNucleo,” a genomics AI platform that could reshape DNA analysis and transform precision medicine.

Bill Belichick’s trademark filings may clash with Patriots’ rights, setting up a legal faceoff with Robert Kraft. Will “Bill’s Version” hold up? Stay tuned.

Lamar Jackson opposes Dale Earnhardt Jr.’s trademark bid for the number 8, claiming it conflicts with his ‘ERA 8’ brand and may confuse consumers.

Lady Gaga faces a $100M trademark lawsuit over her album Mayhem, with claims her merch infringes on a clothing brand’s rights. Legal outcome uncertain.

Sara Blakely’s ‘SNEEX’ trademark was refused by the USPTO. Learn why, and how her legal team could still secure registration for the high heel brand.

The NBA’s trademark filing for NBA Inside Stuff hints at a possible revival of the iconic 90s show, blending basketball, culture, and behind-the-scenes access

Saquon Barkley files a trademark for his reverse hurdle silhouette, expanding his brand with apparel and mugs while securing rights to his iconic move.

Troy Aikman moves to compel Lamar Jackson in their trademark battle over “EIGHT,” as Jackson risks default judgment for failing to comply with discovery.