The USPTO has refused Elon Musk’s latest trademark applications for “XAI GROK,” citing 28 prior filings. Despite efforts to rebrand, the path to securing a federal trademark for “GROK” remains uncertain.

Tyrese Haliburton has filed to trademark “OVERRATE THAT,” the catchphrase born from his 2024 NBA Playoff performance. The filing hints at plans for a branded apparel line, including shoes, shirts, and more.

Trump files trademarks for phones, wireless service, and stores—hinting at a telecom venture that could bring MAGA-branded mobile plans to market.

Kylie Jenner files new trademarks for Sprinter, signaling expansion into supplements, protein drinks, and wellness products beyond alcoholic beverages.

Megan Thee Stallion’s ‘HOT GIRL SUMMER’ trademark for cosmetics was denied, blocked by prior filings. It’s a cautionary tale in brand expansion timing.

Meta is being sued over its Threads logo by a mobile game developer claiming prior use of a similar mark—and alleging Meta unfairly removed its Facebook account.

The Orlando Magic filed 15 new trademark applications, hinting at a major rebrand that may remove the iconic motion trail from the team’s logo

Walmart files a trademark for ‘MARTY,’ hinting at an AI-powered shopping assistant as it races to lead the retail industry’s next-gen customer experience.

Mondelēz sues Aldi for trade dress infringement, alleging the grocer’s lookalike packaging for Oreos and more confuses shoppers and damages its brand.

OpenAI is challenging PetroChina’s attempt to trademark “OIL GPT,” arguing it could cause confusion with its well-known GPT brand. A global dispute unfolds.

The U.S. files to trademark ‘GOLDEN DOME’ for Trump’s $175B missile defense system, signaling an ambitious—and branded—national security initiative.