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The Trademark Blog

Gerben IP’s Trademark Blog

How To's, International, International Registration, United Kingdom Trademarks

Three Tips For European and UK Companies Filing U.S. Trademarks

Navigating the United States trademark filing system can be a daunting task for companies from the European Union or United Kingdom.  This is because the information required by the United States Patent and Trademark Office is typically more stringent than the trademark offices in the EU and UK. The following article discusses three main issues that EU and UK businesses […]

How To's, International, International Registration

Five Tips for International Trademark Owners Filing a Trademark in the U.S.

HAVE QUESTIONS? Our firm’s experienced attorneys work with international clients for U.S. trademarks. Contact Our Attorneys For international companies filing trademarks in the United States the process may appear simple.  However, as the trademark application process unfolds, various challenges can come up that are difficult to navigate without an in-depth knowledge of US trademark law.  A significant percentage of foreign […]

The Basics

What is a Notice of Suspension Due to Prior Pending Trademark Application?

Here is a likely scenario: Your company has been around for 7-8 years, but never got around to registering your company’s brand name with the USPTO. Recently, you have had concerns about potential infringers and counterfeiters, and decided to registered your trademark. Your attorney performs a search and you find very similar trademark registered to a company that applied for […]

In The News, Pop Culture

DJ Khaled Sues Company Over Trademark Applications that Use His Son’s Name

NEED HELP WITH TRADEMARKS? Our attorneys offer trademark services and offer free consultations. Contact Us! It started with Beyoncé and Jay-Z.  The Beckhams did it.  Now it is DJ Khaled’s turn. The latest celebrity must-have is a trademark registration for their child’s name. DJ Khaled filed a trademark for his son’s name ASAHD for just about every product and service […]

How To's, The Basics

How to Properly Assign a Trademark to a New Business Entity

NEED TRANSFER OWNERSHIP OF A TRADEMARK? Trademark ownership transfers are complicated – contact us today. Contact Us! Many companies will make changes to their corporate structure, which may include incorporating in a state that has favorable tax or legal benefits. If you own a business and have registered your trademarks with the United States Patent and Trademark Office (USPTO), make […]

By Industry Type, Diet & Nutrition, How To's, Industries

How to Choose a Strong Trademark in the Snack Food Industry

QUESTIONS? Gerben IP has thousands hundreds of companies register their trademarks. Contact Us! Strong trademarks and branding are key to a successful snack product. In 2018 alone, snack food was a 42 billion dollar industry in the United States. Needless to say, U.S. consumers take their snacking seriously, and unlike a lot of other industries, snack foods are typically still […]

The Basics, Trademark Protection

Domain Name and UDRP Disputes – A Definitive Guide

Domain names are a business investment – they can drive traffic to your business, cost you thousands of dollars, and are very important to defend. So how do you protect them? You can take some proactive measures to police infringement on your domain names, but you can also stop infringers through processes like Uniform Domain-Name Dispute Resolution Policy Proceedings (“UDRP”). […]

In The News, Pop Culture

Coachella is Enforcing its Trademark Against Other ‘Chella’-Branded Events

Coachella’s 2018 Music Festival wrapped up last weekend a couple of hours outside of Los Angeles.  The event can be loosely compared to this generation’s Woodstock in its extensive list of musical guests but also in its cultural impact.   This year’s celebrity-studded event featured awe-inspiring feats of performance by Beyonce and other memorable moments, but Coachella’s reach goes far beyond […]

The Basics, Trademark Ownership

Transferring a Trademark From a Personal Name to a Corporation or LLC

Many new entrepreneurs have a great idea for a business and jump right into it before setting up a business entity like a limited liability company or a corporation. This may include entering into some initial contracts, making deals, and even applying to register a trademark. In fact, in 2017, 19% of all trademark applications filed with the USPTO were filed […]

How To's, The Basics, Trademark Protection, Trademark Protection

How to Protect Your Brand Through Trademark Registration

As an entrepreneur, you understand the importance of establishing a strong brand—one that will create interest early on and eventually develop into an avenue for building customer loyalty and longevity in the industry. While establishing your brand is important, determining how to protect your brand is just as essential. One of the most overlooked, though essential, factors is utilizing federal […]

Apparel & Accessories, Industries, The Basics, Trademark Protection

‘Trade Dress’ed: Can You Protect Clothing Design Elements Through Trademark Law?

When you think of a clothing line, most people think of the name on the tag or neckline, or maybe a symbol or logo. These words, phrases, and symbols are powerful identifiers of a company’s brand and act as a stand-in for everything a consumer feels about a product, all in one trademark. QUESTIONS ABOUT CLOTHING TRADEMARKS? Clothing trademarks can […]

The Basics, Trademark Renewal

The Benefits of an Incontestable Trademark

The “five year” anniversary of a trademark registration is an important one. Your first renewal is due and, if you have been using the mark consistently, you are now eligible for “incontestability” status on your registration. While the word, “incontestability” elicits the impression of invincibility, this word is somewhat misleading as this status does not provide an absolute shield from […]

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