Trademark Protection
Tips for Protecting Beer Brands
This video provides several tips on how brewers can select and protect beer names.
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The Trademark Blog
Gerben IP’s Trademark Blog
Trademarks In The News
Amazon Files Extensive Trademark Application for “ALEXA”
A new ALEXA trademark filing by Amazon indicates the retail giant intends to offer ALEXA branded items such as toasts, hair dryers and other home appliances.
Patents
How to Patent a Product
If you’re developing a new product, you should begin the patent process ASAP. Consider the following steps that are often involved in patenting a product.
Trademark Clearance Search
How to Conduct a Proper Trademark Search
To conduct a trademark search in the United States you must complete a federal, 50 state and common law search.
Trademark Protection
Why Every Business Should Register Their Trademarks
This video goes over the three critical reasons that a business should ensure all of its trademarks are properly registered with the USPTO.
Trademarks In The News
Philadelphia Eagles Still Seeking “PHILLY SPECIAL” Trademark
Over 1.5 years after Super Bowl LII, the Eagles are still attempting to register the trademark PHILLY SPECIAL.
Trademark Protection
5 Trademark Considerations for Beauty Brands
In the beauty industry, registering your brand with a trademark is essential to your business’ growth. Consider these 5 tips to develop and protect your brand.
Trademark Protection
How to Select a Strong Brand Name
Selecting a strong brand name is more daunting than ever. Here are 3 tips to select a strong name that can be protected with a federal trademark registration.
Chinese Trademarks
3 Benefits of Chinese Trademark Registration for Foreign Companies
Chinese trademark registration provides many benefits to foreign companies. Here are 3 good reasons to obtain trademark registration in China ASAP.
Trademarks In The News
The UFC Files Trademarks for “BADDEST MOTHERFUCKER”
Due to a recent change in US trademark law, the UFC should be able to obtain registration on this phrase even though it uses as a curse word.
Trademarks In The News
USPTO Refuses Ohio State’s “THE” Trademark
The USPTO issued an initial refusal of Ohio State’s trademark application noting that Ohio State did not have a "trademark use" of the word "THE."
US Trademark Registration for Foreign Entities
Foreign Trademark Registrants are Now Required to Hire a U.S. Attorney
Foreign trademark applicants are now required to be represented by a U.S. attorney. While U.S citizens are not, it’s recommended to work with a trademark attorney.