Trademark Protection
5 Trademark Considerations for Beauty Brands
In the beauty industry, registering your brand with a trademark is essential to your business’ growth. Consider these 5 tips to develop and protect your brand.
Trademark Attorneys Trusted For Our Experience®
Articles by Josh Gerben, Esq.
Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.
Trademark Protection
How to Select a Strong Brand Name
Selecting a strong brand name is more daunting than ever. Here are 3 tips to select a strong name that can be protected with a federal trademark registration.
Chinese Trademarks
3 Benefits of Chinese Trademark Registration for Foreign Companies
Chinese trademark registration provides many benefits to foreign companies. Here are 3 good reasons to obtain trademark registration in China ASAP.
Trademarks In The News
The UFC Files Trademarks for “BADDEST MOTHERFUCKER”
Due to a recent change in US trademark law, the UFC should be able to obtain registration on this phrase even though it uses as a curse word.
Trademarks In The News
USPTO Refuses Ohio State’s “THE” Trademark
The USPTO issued an initial refusal of Ohio State’s trademark application noting that Ohio State did not have a "trademark use" of the word "THE."
US Trademark Registration for Foreign Entities
Foreign Trademark Registrants are Now Required to Hire a U.S. Attorney
Foreign trademark applicants are now required to be represented by a U.S. attorney. While U.S citizens are not, it’s recommended to work with a trademark attorney.
Trademarks In The News
The Los Angeles Rams Settle “LA RAMS” Trademark Dispute with LA Gear
In 2017, LA Gear opposed a trademark filed by the Los Angeles Rams for "LA RAMS." LA Gear claimed the LA in LA RAMS was too close to its LA Gear trademark.
Trademark Attorneys
Trademark Registration: DIY vs Hiring an Attorney
DIY sites provide little guidance throughout the trademark registration process, but an experienced trademark attorney will ensure your trademark application process runs smoothly.
Trademark Registration
When to Start the Trademark Registration Process
The best time to start the trademark registration process is during the name selection phase for your business, product or service.
Trademarks In The News
New England Patriots File Trademark For “Dough Your Job”
The New England Patriots have teamed up with Gifford’s Ice Cream to offer a new flavor called DOUGH YOUR JOB. The DOUGH YOUR JOB ice cream will be available in New England grocery stores this fall.
Trademark Protection
How a Federal Trademark Registration Protects Your Dietary Supplement Brand
A federal trademark registration provides valuable protections for your dietary supplement brand. Learn how a U.S. trademark can benefit your supplement brand.
Trademarks In The News
The University of Miami Files Notice of Opposition for “Turnover Chain” Trademark
The University of Miami is fighting to trademark “TURNOVER CHAIN,” opposing an earlier filing by a Florida resident who applied for the mark in 2017.