Articles by Josh Gerben, Esq.

Josh Gerben, Esq. is a nationally recognized trademark attorney and the founder of Gerben IP. Since launching the firm in 2008, he has overseen the registration of over 10,000 trademarks and handled over 1,500 trademark disputes. Josh's practice focuses on building and defending global trademark portfolios for clients. These clients include entrepreneurs, private equity-backed businesses, athletes, celebrities, and public companies. Frequently quoted by major media outlets like CNBC, CNN, The New York Times, and The Wall Street Journal, Josh is widely regarded as a leading authority in trademark law.

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Trademarks In The News

Four Seasons Trademarks

There are dozens of companies that have a trademark registered for Four Seasons in the United States. Here is our comprehensive list

Trademark Protection

What Trademarks Should You Protect?

A trademark registration can protect more than a name. This article highlights the different assets a business can protect with a trademark registration.

Trademarks In The News

Who Owns the CITY OF CHAMPIONS Trademark?

After the city of Los Angeles brought home a second championship in a matter of weeks, fans and entities are eager to refer to L.A. as the CITY OF CHAMPIONS.

Trademark Protection

3 Common Trademark Filing Mistakes

Avoid costly trademark mistakes. Learn how to choose, file, and protect your trademark with tips from experienced trademark attorneys.

Trademark Clearance Search

What is a Comprehensive Trademark Search?

Trademark searches are important to the registration process. Learn what exactly a comprehensive search is and why its crucial to trademark registration.

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