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St. Petersburg Trademark Registration

Trademark Attorney Services for Your St. Petersburg Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for St. Petersburg-based Businesses

Please note that while Gerben IP is not located in Florida, it can assist businesses from Florida in registering a federal trademark because it is a federal matter.

Trademark attorney Josh Gerben founded Gerben IP in 2008. Since that time, the experienced team at Gerben IP has provided professional trademark registration and monitoring services to thousands of clients from across the country, including the St. Peterburg area. Our clients include individuals and businesses of all sizes, and our focus is to provide the same services as the larger firms, but at a more reasonable rate.

Whether you plan to start an online boutique from your Old Northeast home, or you are expanding your general contracting business in Gulfport, Gerben IP is ready to assist you in registering and protecting your trademarks.

How many trademarks are filed each year by businesses in St. Petersburg, Florida?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for St. Pete business owners?

With its year-round sunny beaches, recent revitalization of Downtown and close proximity to Tampa, it’s never been a better time to be a business owner in St. Petersburg. Whether you plan to appeal to tourists and retirees or full-time residents, you will want to be sure that your business’s reputation remains intact while building customer loyalty and recognition. The best way to do this is through trademark registration.

Imagine that an entrepreneur, Stacey, wants to open a dance studio near Madeira Beach. While she prepares to open the studio, which she’s named Bella Ballet, she starts a successful social media campaign, building a lot of excitement for her new venture. Classes sell out quickly, and soon Stacey has built a reputation for quality dance instruction in the St. Pete area. Unfortunately, a year after she’s opened her doors, Stacey learns some devastating news. A dance studio in Brandon has been using the name Bella Ballerina for years, and though it isn’t an identical name, they claim Stacey’s website and social media accounts have caused confusion amongst their own clients. Because they registered the business name with the USPTO, they are well within their rights to ask Stacey to stop using the name herself.

Now, Stacey must rebrand her business while trying to maintain her reputation within the community, a stressful and time-consuming task. Don’t wait to protect your brand with trademark registrationContact Gerben IP to begin the process to register your trademark today.

The top 5 questions St. Petersburg businesses have about obtaining a trademark.

How will trademark registration benefit my business?

As you work to build your brand, you want to be sure that your brand is protected and remains in your control. With a federally registered trademark, you will have the presumption of validity nationwide. This means that anyone across the country that wishes to register a confusingly similar mark will not be approved by the USPTO, and you’ll be free to do business in all fifty states. You’ll also be able to assert your trademark rights in court if potential infringement is found. A trademark registered with the USPTO will be necessary when filing for protections outside the U.S., and you’ll even be able to utilize U.S. Customs to ensure that others aren’t importing or exporting knockoff products using your mark.

What is a trademark specimen?

A trademark specimen shows the USPTO how you will use your trademark in association with the goods or services you plan to offer. If your business will be selling products, acceptable specimens may include containers, labels, packaging materials, and tags. Service specimens could be anything that documents the services you provide, including advertisements, websites, and brochures.

How are trademark filing fees determined?

The USPTO determines filing fees based on the type of application you use and the number of International Classes you include in your application.

Can I register my trademark on my own?

The USPTO doesn’t require U.S. citizens to work with an attorney when filing a trademark application. They do, however, highly encourage it. When you work with an experienced attorney, you ensure that the process runs smoothly and correctly from start to finish. While you can submit your application on your own, many business owners find that they make mistakes along the way, which may lead to rejection of the application and eventually refiling. Working with an attorney from the start increases you chances of approval and may save time and money in the long run. Learn more about the ability to file on your own.

What should I do if someone is using my mark?

If you suspect another business or individual is infringing on your mark, contact your attorney as soon as possible. In some cases, another business may be within their rights to use a mark that is similar to yours, as long as it doesn’t cause a likelihood of confusion in the marketplace. However, in instances of valid infringement, your attorney will evaluate the unique situation and take swift action. Often, a cease-and-desist letter may be all that is needed to stop the infringement, but in some cases, formal legal action will be required.

Common misperceptions about trademarks heard around St. Petersburg, FL.

The State of Florida allowed me to incorporate using my business name, so I don’t need to register with the USPTO.

In the incorporation process, the state often looks to make sure that the business name doesn’t conflict with any other existing business names within the state. If you plan to expand outside Florida in the future, then, you may face challenges or even be prohibited from using your business name in other areas where a similar mark is already in use. In order to have the presumption of validity nationwide, you should still register your trademark with the USPTO.

A registered trademark has no monetary value.

A registered trademark is a valuable asset for your business. It can also increase in value overtime, and can be bought and sold like any other business asset.

International trademark registration isn’t necessary, and is too challenging anyway.

Your federally registered trademark will not protect you in trademark disputes overseas. If you do business in other countries, you should strongly consider obtaining trademark registration internationally. One way to do this is to file a trademark application directly with each country’s trademark office. If you plan to register in many countries, however, you may want to utilize the Madrid Protocol. This international treaty allows you to file a single trademark application in your home language, which then can be forwarded to over 90 member countries. Each country, then, will make its own determination on approval. Read our post on the 4 Reasons why you should register internationally.

I can register a descriptive word for my business name to keep others from using it.

The USPTO will not approve any business or product name that includes generic or descriptive words. For instance, Tasty Tacos or Cold Ice Cream would not be able to obtain trademark registration. Instead, consider selecting an arbitrary name—one which has little or no relation to the product or service being offered—or a completed made up name to represent your business.

I’m an inventor, so I need to patent my invention, not trademark it.

You likely need both a patent and a trademark to protect your invention. The utility of your invention, for example, would require a patent in order to be protected against infringement. Your product’s name, however, should be protected through trademark registration. If you are unsure about what aspects of your business would benefit from trademark registration, contact Gerben IP.

Years of Experience
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Trademarks Federally
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Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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