Laredo Trademark Registration

Trademark Attorney Services for Your Laredo Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Laredo-based Businesses

Please note that while Gerben IP is not located in Texas, it can assist businesses from Texas in registering a federal trademark because it is a federal matter.

Gerben IP is a boutique trademark law firm founded in 2008, by trademark attorney Josh Gerben. We represent thousands of clients from across the country, including the Laredo area. Our professional trademark services include trademark searches and registrations, as well as trademark monitoring once a mark has been registered.

Gerben IP works with individuals and businesses of all sizes. Whether you plan to expand your trucking company just outside Laredo or you’re opening a nail salon in Rio Bravo, Gerben IP is ready to assist you.

How many trademarks are filed each year by businesses in Laredo, Texas?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for The Gateway City’s business owners?

Laredo, the Gateway City, is home to many entrepreneurs and innovators, most with a do-it-yourself spirit and a can-do attitude. While taking the DIY approach is beneficial to many business owners, it may not be the best idea for taking on the detailed trademark registration process.

Consider this scenario: Ed is an HVAC professional that decides to open his own business helping customers stay cool in Laredo and the surrounding area. He selects the name Air Con and focuses his attention on hiring employees and getting the word out about his new business. He’s heard about trademark registration, but instead of conducting a comprehensive search, Ed does a quick Google search. When he doesn’t find any other businesses using the name, he moves forward using it, even wrapping his work vehicles in the name and logo.

Unfortunately, about a year into operations, Ed learns some upsetting news. Another business based in Fort Worth began the process to register the name Air Con months before Ed started using it. Now that the Fort Worth business is up and running with the registered mark, they are well within their rights to ask Ed to stop using the name. Now, he must pause business while he rebrands—a costly and time-consuming mistake.

When you partner with a trademark attorney, you can focus on growing your business with the confidence that your trademark registration is in experienced hands. Contact Gerben IP today to learn more about our trademark registration and monitoring services.

The top 5 questions Laredo businesses have about obtaining a trademark.

Is a trademark different from a copyright?

While both trademarks and copyrights are forms of intellectual property, each protects something different. A trademark, for example, protects the things that represent your brand, including business and product names, logos, slogans, and more. Copyrights, on the other hand, protect creative works, like art, novels, and song lyrics. If you are unsure about which aspects of your business would benefit from trademark registration, Gerben IP can assist you.

Do I need to wait until I’m offering my good or service to register my trademark?

No, there’s no need to wait to file your trademark registration. If you aren’t yet using your trademark in commerce when you submit your application, you will need to include an Intent-to-Use form along with your application. Once your trademark application has been approved by the USPTO, you’ll receive a Notice of Allowance, and you’ll have six months to submit a Statement of Use, documenting that you are now offering your product or service. If you still haven’t begun using your mark in commerce, you can file a six-month extension. Up to five six-month extensions are allowed before you must submit a Statement of Use or risk cancellation of your trademark.

How long does it take to register a trademark?

Typically, the process to register a trademark lasts around 8-10 months from start to finish. However, when problems arise with the application and more documentation is needed, it can take a year or more to gain approval with the USPTO. Working with an experienced attorney ensures that the process runs as smoothly and quickly as possible.

When will my trademark registration expire?

Your federally registered trademark will not expire, as long as you do two things. First, continue to use your trademark in commerce, just as it appears on your trademark application. Second, meet renewal deadlines. For new trademarks, the first renewal deadline will arise between the fifth and sixth year, and then again between the ninth and tenth year. After that, you’ll need to renew your trademark every ten years to maintain its protections. for more information, watch our video on how long a mark lasts.

Will my federally registered trademark protect my business in trademark disputes across the border?

No, your U.S. trademark will only protect your trademark in disputes that occur within the United States. If you do business outside the U.S., through sales, distribution, or manufacturing, you should consider registering your trademark in other countries as well.

Common misperceptions about trademarks heard around Laredo, TX.

Trademark registration doesn’t make sense for small businesses.

A registered trademark is beneficial to businesses of all sizes, including small businesses and even individuals offering a single product or service. For small businesses, the benefits of trademark registration include protection against infringement as you grow your brand and reputation, as well as the presumption of validity nationwide. This means that you can expand your business and reach customers across the country without fear of infringing on another business.

My trademark registration will only be rejected by the USPTO if another business is using a confusingly similar mark.

Not necessarily. While your application will be rejected if a confusingly similar mark is already in use, it may also be rejected for other reasons. For instance, the USPTO will not approve trademark registration for generic or descriptive words, so a business name of “Great Donuts” is likely to be rejected. Another reason for rejection could be that you’ve included the name of a celebrity without their permission. Work with an experienced trademark attorney to ensure that the mark you plan to file will likely be approved.

The primary role of the United States Patent and Trademark Office, or USPTO, is to review trademark and patent applications, make decisions about approval, and maintain the public records for trademarks and patents. Once your trademark registration has been approved, it is your responsibility to monitor your trademark’s use. This may seem like a time-consuming task, especially for new business owners. Fortunately, most trademark attorneys, including those at Gerben IP, offer trademark monitoring services to clients.The USPTO will let me know if another business is using my mark.

I can include all of my business’s trademarks on one application.

Each trademark application can include one trademark, so your business likely needs more than one application to register your marks. For example, your business name, product name, and logo will all be filed separately, so three applications will need to be submitted.

I Googled my business name and no other businesses are using it, so it’s available for registration.

Search engines like Google tend to only return exact matches to your trademark. Unfortunately, most trademark disputes arise from confusingly similar trademarks, not exact matches. Relying on Google could mean that you overlook other conflicting marks. Work with an experienced attorney that will conduct a comprehensive trademark search, revealing not only exact matches to your business name, but any marks that may cause a likelihood of confusion in the marketplace. If such conflicting marks are found, you’ll be able to make changes to your mark or select a different mark before submitting your application and paying your filing fees to the USPTO.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.B DB D ★★★★★ Easy to work with. Did everything online.Got a Trademark and would recommend to others.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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