Irvine Trademark Registration
Irvine Trademark Registration
We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.
We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients in all 50 U.S. states and from countries around the world.
Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.
Gerben IP was founded in 2008, by trademark attorney Josh Gerben. For more than a decade, Gerben and his experienced team of trademark lawyers have provided professional trademark registration and monitoring services for a reasonable, flat rate.
We work with individuals and businesses of all sizes, from all fifty states, including the Irvine area. Whether you plan to open a bagel shop near University Town Center or expand your design firm in Lake Forest, Gerben IP is ready to assist you in registering and protecting your trademarks.
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With its beautiful weather year-round and a strong economy, Irvine is a great place to open a new business. If you’re an entrepreneur hoping to open your own venture in the Orange County area, you may be wondering how to establish your brand. However, protecting your brand is just as important as establishing it, and the best way to protect it is through trademark registration.
Imagine this scenario: Kim wants to start a laundry service near University of California Irvine, to help busy students that may not have time to go to a laundromat. She secures a commercial cleaning space, and then gets to work branding her business. Kim selects the name Green Clean, because she plans to use environmentally friendly cleaning products. Next, she wraps her delivery van in the business’s name and creates a successful social media campaign.
Kim sees immediate success in the fall semester and is considering expanding her fleet when she learns some devastating news. A popular laundromat near USC in Los Angeles has been using the name Green Clean for years, and because they registered with the USPTO, they are well within their rights to ask Kim to stop operating under the Green Clean name. Now, instead of expanding her business, Kim will need to shutdown and rebrand.
This setback could have been avoided if Kim had worked with a trademark attorney to conduct a trademark search. She would have learned about the laundromat and had the opportunity to select a different business name before investing in labeling and marketing. Contact Gerben IP today to start the process of protecting your business through trademark registration.
A registered trademark can be anything that represents your brand in public, including business names, product names, logos, slogans, and even colors. Whether you are an individual with a single product or a business offering a variety of products and services, you should protect your brand through trademark registration.
Many trademark attorneys, including those at Gerben IP, provide a range of services relating to trademark registration, including conducting a comprehensive trademark search, drafting a trademark application, and responding to non-substantive Office Actions on your behalf. Once your trademark is registered, your attorney can assist with licensing agreements and monitoring services. If potential infringement is found, your attorney will work to take the appropriate legal action, as well.
Obtaining a trademark registration should be one of the first steps you take as an entrepreneur. Before you select a business or product name, purchase product labeling, and develop marketing material, you will want to know that the name you’ve chosen to represent your brand is truly available for use. In addition, the date you file your application with the United States Patent and Trademark Office, or USPTO, will become your priority date. Anyone looking to file a similar mark after that date will be rejected by the USPTO.
The USPTO requires a signature from anyone whose name will appear in a trademark registration. If you plan to use a celebrity’s name and do not have their permission or signature on the application, the USPTO will reject it.
If you do business in another country, it’s important to protect your trademark in that country as well. There are two ways to file for trademark protection outside the United States. The first is to submit an application directly to each country’s trademark office. However, if you need protection in many countries, you may want to consider using the Madrid Protocol. This international treaty allows applicants to complete a single application in their home language. The application can be forward to any of the more than 90 member countries. Each country will then make its own determination on approval.
Common law trademark rights provide some limited protections, but they will only apply to disputes that occur within the small geographic region your business is located. If you plan to do business outside Southern California now or in the future, you will need to register your trademark with the USPTO.
Allowing others to use your trademark could hurt your brand’s reputation and even steer loyal customers away from your products or services. For this reason, it is critical that you monitor your trademark’s use and take action if potential infringement is found. While trademark monitoring can be time consuming for business owners juggling many different tasks, most trademark attorneys, including those at Gerben IP, offer trademark monitoring services (you can start here).
Both trademarks and copyrights are forms of intellectual property, but each protects different things. A trademark protects anything that represents your brand. Common trademarks include business or product names, logos, and slogans. Copyrights, on the other than, protect creative works, like novels, art, and song lyrics. Read our blog post on the differences.
This is not necessarily true. The USPTO will reject trademark applications that may be confusingly similar to another mark. However, if the mark is not likely to cause confusion in the marketplace, it may still gain approval from the USPTO. One example of this is Delta, which is a well-known trademark for both an airline and a faucet manufacturer. Because customers are not likely to confuse the two companies or the products and services they offer, the USPTO allowed both to trademark the world ‘Delta.’
Registering a trademark for your product name is a critical first step in protecting your brand, but it may not be enough to protect it. Consider all aspects of your business, from the name of the business itself to logos or even signature colors. Each of these should be registered with the USPTO to ensure your brand is fully protected.
“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”
— Michael Zimmerman, MarketPoint
“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”
— Wayne Halper, Law Office of Wayne Halper
“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”
— Johan Reinhoudt, EffectiveSalesCoaching.NL
“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”
— Kathy Wolper, Kathy’s Just Desserts, Inc.
“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”
— Verena Frydberg, Makeover Your MS
“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”
— Megan Cummins, Sparklepop