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Irvine Trademark Registration

Trademark Attorney Services for Your Irvine Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Irvine-based Businesses

Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

Gerben IP was founded in 2008, by trademark attorney Josh Gerben. For more than a decade, Gerben and his experienced team of trademark lawyers have provided professional trademark registration and monitoring services for a reasonable, flat rate.

We work with individuals and businesses of all sizes, from all fifty states, including the Irvine area. Whether you plan to open a bagel shop near University Town Center or expand your design firm in Lake Forest, Gerben IP is ready to assist you in registering and protecting your trademarks.

How many trademarks are filed each year by businesses in Irvine, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for the City of Innovation’s business owners?

With its beautiful weather year-round and a strong economy, Irvine is a great place to open a new business. If you’re an entrepreneur hoping to open your own venture in the Orange County area, you may be wondering how to establish your brand. However, protecting your brand is just as important as establishing it, and the best way to protect it is through trademark registration.

Imagine this scenario: Kim wants to start a laundry service near University of California Irvine, to help busy students that may not have time to go to a laundromat. She secures a commercial cleaning space, and then gets to work branding her business. Kim selects the name Green Clean, because she plans to use environmentally friendly cleaning products. Next, she wraps her delivery van in the business’s name and creates a successful social media campaign.

Kim sees immediate success in the fall semester and is considering expanding her fleet when she learns some devastating news. A popular laundromat near USC in Los Angeles has been using the name Green Clean for years, and because they registered with the USPTO, they are well within their rights to ask Kim to stop operating under the Green Clean name. Now, instead of expanding her business, Kim will need to shutdown and rebrand.

This setback could have been avoided if Kim had worked with a trademark attorney to conduct a trademark search. She would have learned about the laundromat and had the opportunity to select a different business name before investing in labeling and marketing. Contact Gerben IP today to start the process of protecting your business through trademark registration.

The top 5 questions Irvine businesses have about obtaining a trademark.

Who should register a trademark?

A registered trademark can be anything that represents your brand in public, including business names, product names, logos, slogans, and even colors. Whether you are an individual with a single product or a business offering a variety of products and services, you should protect your brand through trademark registration.

What services does a trademark attorney provide?

Many trademark attorneys, including those at Gerben IP, provide a range of services relating to trademark registration, including conducting a comprehensive trademark search, drafting a trademark application, and responding to non-substantive Office Actions on your behalf. Once your trademark is registered, your attorney can assist with licensing agreements and monitoring services. If potential infringement is found, your attorney will work to take the appropriate legal action, as well.

When should I register my trademark?

Obtaining a trademark registration should be one of the first steps you take as an entrepreneur. Before you select a business or product name, purchase product labeling, and develop marketing material, you will want to know that the name you’ve chosen to represent your brand is truly available for use. In addition, the date you file your application with the United States Patent and Trademark Office, or USPTO, will become your priority date. Anyone looking to file a similar mark after that date will be rejected by the USPTO.

Can I register the name of a celebrity?

The USPTO requires a signature from anyone whose name will appear in a trademark registration. If you plan to use a celebrity’s name and do not have their permission or signature on the application, the USPTO will reject it.

How do I protect my trademark outside the United States?

If you do business in another country, it’s important to protect your trademark in that country as well. There are two ways to file for trademark protection outside the United States. The first is to submit an application directly to each country’s trademark office. However, if you need protection in many countries, you may want to consider using the Madrid Protocol. This international treaty allows applicants to complete a single application in their home language. The application can be forward to any of the more than 90 member countries. Each country will then make its own determination on approval.

Common misperceptions about trademarks heard around Irvine, CA.

I don’t need to register my trademark with the USPTO, because I have common law rights as soon as I use it.

Common law trademark rights provide some limited protections, but they will only apply to disputes that occur within the small geographic region your business is located. If you plan to do business outside Southern California now or in the future, you will need to register your trademark with the USPTO.

I don’t have the time to monitor my registered trademark.

Allowing others to use your trademark could hurt your brand’s reputation and even steer loyal customers away from your products or services. For this reason, it is critical that you monitor your trademark’s use and take action if potential infringement is found. While trademark monitoring can be time consuming for business owners juggling many different tasks, most trademark attorneys, including those at Gerben IP, offer trademark monitoring services (you can start here).

Trademarks and copyrights are essentially the same thing.

Both trademarks and copyrights are forms of intellectual property, but each protects different things. A trademark protects anything that represents your brand. Common trademarks include business or product names, logos, and slogans. Copyrights, on the other than, protect creative works, like novels, art, and song lyrics. Read our blog post on the differences.

Once I register my business name, no one else will be able to use it.

This is not necessarily true. The USPTO will reject trademark applications that may be confusingly similar to another mark. However, if the mark is not likely to cause confusion in the marketplace, it may still gain approval from the USPTO. One example of this is Delta, which is a well-known trademark for both an airline and a faucet manufacturer. Because customers are not likely to confuse the two companies or the products and services they offer, the USPTO allowed both to trademark the world ‘Delta.’

My product name has been registered with the USPTO, so my brand is protected.

Registering a trademark for your product name is a critical first step in protecting your brand, but it may not be enough to protect it. Consider all aspects of your business, from the name of the business itself to logos or even signature colors. Each of these should be registered with the USPTO to ensure your brand is fully protected.

Years of Experience
Trademark Searches
Trademarks Federally
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Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.B DB D ★★★★★ Easy to work with. Did everything online.Got a Trademark and would recommend to others.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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