Idaho Falls Trademark Registration

Trademark Attorney Services for Your Idaho Falls Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Idaho Falls-based Businesses

Please note that while Gerben IP is not located in Idaho, it can assist businesses from Idaho in registering a federal trademark because it is a federal matter.

Founded by trademark attorney Josh Gerben, Gerben IP has registered thousands of trademarks in all fifty states, including Idaho. Our team of experienced trademark attorneys work with individuals and businesses of all sizes. Whether you want to open a deli in The Village or expand your contracting business in Ammon, Gerben IP is here to assist you with a complete list of trademark services.

How many trademarks are filed each year by businesses in Idaho Falls, Ohio?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Idaho Falls-area business owners?

With an increase in tourism and a strong economy, it’s a great time to open a new business in Idaho Falls! As you start to plan your new business venture in this beautiful city, don’t underestimate the advantages of registering your trademark with the USPTO, no matter the size of your business.

Picture this: Megan is a stay-at-home mom looking to put her talents to use to make some extra money for her family. She begins offering her IT services to small businesses around Idaho Falls. As her client base increases, Megan decides to create a website and print off some business cards with her new business name, Get IT Done. A friend suggests trademark registration, but Megan decides her business is just too small to justify the cost.

As Megan’s business continues to grow and traffic to her website increases, she’s in for some bad news. Another IT company in the area, which goes by a different name, has registered their logo, which is Get IT Done. Now Megan must spend extra time and money rebranding her website, purchasing new business cards, and, most importantly, trying to maintain her clients through the transition.

No matter the size of your business, a trademark registered with the USPTO is an important asset for your business. Contact Gerben IP today to learn more about our reasonable, flat rate trademark registration services.

The top 5 questions Idaho Falls businesses have about obtaining a trademark.

What is the purpose of a registered trademark?

A trademark is anything that represents your brand. Common trademarks include business or product names, logos, and slogans. A trademark registered by the United States Patent and Trademark Office, or USPTO, will protect your business from infringement by others, as well as ensure that your business is not infringing on another business.

How do I conduct a trademark search?

A comprehensive trademark search should always be conducted before submitting an application to the USPTO. There are many DIY legal sites that claim to assist you with this process, but it is best to work with an experienced trademark attorney. This is because the DIY sites will typically only find exact matches to your mark. Unfortunately, most trademark disputes aren’t caused by exact matches, but rather confusingly similar trademark matches. Once your trademark application is submitted to the USPTO, an examiner will do another search to determine if a similar mark is already in use, and if one is found, your application could be rejected. The software used by trademark attorneys is much more thorough, revealing not just exact matches, but any similar match as well, so you can feel confident in submitting your application.

When should I file my trademark application?

Starting the trademark application process should be one of the first things you do as a business owner. Before you invest in product labeling, marketing, signage, and more, you’ll want to be sure that these marks are available for registration, and then you’ll want to lock in a priority date. This is the date you submit your application, and anyone looking to file a similar mark after your priority date will not be approved. Waiting to file your trademark application could lead to infringement later on.

How long does it take to register a trademark?

Once your trademark application is submitted to the USPTO, it will typically take 8-10 months to become registered, though in some cases, it can take a year or more to be approved by the USPTO.

What should I do if someone is infringing on my trademark?

If you think you may have found evidence of infringement, it is best to work with a trademark attorney. The attorney will evaluate the case and determine the best course of action. Often a cease-and-desist letter is all that is needed, but occasionally, more formal legal action is needed to stop the infringement.

Common misperceptions about trademarks heard around Idaho Falls, ID.

The United States is a first-to-use country, so I don’t need to register my trademark.

In the U.S., you will have some limited rights to your trademark, simply by using it in the marketplace. However, those common law rights are extremely limited. You may experience challenges, for instance, in asserting your trademark rights in a legal dispute. You’ll also only be protected in the small region your business is based. This means that if you plan to expand your business outside the Idaho Falls area in the future, you may face legal issues if your mark is already in use there. To gain the presumption of validity in all fifty states, it’s important to register your trademark with the USPTO.

The USPTO will protect my mark against infringement in other countries.

The USPTO provides valuable protections for your trademark within the United States, but it won’t protect you in other countries. If you manufacture, distribute, or sell your product in another country, you should strongly consider seeking trademark registration there as well.

Another business cannot use a trademark if I have already registered it.

This is not always true. The USPTO prohibits others from using any mark that could cause a likelihood of confusion in the marketplace. It may be possible, then, to have the same trademark as long as consumers are not likely to confuse the two brands. For instance, United Healthcare and United Van Lines both use the trademark ‘United.’ Since it’s unlikely that consumers would confuse a health insurance company with a moving company, both are free to use the mark. If you are unsure about another business’s use of your trademark, contact a trademark attorney for a consultation.

Trademarks, patents, and copyrights are all basically the same thing.

While trademarks, patents, and copyrights are all intellectual property, they all protect different things. For example, a trademark protects aspects of your business that represent your brand, like business names, logos, and signature colors. Patents, on the other hand, protect inventions, and copyrights protect works of authorship or art, like novels, song lyrics, and paintings.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Jon PayneJon Payne ★★★★★ Gerben IP is fantastic at what they do - intellectual property law. I have used them for about a dozen trademarks over the past 7 or 8 years now and each time they have been comprehensive in their research, swift in their deliverables and always acted with integrity and a focus on the best interest of me and my company. I cannot recommend them highly enough!Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

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