Fontana Trademark Registration

Trademark Attorney Services for Your Fontana Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Start Protecting
Your Trademark

Trademark Registration Services

$1500 Trademark
Registration Package:

(plus government fees)

Package Includes:

  • Federal Trademark Search using CORSEARCH software
  • State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Providing Trademark Services for Fontana-based Businesses

Please note that while Gerben IP is not located in California, it can assist businesses from California in registering a federal trademark because it is a federal matter.

In 2008, trademark attorney Josh Gerben founded Gerben IP to provide professional trademark registration services for a reasonable, flat rate. Since that time, Gerben IP has helped thousands of clients register trademarks, from individuals with a single product to large companies. 

Gerben IP works with people across the country, including the Fontana area. Whether you plan to open a veterinary clinic in Coyote Canyon or a towing business in Bloomington, Gerben IP is ready to assist you in registering and protecting your trademarks.

How many trademarks are filed each year by businesses in Fontana, California?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Fontana-area business owners?

Fontana was founded on entrepreneurship, and that spirit has remained the focus of the city. If you plan to start your own venture in Fontana, you’ll want to create a strong brand to help you stand out in the crowd. The best way to protect your brand is through trademark registration.

Consider this scenario: Maggie is a nutritionist who believes breakfast is the most important meal of the day. She develops a cereal with the right amount of protein and fiber to start the day off right, and best of all, it tastes great. After friends and family give the cereal rave reviews, she decides to use her social media platform to sell her cereal online. She selects the name Day Break for her cereal, and after choosing the perfect packaging, begins to see sales climb immediately.

Maggie is seeing such success with her Day Break cereal that she begins the process to start getting it on grocery shelves. Then, she learns some frustrating news. Another company started selling healthy breakfast items around the same time Maggie did, and they also use the name Day Break. Since the other company registered the trademark, they are well within their rights to ask Maggie to stop sales of her product. Now she must shut down her online store, delay hopes of getting it into grocery stores, and rebrand the business. 

Don’t overlook the importance of trademark registration to protect your brand. Whether you have a single product or you offer an entire line of products and services, now is the time to register your trademarks. Contact Gerben IP today to learn more about our reasonable, flat-rate trademark registration services.

The top 5 questions Fontana businesses have about obtaining a trademark.

Do I have any trademarks?

If you plan to sell a product or service, you have trademarks. A trademark can be anything that represents your brand in the marketplace, from your business and product names to your logo, slogan, or even signature color. If you are unsure about what aspects of your business should be registered trademarks, Gerben IP can assist you.

How long does it take to register a trademark?

The process to register a trademark typically takes around 8-10 months from start to finish. However, when an application isn’t correctly completed or important information is lacking, it can take a year or more to be approved by the USPTO. Working with an experienced trademark attorney can streamline the process and reduce delays.

Can I use a business name that someone else is using?

It depends. If your trademark is likely to cause confusion in the marketplace, it may be rejected by the USPTO. However, if your mark is not likely to be confused with the other business’s mark, it may still be approved. For example, Pandora is the name of a jewelry brand and a music streaming service. Because consumers aren’t likely to confuse the products and services offered between the two brands, both are able to use the name.

How can a trademark attorney help me?

Trademark registration can be stressful and time-consuming when you take the DIY approach. Your trademark attorney will conduct a comprehensive trademark search, draft your application, including the right trademark classes and specimens, and even respond to non-substantive Office Actions on your behalf, all while you remain focused on growing your business. Once your trademark is registered, your attorney can also monitor its use and assist you in taking legal action against infringement.

What should I do if another business is infringing on my trademark?

It’s important to find infringement and take quick action to stop it. However, each situation is unique and often requires a different response. If you find another business using a confusingly similar mark, work with your attorney to determine the best course of action. Often, a cease-and-desist letter is all that is needed to put the infringer on notice, but occasionally, more formal legal intervention may be needed.

Common misperceptions about trademarks heard around Fontana, CA.

I don’t need to conduct a trademark search because the USPTO will do one once I submit my application.

After you submit your application to the USPTO and pay your filing fees, an examiner will conduct a trademark search. However, if the examiner finds that a confusingly similar mark is already in use, your application will be rejected and your filing fees lost. When you conduct a trademark search before submitting your application, you’ll find out if similar marks are already in use and be able to make changes before moving forward with the registration process.

It’s not a big deal if another business is using my trademark.

When another business infringes on your mark, it can have lasting effects on your business. Customers can be confused and begin using the other business’s services or purchasing their products, but it doesn’t just affect your bottom line. If the other brand’s products or services are inferior to yours, your brand’s reputation could be diminished. While monitoring and policing your mark can take time away from other aspects of your business, it’s important to protect your brand. Fortunately, many trademark attorneys, including those at Gerben IP, offer monitoring services and will assist you in taking legal action when needed.

I just registered my trademark, so I don’t need to renew it for ten years.

Meeting the renewal deadlines set by the USPTO is critical to maintaining ownership of your trademark. However, for new trademarks, the first renewal deadline occurs between the fifth and sixth year, and again between the ninth and tenth year. After that, you’ll need to register your trademark every ten years to maintain ownership.

I registered my business’s name, so my brand is protected.

Obtaining trademark registration for your business name is important, but it may not be enough to protect your brand. Consider everything that represents your brand in public, which, in addition to your business name, also includes product names, slogans, logos, colors, and even sounds. All of these things will also need trademark registration to fully protect your brand from infringement.

I should wait until my business is open to register my trademarks.

 Waiting to register your trademark could leave you vulnerable to infringement in the future. Before you begin to use your trademarks in the marketplace, you should know that they are available for use, which can be done through conducting a trademark search. Starting the process early will also lock in a valuable protection. The day that you submit your application to the USPTO will become your priority date, and anyone looking to file a similar mark after that date will not be approved. Contact Gerben IP to start the registration process today.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

“ We were referred to Josh by a business colleague, and were skeptical that any online US Trademark filing process could be both simple and successful. Our experience with other firms (on other trademarks) had been tedious and expensive, by comparison. But Josh’s system worked, and we were awarded both trademarks…”

— Michael Zimmerman, MarketPoint

“…I am smart enough to know that this is a highly specialized area of the law that requires patience, understanding, extensive research, a finely tuned verification process and the ability to navigate the steps and procedures established by the federal government. But I am even smarter to know that, in the age of the specialist, I needed the best…”

Wayne HalperLaw Office of Wayne Halper

“…When working with Josh on our Trademark/Service Mark application process, his communication was excellent and his expertise and personal demeanor quickly built trust in the business matters. He manages a detailed and well balanced analysis and is results and success driven..”

— Johan Reinhoudt, EffectiveSalesCoaching.NL

“ I hired Josh to do some trademarking work for me. He was very knowledgeable, explained the process clearly, made sure it was filed in a timely manner, and followed up with me each step of the way.”

— Kathy Wolper, Kathy’s Just Desserts, Inc.

“ Working with Josh was an absolute pleasure. He made the process of getting our trademark a breeze. Should we ever seek another trademark we would certainly retain Josh again in a heartbeat. I recommend him very highly.”

— Verena Frydberg, Makeover Your MS

“ Every now and again you come across someone who you know will always get the job done, be upfront and honest, and looks out for you. It’s great never having to worry about Trademarks. I know I can just give him a call and it’ll be done quickly, affordable, and done right…”

— Megan Cummins, Sparklepop

Do you need assistance with a trademark matter? Reach out to an attorney now.

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