What We Do

We offer a full range of trademark, copyright and patent services to entrepreneurs, established businesses and other attorneys (on behalf of their clients). We can assist clients from all 50 states and from countries around the world. Our services include:

  • Trademark Clearance Searches
  • Trademark Application Preparation
  • Office Action Responses
  • Trademark Monitoring
  • Trademark Change of Ownership
  • Trademark Portfolio Management
  • Trademark Renewal Filings
  • Trademark Opposition Proceedings
  • Trademark Cancellation Proceedings
  • Trademark Litigation
  • Copyright Applications
  • Patent Clearance Searches
  • Patent Applications
Who We Are

Meet Josh Gerben, founder of Gerben Law Firm.

Welcome to Gerben Law Firm. We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. I am very proud of the fact that our firm’s representation has resulted in the successful registration of more than 5,500 trademarks with the USPTO. Please contact us with your questions. We always offer complimentary consultations.

Trademark Registration
Plus Government Fees

  • Federal and State Trademark Search using CORSEARCH software
  • Common Law Trademark Search
  • Attorney Consultation Time
  • Drafting and Filing of Trademark Application
  • Responding to Non-Substantive Office Actions
  • Sending Registration Certificate

Please Note: The flat legal fee advertised above applies to a trademark search and filing in up to two classes of goods/services for a trademark that is currently in-use in the United States. Call for a quote on your specific trademark if it does not meet these parameters.

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Three Steps We've Used to Register 5,500 Trademarks
Step 1: Comprehensive Trademark Search

Once you complete our engagement form, we will conduct a comprehensive federal, state and common law trademark search. Our search of federal and state trademark databases is done utilizing software provided by Corsearch. This is an industry leading trademark search software used by the largest law firms in the world. Our search works to identify any potential issue with your desired trademark prior to making a trademark filing.

Step 2: Trademark Attorney Consultation

Within 7-10 days of commencing work, we will return the trademark search results for your review. You can then set up a time to talk to one of our attorneys about the search results and any other questions you have about the trademark registration process. In the event that our search uncovers a problem, we offer a complimentary second search on a different trademark.

Step 3: Trademark Application Filed

Our experienced trademark attorneys will prepare your trademark application for your review and approval. Having drafted and successfully registered over 5,500 trademarks since 2008, our attorneys understand the intricacies of a US trademark application and will ensure your application is drafted to give you the best chance of approval possible.

Breakdown of Our Trademark Service

Clients in Coral Gables, Florida Utilize Gerben IP for Trademark Attorney Services

Gerben Intellectual Property was founded in 2008 by trademark attorney Josh Gerben, with the mission to provide professional, flat rate trademark registration services to individuals and businesses of all sizes. Gerben and his team have registered thousands of trademarks for clients across the country, including Coral Gables. Whether you plan to operate a retail site from your home in Gable Estates or you own a spa in Coconut Grove, Gerben Intellectual Property is ready to assist you in registering your trademark.

Federal Trademark Registration for Your Business

Common Questions About Obtaining and Protecting Trademarks

  • How does a trademark protect my business?
    • A trademark is anything that represents your brand in the marketplace, including business or product names, slogans, and logos. Once your trademark is registered with the USPTO, you will have important protections against infringement, which allow you to maintain control of your brand in public. You will also be protected against infringing on any other business, which often leads to costly rebranding efforts and potential legal liability in the future.
  • What is the USPTO?
    • The USPTO, or United States Patent and Trademark Office, is a division of the Department of Commerce. The USPTO reviews applications for trademarks and patents, and makes determinations about approval. They also maintain the records for patents and trademarks.
  • Will working with a trademark attorney increase my chances of approval?
    • Yes, working with a trademark attorney can increase your chances of approval. Because trademark attorneys can conduct comprehensive trademark searches, draft applications correctly, and respond to Office Actions on your behalf, engaging an attorney will ensure that your trademark registration process will run as smoothly as possible. In fact, a study conducted by the University of North Carolina found this to be true. The study found that applications submitted with the assistance of a trademark attorney increased the likelihood of approval by up to 50 percent.
  • What should I do if I think someone is infringing on my trademark?
    • If you suspect potential infringement, you must take quick action to end it before it creates customer confusion. However, it’s best to first engage an experienced trademark attorney. Your attorney will be able to evaluate each incident and determine the best course of action. Often, a cease-and-desist letter is all that is needed to put an infringer on notice, but in some cases, your attorney may recommend for formal legal action.
  • When can I start to use the ® symbol?
    • You will be free to use the ® symbol once your trademark application has been approved by the USPTO. Until that time, you can use the ™ symbol. Using ® prior to being approved is a fraud, and it could be grounds for cancellation of your trademark application, so while it is tempting to begin using the symbol right away, it is best to wait.

Typical Misconceptions about Filing Trademarks for Coral Gables Businesses

  • I don’t need to register my trademark with the USPTO to have trademark protections.
    • The United States is a common law country, which means that you will have some limited protections simply by using the mark in public. However, these protections will be limited, and may not fully protect your brand. One limitation is that your mark will only be protected in the region your business is located. If you plan to expand outside South Florida in the future, you may be restricted from using your mark in areas where similar marks are in use. You’ll also face more challenges asserting your trademark rights in legal proceedings. In order to have the presumption of validity nationwide, you must register your trademark with the USPTO.
  • Another business is using the same trademark, so I cannot register it for myself.
    • This may not be true in all instances. The USPTO will consider approval of similar trademark registrations, so long as they will not cause a likelihood of confusion in the marketplace. For example, both United Airlines and United Healthcare are able to use the trademark ‘United’ because there’s little chance that a customer might confuse the airline with the insurance provider. If you are unsure about the availability of a particular mark, contact Gerben Intellectual Property.
  • I should wait until my business is more established to register my trademark with the USPTO.
    • In order to be sure your trademark is protected, don’t put off trademark registration. In fact, this should be one of the first steps you take when planning to open a new business. This way, you will not only be protected from others infringing on your mark, you’ll also ensure that you won’t be infringing on the mark of another business. Moving forward with using a mark before it is registered with the USPTO could leave you vulnerable to infringement and legal issues later on.
  • My federally registered trademark will protected me against copycats in other countries.
    • Your U.S. trademark will provide valuable protections within the United States, but it will not protect your mark in disputes that occur in other countries. If you conduct business or manufacture your product outside the U.S., you should strongly consider obtaining trademark registration in those countries as well.

The Number of Trademarks Registered in Coral Gables

Utilizing the USPTO’s search database we’re able to report on how many trademarks have been registered in Coral Gables, Florida by year.

Year# of Trademarks Registered

Gerben IP Offers A Full Suite of Trademark Services

Additional Information on Trademark Registration for Coral Gables Businesses

With its strong economy and ideal South Florida location, Coral Gables is a great place to open a new business. Whether you plan to run a retail site from your home or open a brick-and-mortar business, you will need to protect your brand. The best way to do this is through trademark registration.

Imagine this scenario: Martin wants to open a dry cleaner near Merrick Park to serve all the business professionals living in the area. He scouts the perfect location, and when it becomes available, jumps right into business planning. Martin chooses the name Extreme Cleaners and orders signage, hangers, and marketing materials with the name. He has heard about trademark registration, but he knows no one in the area is using the same name, so he’s not worried.

If Martin had taken the time to conduct a trademark search and begin the process to register Extreme Cleaners with the USPTO, he would have learned of another business in the Orlando area using the same name. One year after Martin opens his dry cleaning business, he receives a cease-and-desist letter from the business in Orlando. Now, he must shut down temporarily and rebrand his business.

Don’t overlook the importance of trademark registration. Contact Gerben Intellectual Property today to learn more about our reasonable, flat rate trademark registration services.

Coral Gables, Florida Address

Gerben Intellectual Property
2525 Ponce de Leon Suite 300
Coral Gables, FL 33134