Aurora, CO Neighborhood

Aurora Trademark Registration

Trademark Attorney Services for Your Aurora Business

Welcome to Gerben IP

We have been assisting entrepreneurs, established businesses and other lawyers with trademarks since 2008. We are very proud of the fact that our firm’s representation has resulted in the successful registration of more than 7,500 trademarks with the USPTO.

Protect your trademark
with the assistance of
a trademark attorney
for a flat fee of:


(Plus Government Filing Fee)

Providing Trademark Services for Aurora-based Businesses

Please note that while Gerben IP is not located in Colorado, it can assist businesses from Colorado in registering a federal trademark because it is a federal matter.

If your business is seeking assistance with a federal trademark matter, the attorneys are Gerben IP are happy to assist. In 2008 Gerben IP was created by trademark attorney Josh Gerben to provide top shelf legal services at fees that makes the services accessible to small and large business alike. Since opening its doors, Gerben IP has registered thousands of trademarks for its clients. Josh Gerben and the experienced attorneys at Gerben IP are ready to assist you and your business with your unique trademark needs.

Gerben IP is based in Washington, DC, however, the trademark firm assists clients all across the country, including from Aurora. With competitive rates and individualized service, Gerben IP’s attorneys pride themselves on providing cost-conscious legal services which deliver quality results.

How many trademarks are filed each year by businesses in Aurora, Colorado?

Gerben IP collected the following data from the USPTO’s public database.

Year# of Trademarks Filed
Year# of Trademarks Filed

Why is trademark registration important for Gateway To The Rockies business owners?

Aurora, Colorado is home to a wide-range of entrepreneurs looking to turn their idea into a multi-million dollar business. Every savvy business owner knows that her brand and marketing is one of her company’s most important assets. Businesses can protect those important assets through trademark law to help ensure that they are spending their time and money promoting their brand, not mired in legal disputes. By proactively protecting their trademarks, business owners can focus on running their business and building their brand.

One of the first steps to protecting a brand is having an experienced trademark attorney perform a comprehensive search. A comprehensive search looks at prior registered and un-registered trademarks that could prevent a business owner from registering, or in some case even using, her trademarks within her industry. Once the business owner knows the risks, she can make an informed decision moving forward.

Once a business owner knows her risk level, it’s time to evaluate. If it’s a high-risk mark then there are several potential issues. The business owner may be denied a federal registration. She may also be competing for keyword advertising, search engine positions, social media names and domain names with owners of similar marks. The owner could also face a lawsuit or other enforcement which may force her to change her name and re-brand.

Once the business owner is comfortable moving forward, the next step is to register the trademark (or trademarks) with the United States Patent and Trademark Office. The federal trademark registration process can be fraught with pitfalls and set-backs. By using an experienced attorney, business owners may be able to avoid many of these delays and gain federal protection for their trademarks. A federal registration gives the owner nationwide priority over subsequent uses of a similar mark for similar goods and services. It also acts a presumptive proof that the registration owner is the actual owner of the trademark. It means that competitors are presumed to have “heard of a registered mark” before choosing one that could be confusingly similar.

The registration process can be long – it will take a minimum of nine months to secure a federal trademark registration. However, once you file, the government will review the application before any subsequent applications. In 3-4 months, the government attorney will provide his or her objections to the application (if any.) In 6-8, the owner will know if third parties have objected to the registration. In 9-12 months, if no objections are lodged with the USPTO, the trademark application will register.

Trademark protection does not stop at registration. Once the trademark is registered, the trademark owner must diligently protect its mark against confusingly-similar trademarks. By effectively protecting a trademark, business owners in Aurora can build their brands and avoid needless legal and marketing set-backs.

Get additional help on choosing the right trademark attorney at Gerben IP.

The top 5 questions Aurora businesses have about obtaining a trademark.

Are sales to friends and family sufficient to establish trademark “use”?

In order to meet the “commercial use” requirement under U.S. Trademark law, you must have regular sales of your product bearing the trademark to real customers. Simply selling products to friends and family will not establish valid trademark “use.”

Is there a set rule as to how close my trademark can be to a competitor?

There is never any bright-line rule as to how close your trademark can be to a competitor’s, but, in general, the best trademark for your business will be unique and distinct from all others in the industry. If you heavily invest in a mark that is similar to a competitor, you may be risking a lawsuit. In addition, if your trademark does not allow you stand out from your competitors you may find that this creates difficulties from a marketing perspective.

When should I begin the process of registering a trademark?

You can register a trademark as soon as you are in the planning stages and can reserve rights for up to three years while you prepare to use the trademark. Gerben IP recommends starting the process as soon as possible after you’ve created the mark. The first step is a comprehensive search, which will uncover many of the existing marks that may interfere with your ability to register or use your trademark. If the search results come back clear, then Gerben IP will draft the application and follow-up with the U.S. government.

What is the strongest type of trademark?

The strongest trademarks are typically words with no connection to the goods and services being offered (or words that are completely made up). For example: Kodak, Google, Apple—none of these words are related to the goods and services that are provided. These trademarks are strong because consumers had no pre-existing connection to the words. While these trademarks require more time to get off the ground from a marketing perspective, the long term reward is very significant (given the ability to heavily enforce the trademark.

How long does a trademark last?

A trademark can last forever. The requirements to maintaining a trademark is to continuously sell goods and/or offer services under the trademark. A trademark registration in the United States can also last forever, but must be renewed between the 5-6 year, the 9-10 year and every 10 years after that.

Common misperceptions about trademarks heard around Aurora, CO.

Someone has already trademarked every word out there.

Trademark rights are not infinite – they are limited to specific distinctive words, phrases, logos and other identifiers for specific goods and services. If someone is protecting a word for motor oil, then someone else may likely be able to use it for snack food. However, a competitor cannot use a distinctive trademark that is confusingly similar to an existing trademark for related goods and services.

You cannot trademark a design on jewelry.

Trademarks come in all shapes and sizes. This can even include decorative designs like those found on jewelry. If there is a specific feature of a piece of jewelry that shows it belongs to a specific company or specific line, it can act as a trademark even if it doesn’t literally have the company’s name on it.

My United States trademark registration is valid in other countries.

Trademark rights are limited to specific countries (one exception is the EU, which offers a European Union-wide trademark registration.) Your U.S. trademark registration, alone, will not give you any rights in the trademark in other countries. You should seek trademark protection in important sales and production locations.

I can file multiple logos in one trademark application.

You must apply for the exact logo you are using (or intend to use) and can only file one trademark per application. If the logo you submit does not match the pictures you submit of your product or advertisements for your service, the USPTO will reject the application.

Years of Experience
Trademark Searches
Trademarks Federally
Customer Service

Helping Our Customers Succeed

Scrub DudeScrub Dude ★★★★★ Very positive experience with Gerben IP. Love the automations they have setup and the diligence in which they handle our account.Natasha TarnovskayaNatasha Tarnovskaya ★★★★★ Exceptional services for several years now! Highly recommend!Sol María Díaz PérezSol María Díaz Pérez ★★★★★ This law firm is a true standout in their field, especially concerning our recent trademark request.Our assigned lawyer showed genuine interest in our business and crafted a robust trademark application that ensured comprehensive protection. Communication was prompt and clear, making us feel valued and well-informed throughout the process.We highly recommend their services to any business needing top-notch legal assistance.Abigail CarpenterAbigail Carpenter ★★★★★ We have worked with Gerben on multiple Trademark filings and are very happy with their work. They communicate clearly, do a great job of explaining the process, and always keep us up to date on the status of our filings.Rachel CicioniRachel Cicioni ★★★★★ Autumn BitterlichAutumn Bitterlich ★★★★★ I am thoroughly impressed by Josh Gerben and his colleagues. They helped me through the detailed process of filing and my Trademark, which would have been an extremely stressful process for me to do alone. I could depend on them to contact me in a timely manner to keep all of the filings up to date, and CORRECT. I can't say enough positive about them. The whole team was quick to respond to my questions and made me feel secure in my choosing them.js_loader

Do you need assistance with a trademark matter? Reach out to an attorney now.

Contact Us
Back to top