As a business owner in Philadelphia, you understand the nuances of a competitive marketplace and the significance of recognizable branding. Your name, logo, and slogan are all key components that represent your company’s reputation and goodwill among your consumer base. As your business grows inside the city and beyond, it is more important than ever to invest in the protection of the most integral parts of your brand.
1. Protect Your Web Content
As more and more industries adapt to functioning virtually, businesses are paying new attention to their online presence and website appeal. As a greater number of products and services move online, businesses are no longer separated by physical regional boundaries as brick and mortar companies once were. While this helps companies reach a larger range of customers, this also increases the chances of consumer confusion between businesses that share overt similarities in like industries that may not have occurred otherwise.
As your business moves online, protecting your web content should be a top priority, and the best way to initiate this is through the establishment of an intellectual property plan to protect the copyrightable elements of your website. By routinely filing the content you create and post online with US Copyright Office you will ensure that you are able to take proper action in federal court if/when another party misappropriates your content. To learn how to copyright a website, click here.